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LED Digest 1982: What if Google Disappeared? Print E-mail

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List Moderator:                     Published by:
Adam Audette                          LED Digest
post, led-digest.com     http://www.led-digest.com
..............................................
June 15, 2005                          Issue #1982
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            .....IN THIS DIGEST.....


==== CONTINUING =================

        --== Ugly HTML ==--
                ~ Tom Aman

        --== Dropped off Google ==--
                ~ Viggie Bala
                ~ Sarah Hayes
                ~ Derek Andrews

        --== Credit Card Processing ==--
                ~ Val Waldeck


==== BILLBOARD ===================

        --== Learning HTML - Updating Content ==--
                ~ Susie Redfern
                ~ Charles Miesel


===== CONTINUING =================================

From: Tom Aman
Subject: Ugly HTML

> Has anyone found any browsers that can't
> handle "not pretty to look at" HTML?
        - John Barendrecht, LED 1980

"not pretty to look at" HTML should not be a problem for any browser
since none of them care much about line spacing.  For most normal
HTML, you have probably noticed that whether you put one space
between words or many spaces between words, the result in the
browser will be one space.

The characters that define the start of a new line, sometimes call a
newline character, which may be one character for UNIX based files
and is usually two characters for Windows / DOS files (a Carriage
Return and a Line Feed) are all treated as space characters by a
browser.  In generic terms these are all called "white space" and
browsers essentially ignore "white space" and condense any number of
"white space" characters to a single space.

So whether an HTML file is made "pretty to look at" or is created as
one continuous line makes no difference to a browser.

As for the gzip files, there are a lot of sites that send their HTML
in this form if the browser request indicates that the browser will
support it.  It saves a lot of bandwidth by sending a small
compressed files that are expanded by the browser in the client
computer.

Tom Aman

Aman Software
http://www.cyberspyder.com


-------- new post - new topic -------

From: Viggie Bala
Subject: Google dropped

> But I believe that frustrated Webmasters are now
> being joined by frustrated searchers who are tired
> of the instability and decline in quality of search results.
        - Michael Martinez, LED 1979

Well, if I am searching in Google, I would prefer the search results
to show fresh content, latest pages than the same URLs and same
pages listed in the top 10 as shown for the keywords 2 months ago.
This is not instability.

The webmasters actually have no right to be frustrated.  Some people
think that Google stands there just to send them all the traffic.
Nice imagination.

But I am concerned on the decline in quality of search results.  A
lot of new sites come up solely to display the Google adsense ads.
Most of them just build pages using automated scripts.  Each page
have keywords in title, keywords as pagenames, keywords as links to
well known sites and a jumble of keywords in the content.  They
easily climb up in the search results (not just in Google, but in
others as well).

These pages have no worthwhile content, but showcases the Google
adsense ads and expect us to click and make them earn money.  These
sites now appear for most of the (adsense worthy) search results and
slowly outnumber the original sites.

So now-a-days if the URL shown in the search results is long,
keyword specific, with hyphens and also have the same keywords as
the page name, I am avoiding it.

Google adsense helped many content only sites to monetize their
traffic, but now, some people take advantage of it and started
spamming the search results.  Perhaps, time for Google to review
their adsense policy.

Viggie Bala

Helping websites to work
www.viggie.com


------- new post - same topic -------

From: Sarah Hayes
Subject: Google dropped

I agree that when we view stats from various sites that more traffic
comes from Google than MSN and Yahoo (paid and free listings), but
what we have found is that traffic from Google is less likely to
convert to a sale.

Does this mean that MSN, Yahoo and AOL users / searchers are more
serious than Google users. Or could it be spider like software
following links and appearing as users?

Sarah Hayes


------- new post - same topic -------

From: Derek Andrews
Subject: Google dropped

> If your referred traffic from top rankings at MSN and Yahoo
> send you no traffic, why be concerned that you rank well there?
> ... If Google disappeared tomorrow, there would be some
> dramatically reduced visitor numbers for ALL sites across the web.
        - Mike Banks Valentine, LED 1980

I think Mike has answered his own question.

If Google disappeared tomorrow, people would switch to another
search engine. I know that is an unlikely scenario; more likely that
Google looses its edge or one of the other contenders gained in
popularity.

I think it would be silly to ignore MSN or Y! altogether, though I
do agree that one needs to watch the ROI for time spent working on
rankings.

Derek Andrews, woodturner
http://www.seafoamwoodturning.com


------- new post - new topic -------

From: Val Waldeck
Subject: Credit cards

> UK Rates - I pay 2.00% on credit cards, 18 pence
> per transaction on debit cards. The process is
> Card Holder Not Present...
        - Paul Harris, LED 1980

Take a look at www.clickbank.com and www.kagi.com. Their service is
excellent.

Val Waldeck
www.valwaldeck.com


==== BILLBOARD ===================================

From: Susie Redfern
Subject: HTML

> I have relied on my webmaster for years to post new information
> on my website... I want to learn how to do this myself.
        - Claudia Lynn, LED 1980

Claudia, all you need to do is use your web host's utility for
uploading files. You need to know, first, what software program
(e.g. Word, Front Page) was used to make the web site. You can edit
pages directly, or use the command "view as html source" to get to
the html pages directly to make corrections. There are a lot of free
resources online on how to use HTML (as well as books such as HTML
for dummies). There are also a lot of FTP programs available online
(I personally use QVT / FTP). They are very easy to install and use.

Perhaps your webmaster can pass along a few tips to you (depending,
of course, on how ill he is) or can recommend someone to become your
new webmaster. But posting new information on a website,
particularly if it is just text-based, is fairly easy to learn how
to do. If you want to contact me off-post, my email address is
familyguides, yahoo.com

Susie Redfern

ParentLink Info Services
www.metroprofiles.com


-------- new post - same topic -------

From: Charles Miesel
Subject: HTML

Just for posting and updating it may not be necessary to learn HTML
although it will not hurt. If you have CPanel installed on your
web-sites server you will have an HTML editor that works like a
dektop publisher program.

Log into your control panel, click FILE MANAGER, click the www
folder, find index.html(or whatever page you are editing in the
filelist) and click on it. In the right column is the HTML-editor
choice(click-it), when the page comes up it will look like your
web-page but with dashes around each table. Enter your changes like
using any text editor. When you refresh you will then see the
changes. htmlgoodies.com is a good place to learn HTML.

Charles Miesel
http://simply-better-hosting.com


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