Marketing & SEO Discussion List - LED Digest

Blogging

Blogs have transformed the Web. By making self-publishing effortless and its distribution hyper-efficient, amateurs and professionals across the world have used blogging for business, recreation, politics, sports, technology, industry and virtually every market that exists. Basically, if you don't publish a blog today you are neglecting a super-efficient and ubiquitous marketing channel. This is especially true as social media begins to offer legitimate alternatives to search.

More information: Here's a good run-down on blogs with a survey of their history at Wikipedia. A dated but venerable introductory history to blogs is at Robot Wisdom. Many people use and trust Technorati. And check out this interview with sci-fi author William Gibson in 1996 where he foresaw blogging and social media.

Pretty soon I think there'll be people who make a living pre-surfing [the Web] for you. There's a real need for that -- otherwise it becomes this monster time-sink. You can just sit there forever. Looking. Looking. And maybe not finding anything. Seeing a lot of goofy stuff.

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Date Item Title Author
Wednesday, 22 March 2006 Preventing Blog Spam Joanne Glasspoole
 
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