| LED Digest 1970: Monetizing RSS? |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. May 17, 2005 Issue #1970 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Traffic Stats from RSS Feeds? ==-- ~ Joe Halbrook "RSS metrics are very easy to obtain." ~ Renee Kennedy "...there is an event in NYC regarding RSS and how to monetize it." ~ Michael Martinez "There are intangibles involved which provide their own value." --== Problems with Web Design ==-- ~ Tom Aman "There is a problem with the download URL." --== The Enemy is Always Present ==-- ~ Trevor Johnson "Two wrongs don't make a right..." ==== BILLBOARD =================== --== Free Cup o' Coffee ==-- ~ Richard Graham --== Blog Robots ==-- ~ John Brumage ===== CONTINUING ================================= From: Joe Halbrook Subject: RSS traffic Greetings to all. Re: the discussion on RSS feed metrics The answer to obtaining statistics on the amount of traffic that an RSS feed delivers is quite simple: Encode the URL in the feed < link > such that you can easily determine how many page views result from each actual feed item. By doing so, you can scrap the stats on the .xml or .rss file itself, and focus on the proof of readership of feed items. This isn't rocket science - RSS metrics are very easy to obtain. Joe Halbrook Permission Technologies http://www.ez-feeds.com ------- new post - same topic -------- From: Renee Kennedy Subject: RSS traffic If anyone is interested, there is an event in NYC on May 17th and 18th regarding RSS and how to monetize it. http://www.syndicateconference.com/live/38/ Here is a list of the conference sessions: http://snipurl.com/ey1h [syndicateconference.com] I'm particularly interested in how RSS will fit into the marketing strategy. Renee Kennedy e-Healthcare Solutions, Inc. www.e-healthcaresolutions.com ------- new post - same topic -------- From: Michael Martinez Subject: The Benefits of RSS Technology In a nutshell, Web-centric RSS technology represents three things for anyone who wants to actually understand it: 1) It can be used to increase your Web content 2) It can be used to increase your visibility 3) It can be used to increase your traffic If you're going to take full advantage of RSS technology, you cannot track its effectiveness through Web site statistics, because you don't have access to other people's statistics. You can track referrals you give to other sites through click redirection. You can track referrals that other sites send you. What you cannot do is determine how many page views other sites get or how many people who type your domain name into their browser do it because they saw your domain name on a page that uses RSS technology to incorporate your content into their site. You can distribute a great deal of content through RSS technology. It's not just about URLs and headlines. The technology is designed to be scalable, dynamic, and powerful. People who think in terms of "I need links" will get links by distributing RSS feeds to the Web aggregators. People who think in terms of "I need traffic from sources other than search engines" can build traffic by feeding content to the Web aggregators through RSS. People who think in terms of "I need fresh, relevant content and don't have time to write it" can get it from other sites through RSS technology. People who think in terms of "I want to brand my domain name everywhere I can" are able to do that by distributing content through RSS feeds. When you're dealing with RSS feeds, you can track the referrals from sites that carry your content (I do) and you can track the referrals you send to other sites (I do not), but if that's all you do, you're missing the big picture. There are intangibles involved which provide their own value. You can use the resources out there to achieve greater visibility (and hence realize more traffic), or you can ignore it because "the numbers are not plain and clear". It makes no difference to me what other people do. Michael Martinez http://www.michael-martinez.com/ -------- new post - new topic --------- From: Tom Aman Subject: Web design > As a courtesy to fellow LED readers, from whom I have > learned more than I've shared, I've posted this to a special > free download URL for the next 3 days -- I'll pull it down > after May 14. http://www.sitesell.com/led/mycps.exe (self- > extracting zip file) - Ken Evoy, LED 1969 There is a problem with the download URL. It should read http://www.sitesell.com/LED/mycps.exe (Remember, the Internet is usually case sensitive - LED needs to be upper case in this URL.) Tom Aman Aman Software http://www.cyberspyder.com -------- new post - new topic --------- From: Trevor Johnson Subject: The enemy > I wanted to share a recent request received by someone wanting > me to develop a custom toolbar for them. I publish it here so you > get an idea just how low some people want to go. (Money seems > the root of this evil.) - Marty R. Milette, LED 1968 > I invite you to publish the name and email address of this > person so that those who wish might send their thoughts > regarding his / her plans directly to the target. - Kathy Wilson Anderson, LED 1969 Two wrongs don't make a right, Kathy. One of the most fundamental privacy and security factors everyone, even the most novice of internet users, should know is that you must NEVER publicly publish ANY other person's email address ANYWHERE without that person's specific permission. To do so is malicious, dangerous and abusive. While not condoning the would-be activities of your intended target (and strongly condemning them), stooping to what you are suggesting is unacceptable cyber-immorality. Trevor Johnson, Chairman BestPrac.Org: http://www.bestprac.org ==== BILLBOARD =================================== From: Richard Graham Subject: Hints 'n' Tips Thanks for all the great help on my last post about forums. So I thought I'd share something that's worked wonders on my site recently, the Coffee Cup Menu Builder ( http://www.coffeecup.com/free-dhtml/ ) It's basically a great help for navigation by letting you build a pop down menu on your site, for free. It's a bit fiddly to use, and the menu file size is quite big ( I have it as an external .js file so that it gets cached on the user's computer so it comes up very fast from the 2nd page) but the results are great. If you have a lot of content it's like a whole new breath of fresh air! I'm in no way connected with Coffee Cup, just love the menu builder and thought I'd share the info! Be genki, Richard Graham http://www.genkienglish.net ------- new post - new topic ------- From: John Brumage Subject: Blog bots > I started receiving referrals from blogs to my website... > They fill up my statistics and block good referral from > showing in my stats, by their numbers. - Baruch Avraham, LED 1965 I personally find it difficult to imagine turning away traffic. Although i have seen traffic from certain sources that is not too valuable, the referrals have been sources under my control and i simply stopped using them. If there is a possibility that there is a small mount of meaningful traffic in that crowd, you might be able to adjust your stats software to ignore hits from the unwanted source. If you are paying for traffic that includes referral codes, you should inform your clearing house, as referral contracts all include specific language prohibiting spamming. John Brumage ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "You've seen how I react to people, make them feel good, make them think that anything's possible... And I don't do it so they turn round and go 'Thank you David for the opportunity, thank you for the wisdom, thank you for the laughs.' I do it so, one day, someone will go 'There goes David Brent. I must remember to thank him.'" - David Brent (The Office) |
