Email Publishing and Marketing
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Although much of the effectiveness of email marketing has eroded due to massive spam increases, email as a communications tool is still being relied upon by 99.9% of the Web population, and email publishers are continuing to see growth and responses using ethical techniques. We've featured literally hundreds of discussions related to publishing newsletters and lists on the LED Digest. The bottom line for marketers is this: if you're not actively gathering email addresses for an ethical in-house list, you're losing potential revenues and opportunities to build customer loyalty, remarket, and continue to connect with your target market. More information: It's difficult to assemble a definitive list of resources on the subjects of email publishing and marketing. That said, here are a few places to start. Christopher Knight's EmailUniverse has good information, and he's been in the field a long time. Advanced and veteran email publishers would do well to apply to his private discussion list, ePubPros. While discussions are very sparse, the list contains a handful of highly influential members and many experienced marketers. Larry Chase created a helpful resource with his best practices for email publishing. Be aware of the techniques he uses to encourage newsletter sign-ups in this piece, while they can be intrusive, they're also likely very effective. These strategies work well for his target market but may be too aggressive for other niches. Are there other resources I should cite here? If so please let me know. How this works: Each subject heading below links to a discussion page with all the posts in that thread. The date at left marks the original post that started the thread. Subjects here can have anywhere from a single post to well over 50 per topic. It just depends how popular that particular thread is. For more specific information, check out my handy-dandy How to Use this Site guide. The filter field below allows you to quicky find topics by title. Please use it with caution, though, because if it can't find a keyword match it sometimes throws an error. |
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