| LED Digest 2016: Keyword Thieves |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. August 30, 2005 Issue #2016 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Yahoo Directory Listings Worthwhile? ==-- ~ Ben Cunningham "...site URLs start with rds.yahoo.com..." --== Email Filtering ==-- ~ James Miller "I have used POPFile for some time..." --== Meta Tags Count! ==-- ~ David Spahr "I did pay homage to the title tag..." ~ A. Brantley "...are there any suggestions about competitors who copy our keywords?" ==== BILLBOARD =================== --== Open Source & Microsoft ==-- ~ Tom Aman ===== CONTINUING ================================= From: Ben Cunningham Subject: Yahoo Listing > Of some 11,500 visitors referred from Yahoo in the > past six months, only 95 (0.8%) came directly from > our listing in the legacy Yahoo directory. - Chris Allen, LED 2013 I am also looking at whether to pay for a listing in Yahoo's directory. All the information I read in forums and on here seems to be split pretty evenly between people that say it is worth it and not worth it. One thing I have noticed when looking at Yahoo's directory listings is that site URLs start with rds.yahoo.com such as: rds.yahoo.com/S=381948:870/SIG=1ohc6/*http%3A//www.naqt.com So, is it believed that these Yahoo directory site links count as incoming links by search engines even though they are not direct links to sites? Thanks! Ben Cunningham http://www.affiliatemoneymakers.com ------- new post - new topic -------- From: James Miller Subject: Email filters > RBLs (real-time blacklists) used by ISPs are simply > not the solution, mostly because spammers can easily > circumvent blacklists - they just change their Sending > address on each broadcast! - Joe Halbrook, LED 2014 I have used POPFile for some time and find that it is very efficient at dumping everything I don't want. It's also free and as it works on the desktop, you don't lose something that may appear to be spam, but you actually want to keep. James Miller Daisy Analysis www.daisy.co.uk ------- new post - new topic -------- From: David Spahr Subject: Recommended Merchant Services? > I challenge you to back up your statement with proof. > Take out your meta tags and see if you still rank as high. - Donna Donohue, LED 2015 I never said my #1 ranking was because of my meta tags. Not once. I said they appear in the listings on the big 3 SEs. I said they count and that SEs read them, publish them and surfers read them. I provided not one, but a number of examples. If your keywords are legitimate and your description is accurate and to the point, then having them published in search results is a benefit. They count. They are important. That has always been my point. I was responding to a blanket statement that is incorrect. I did say I have great rankings for the keywords that count to my business for the past 8 years. I did say that I use meta tags. I explained that my rankings were due to a number of factors. I did use only one example of a search. That is true. I place #1 for other searches with other websites. Ebay pays for keywords to be next to me. I did pay homage to the title tag BTW. I know my links and my title count for more. But the truth is many on LED have said meta tags are unimportant. I have read LED since 1998 (at least). It should be noted that some others have provided evidence that keywords do contribute to their rankings (not me). David Spahr Stereoviews.Com ------- new post - same topic ------- From: A. Brantley Subject: Meta Tags > In particular, meta description appears > to be quite powerful. - David Spahr, LED 2010 I agree. My question is, are there any suggestions about competitors who copy our keywords? Obviously, they leave our store name out of them when they copy them to their site. However, it is very frustrating as we have spent years refining our meta-tags. Thanks! A. Brantley ==== BILLBOARD =================================== From: Tom Aman Subject: Open source > I personally want what works, and saves time. Downloading and > installing patches every week (sometimes every couple days) for > IE was not my idea of saving time, and I was sick and tired of > drive-by downloads, hijackings, etc. - Rob Hegemann, LED 2015 Rob goes on to quote URLs to a couple of articles and recommends Firefox. Don't believe everything you read. One of these articles (at Forbes.com) contains the statement "It's imperfect, but better than Explorer, which requires buggy add-on software created by third parties to block pop-ups in all their annoying iterations.". That is incorrect. IE contains a popup blocker under Internet Options, Privacy (the same place where you are given control over what cookies you are willing to accept) and lets you define specific sites, if any, where you want popups to be allowed. While Firefox is pretty good, after trying it myself for a couple of weeks, I removed it. It just didn't really suit my browsing needs. One solution does not fit everyone. As for security, I suggest that placing your faith in using a different browser to prevent spyware and/or virus infection is a very bad move. And even with Firefox, you need to update regularly as there have been a series of security updates for it (in this year alone February 24, March 21, March 23, April 15, May 11 and July 12). Not being an ongoing user, I wonder if Firefox notifies users automatically whenever there is a security update? At least with Windows (and hence IE), with the update notification active, I am notified automatically whenever there is a security update for any part of Windows. And (using XP Pro, at least) my computer is set to download updates automatically then notify me when they are available for installation. It could also be set to just go ahead and install them automatically. With regard to "Downloading and installing patches every week...", reviewing my own system, patches were installed August 12, July 12, June 18, May 18, April 14, March 9, etc. That doesn't look like "every week" to me and all XP users should have installed those updates anyway to cover other security issues. Seems to me that by going to Firefox, you are creating more work for yourself since you still need to install the Windows patches and now you also need to keep up with Firefox patches as well. With reference to things like drive-by downloads, hijackings, etc., I have never had any real problem. I run McAfee Virus Scan at all times, updating it every time there is a notification. I regularly scan with both AdAware and Spybot and I run a program called CounterSpy (http://www.sunbelt-software.com/) that gives realtime protection, catching potential spyware before it gets a chance to do anything to my system. Not only does it add spyware protection, it gives you the chance to prevent programs like RealPlayer from creating a system tray icon by giving you the choice of whether or not to allow the changes necessary to create the autostart for the program. Also, when I initially installed CounterSpy and ran a scan, it found several items that AdAware and Spybot had both missed. CounterSpy is not free, but I feel it was a worthwhile investment. I would much rather place my security dependance on software designed and regularly updated for that purpose than to depend on something like a browser that has not (so far) been targetted. The likelyhood is that at some point, it will reach the critical number of user to make it an interesting target for the malware producers. Tom Aman http://www.cyberspyder.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. 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