| LED Digest 2017: Firing Clients |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. August 31, 2005 Issue #2017 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> --== Firing Clients ==-- ~ Beth Earle "What's the best way to fire a client who's become a massive drain on resources...?" ==== CONTINUING ================= --== Meta Tags Count! ==-- ~ Tom Anson "...focus on making your own pages as good as they can be. Let your competitors try to keep up." ==== BILLBOARD =================== --== Open Source & Microsoft ==-- ~ Tom Anson ======= NEW ===================================== <Moderator Comment> LEDer, You may have noticed a delay in publishing last Thursday's issue. I had some server problems, but everything's back on track. This is a great time to use Beth Earle's topic ideas (below). These are a couple of ideas Beth sent in about a month ago. Have a great week, Adam ----------------------- From: Beth Ann Earle Subject: New Topic - 1. Have any of you dealt with clients who've insisted on promoting their religious beliefs on their company web site? How did you handle it? 2. What's the best way to fire a client who's become a massive drain on resources but who's also somewhat influential in a market we'd like to continue to pursue? We'd really like to ditch the guy, but we don't want his bad-mouthing to ruin our reputation with possible future clients. Beth Earle Polysort LLC ===== CONTINUING ================================= From: Tom Anson Subject: Meta tags A. Brantley asked (LED Digest 2016): > ... are there any suggestions about competitors > who copy our keywords? ... it is very frustrating as > we have spent years refining our meta-tags. Maybe I'm a little confused on the subject, but I don't really see the reason for concern when someone copies your website's keywords. If the keywords really apply to your competitor's web page anyway, using your keywords won't help them above what they have already; and if they don't really apply, they won't help at all. It's the page content that counts. Keywords are not proprietary. Anyone can use them. And keywords only make a difference if they are applicable to your website, with copy that incorporates them in a manner that the search engines like. They are not some kind of secret formula, simply something relevant to the site that people might use to locate you in the search engines. Right? While I have no special expertise on the subject of meta tags, it seems that, while they still have some value to the search engines (and will sometimes be included on SERPs), most search engines have refined their algorithms to the point that meta tags have no critical importance -- they will not make or break the effectiveness of your website. Therefore, the concern about stealing keywords -- or having them stolen -- is based upon a value that doesn't really exist (even though it may have some years past). It's something like eskimos worrying that their neighbors are stealing ice. To me, it makes a lot more sense to focus on making your own pages as good as they can be. Let your competitors try to keep up. Tom Anson Anson Aromatic Essentials ==== BILLBOARD =================================== From: Tom Anson Subject: Open source While I agree with Tom Aman (LED Digest 2016) that "one solution does not fit everyone" in terms of browsers, I've been very happy with FireFox since I switched over. I'm not a very techy or sophisticated user, however, so I can't say that it's better than Internet Explorer, even in my own circumstances. I like the tabbed browsing; but since I don't use it very effectively, it's really no big deal to me. All that to say: I have nothing significant to say about this. However, Tom asked if FireFox automatically notifies users of updates. The answer: Yes, it does. It doesn't do the automatic download and installation that you get with Windows XP, but the notification is there. And so far, I haven't been overburdened by the extra work this creates for me. Tom Anson Anson Aromatic Essentials ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "The man who's worthwhile, is the man who can smile, when his pants are too tight in the seat." - Judge Smails |
