| LED Digest 1992: SEO ain't Rocket Science |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. July 7, 2005 Issue #1992 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== SEO Pricing ==-- ~ David W. Starr "...you don't need to do any 'super-secret' SEO rocket science..." ~ Salem Kashou "Let's end this debate and move on..." ~ Veronica Yuill "...can I advise caution in this thread when discussing actual prices?" ~ Tom Anson "I just received a request from an acquaintance to re-build his website for all of $8.50 an hour..." ===== CONTINUING ================================= From: Dave Starr Subject: SEO pricing I heartily second Tom's comments on this per-page issue. One reason my own business site is just a home-grown FrontPage toss-together is that ever professional whom I have talked to about design and/or SEO has immediately gone off on that 'per page' amateurish methodology. As if web pages were just a commodity like gallons of milk. The day someone understands what a web site can do for business and learns on their own how to present a case for return on investment is the day I'll actively consider talking business. And by the way, that poor little FrontPage 'thing' has generated qualified leads with well over $500K in the pipeline in less that a year and ranks on the first page of Google for the keywords I want, so dream big on any ROI proposals... I really didn't intend this to be a rant but I've been a bit disappointed with where the list has gone in recent months. The content is very little about using the Internet to promote small business in general and runs the risk of becoming another 'my super-secret SEO rocket science' methods are better than your 'super-secret SEO rocket science' methods. The truth is. if you have a business message and a company name to get into the search engines, placed well, you don't need to do any 'super-secret' SEO rocket science, and you certainly don't need to pay by the page. David W. Starr SatViz Incorporated ------- new post - same topic ------- From: Salem Kashou Subject: SEO pricing This discussion could, in theory, go on, on, on... Until one day, all of us who specialize in SEO are replaced by software or robots carrying on the same discussion leaving us behind debating the latest anecdotes. The truth is, there is no such thing as a good price per "page". There are opportunist who will take the advice of us experts and make money. Alternatively, they're are pessimists who will be "cheap" and may or may not make money thanks to SEO. Zero absolutes either way. Let's end this debate and move on... Salem Kashou, Marketing Manager www.kangaroobrands.com ------- new post - same topic ------- From: Veronica Yuill Subject: SEO pricing > ... "page" size is a function of "page" purpose and > is often influenced by the purpose and content of the > site. So I am always a bit mystified when anyone > starts quoting rates on a "per page" basis. - Tom Aman, LED 1991 So am I -- since an increasing number of sites (and virtually all the ones that we develop) are database-driven. Hence we might develop only 3 or 4 template pages for a given site -- but these will be used to generate many hundreds or even thousands of virtual pages. PS can I advise caution in this thread when discussing actual prices? In the US discussing how much to charge in this type of forum could be considered to be price-fixing, which is illegal. Regards Veronica Yuill Archetype Information Technology Ltd http://www.archetype-it.com/english/ ------- new post - same topic ------- From: Tom Anson Subject: False economy This is in response to Robert Dedard's post in LED Digest 1987. I'm responding to this post because I just received a request from an acquaintance to re-build his website for all of $8.50 an hour -- what he paid the girl who built his very broken site. Kind of a responsive chord there. First, I certainly don't think you're crazy with your pricing structure, if you can afford to be so generous with your friend. Depending on the quality of the friendship and your ability (in time and money) to work so cheap, I think it's a great thing to do. This past year, I spent a good part of four months helping a friend design and build a website. I did it for free; but I seriously believed in what he was doing (starting house churches in India, including financial support for those workers who could not provide for their families adequately after leaving comfortable pastorates) and needed a break from my on-going work. On the other hand, your friend is crazy for not taking you up on your offer. He either has no idea what he is asking of you (what that work would be worth on the open market), or he's trying to take advantage of your friendship. It sounds like he needs to seriously rethink his relationship with money. (And maybe you need to rethink your relationship with him.) As far as I'm concerned, any company that can employ five professionals in house, could spend what it spent on the design and construction of the broken website, and has that kind of gross revenue can afford to pay your regular price. If it was me, I probably wouldn't charge my full price for the work, given the relationship; but, I'd make sure that my friend knew what that full price would be, and I'd give him the opportunity to offer to pay that price before I gave him the break. Friendship cuts two ways. You can honor the friendship by offering a price break; but your friend should honor the friendship by paying you what your work is worth. Sounds like he can afford it. Tom Anson Anson Digital Concerns ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. 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