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LED Digest 1986: Struggling Web Designers Print E-mail

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List Moderator:                     Published by:
Adam Audette                          LED Digest
post, led-digest.com     http://www.led-digest.com
..............................................
June 23, 2005                          Issue #1986
..............................................


            .....IN THIS DIGEST.....


==== CONTINUING =================

        --== The False Economy of DIY ==--

                ~ Michael Linehan
"I still fundamentally don't get those mindsets!"

                ~ Bill Davison
"...there is a market for small struggling
entrepreneurs and web designers..."

        --== Site Design Theft ==--

                ~ Michael Martinez
"...it's best to complain to their Web Hosting ISP."


==== BILLBOARD ===================

        --== Frontpage Links ==--
                ~ Stephen Mareches
                ~ Bob Gladstein
                ~ John Barendrecht


===== CONTINUING =================================

From: Michael Linehan
Subject: False economy

> ... many small business don't always have the $1000
> to pay the web designer and are only trying to be honest
> and not stiff you on a bill they can't pay.
        - R. Neilson, LED 1985

Hi R,

I wasn't clear.  You're absolutely right --- there are MANY people
who cannot afford $1,000.  But I was talking about someone with 5
successful retail stores ending up paying me as much as he would
have anyone PLUS about twenty times as much in software, employee
wages and his own time.  I'm talking about one business owner who
spends $1,000 every month on colour brochures plus more for
distribution, and then wanted a world-reaching site for a one-time
few hundred dollars.  And then there's the people who pay for
beautiful, professional printed material, but who somehow think a
home-made site is appropriate for that same business!

After many years doing this, I still fundamentally don't get those
mindsets! I do often find that the comparison with the quality and
cost of their printed material can help a business owner move out of
that false economy.

Michael Linehan
www.marketing-alchemy.com


-------- new post - same topic -------

From: Bill Davison
Subject: False economy

The economy where I live is the poorest in Florida and 17th poorest
county in the nation. Yet there are businesses here that want and do
have websites. While most subscribers to this newsletter have stated
they would be insulted if asked to design anything less than the
multi-thousands - there is a market for small struggling
entrepreneurs and web designers who will serve their needs.
Therefore, it was encouraging to hear from someone who has learned
more work is more profitable than more bragging. Thanks!

Bill Davison
bizwebpage.com


-------- new post - new topic -------

From: Michael Martinez
Subject: Design theft

> ... I have an interesting case of a site I have designed
> being completely ripped off.
        - Andy Kale, LED 1982

When the thief refuses to respond to emails and messages, it's best
to complain to their Web Hosting ISP.  Usually, if you can prove the
theft (such as the original links still being found in the pages),
the ISPs remove the sites.

In these situations, it is best NOT to share everything you know
about their mistakes with the thieves.  That way, if they refuse to
cooperate, you have less trouble proving their theft to their ISPs.

I have been through this experience more than once myself.

Michael Martinez
http://www.michael-martinez.com/


==== BILLBOARD ===================================

From: Stephen Mareches
Subject: Frontpage links

> Does using the Frontpage themes, which creates the hyperlinks,
> result in hyperlinks that search engines can't spider or can't see?
        - Andy Fuhr, LED 1985

Andy,

The Sunflower theme you chose took me back. That was the theme I
chose for the first site I built!

You're on the right track about the FrontPage themes, the hyperlinks
are written in JavaScript which isn't indexed by the search engines
(Thank God, or we'd get a lot of programming language results in our
searches!) We've eliminated any JavaScript navigation from the sites
we build for that reason, although they can certainly be cool for
the user. Sites that derive traffic other than search engines may
not need to worry about this, but if you're looking for good search
engine rankings use regular hyperlinks, and if you include
informative text in the link, so much the better.

You do however have regular hyperlinks to your pages at the bottom
of your home page, and in time these should get your spider buddies
interested. You could help them out by putting links in the main
portion of your sites pages, which will serve your navigation to
them without having to wade through the script in your pages. You
could include some informative info in your links such as "Enjoyable
things you can do while on Sanibel and Captiva Island". You might
well wish to include where your resort is located, from your content
we know it's on the Gulf of Mexico, but if your visitor is not
familiar with the islands, she won't know where you are located.

Stephen Mareches, Web Consultant

Sophia Solutions
www.sophiasolutions.net


------- new post - same topic -------

From: Bob Gladstein
Subject: Frontpage links

Spiders probably don't read the code for the links in your hover
buttons (the navigation menu on the left) because the links are
nested in JavaScript. The links work even with JS disabled, but the
spiders are probably just skipping the code that contains those
links. However, you have text links at the foot of all of your
pages, and those won't be a problem for spiders at all. It's
probably just a matter of time before they crawl the rest of the
site.

Bob Gladstein
Raise My Rank Services


------- new post - same topic -------

From: John Barendrecht
Subject: Frontpage links

Google doesn't discriminate against FrontPage themes. My statistics
program tracks spiders. This site has around 300 pages. Here are the
spider visits for the first 20 days of June:

Google search engine - 2362 visits and 5169 pages "viewed"

Yahoo search engine - 3349 visits and 4447 pages "viewed"

I first thought there must be something wrong, they can't visit each
page more than once a day. However, Google has multiple data centers
and each seems to send out it's own bot. Add the fact that we do
quite well in Google Europe and Asia and you have a lot of Google
bots. Check your hits to robots.txt.

If you use themes correctly, you get no extra code or tags and
probably have better, more compliant code than 80% of the people who
hand code. Plus if you use it to check internal and external links,
browser compatibility, accessibility, etc. and you have one powerful
program. Most "theme" stuff is implemented via css. FrontPage can
also remove all comments, theme tags, webbot tags, ProgID, unused
tags and elements, etc. so your code is lean and mean.

I know people like to knock FrontPage but I have visited their sites
and see there nicely css formatted sites have the menu appear as
text links below the body text and have missing graphics, etc. Just
because a lot of beginners use both FrontPage and Dreamweaver
incorrectly and have horrible html, does not mean the programs are
bad. It's like a hammer, do you blame it for hitting the wrong nail?
Before you comment on my html, I know it is not perfect but I blame
myself not FP.

Whether you use FP with themes, css, xml or templates, the spiders
do not discriminate.

Best regards,

John Barendrecht
http://www.iefit.com


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