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List Moderator:                     Published by:
Adam Audette                          LED Digest
post, led-digest.com     http://www.led-digest.com
..............................................
September 2, 2005                       Issue #2019
..............................................


            .....IN THIS DIGEST.....


==== CONTINUING =================

        <Moderator Comment>
                ~ Bonus Friday Issue

        --== Religion and Business ==--

                ~ Renee Kennedy
"If their religious beliefs correlate to the site,
then it is relevant...to their SEO."

                ~ Robert Parker
"Sometimes political correctness is absurd."

                ~ James Miller
"Not a problem in the UK..."

        --== Firing Clients ==--

                ~ Marsha Kopan
"...seriously weigh the impact if he's influential
in your niche market."

                ~ Richard Dudley
"Be graceful, but just fire them."

                ~ Martha Retallick
"Quite often, the jerk tax has the desired effect..."

        --== Dealing with Image Theft ==--

                ~ Mark Kawabe
"...consider slightly changing the names of
your image files..."

                ~ Shari Thurow
"Replace the graphic image with something
unrelated to what you sell."


==== BILLBOARD ===================

        --== Open Source & Microsoft ==--
                ~ Nancy Cardinali


===== CONTINUING =================================

<Moderator Comment>

Greetings LEDer,

A special Friday issue for you today. There are so many posts it
would be a shame not to use them right away -- plus I didn't want
you hanging on 'till Tuesday!

Have a great weekend (a 3 day-er for those in the states) and we'll
see you next Tuesday.

Best wishes,
Adam

------------------------

From: Renee Kennedy
Subject: Religious biz

> Have any of you dealt with clients who've insisted
> on promoting their religious beliefs on their company
> web site? How did you handle it?
        - Beth Earle, LED 2017

If someone is promoting something on their web site that is evil -
like a hate group - then I would simply refuse the work.

If their religious beliefs correlate to the web site, then it is
relevant and possibly important to their SEO.  For instance, a web
site for a Church is obviously going to have a religious theme.

About six months ago, I worked on a site that sells a children's
book, it's a very positive, uplifting book about self-esteem.  The
author of the book had some very strong ideas that he wanted to
convey on the site - both religious and promotional.  Some of his
wording may have come off sounding a little hyped, but it's also his
site, and in the end the client and owner of the site makes the
final decisions. http://www.thewonderfulstoryman.com/

Renee Kennedy


-------- new post - same topic ---------

From: Robert Parker
Subject: Religious biz

I can't understand why this should be a controversial topic.  Why
should not a company with strong religious beliefs make that clear
on its Web site?  It's market might be people who share those
beliefs.  Should that market be unapproachable through the World
Wide Web?  If any agency objects to that practice it surely is an
intolerant agency, and should be known as such.  Sometimes political
correctness is absurd.

Bob Parker


-------- new post - same topic ---------

From: James Miller
Subject: Religious biz

Not a problem in the UK.  No-one would be that stupid, as about
ninety-five percent of us here have seen the light and realised what
religion is really about.

If you want a laugh look at these two web sites :-

http://www.ianpaisley.org/
http://www.ianpaisley.org.uk/

Will the real Ian Paisley please stand up!

James Miller

Daisy Analysis
www.daisy.co.uk


-------- new post - new topic ---------

From: Marsha Kopan
Subject: Firing clients

> What's the best way to fire a client who's become
> a massive drain on resources but who's also
> somewhat influential in a market we'd like to
> continue to pursue?
        - Beth Earle, LED 2017

It's ok to fire a client but you have to seriously weigh the impact
if he's influential in your niche market. Is there a way that you
could subcontract his work to another provider explaining that your
business is growing and the demands require outsourcing his work?

Another way to fire a client is to tell them that you can no longer
service his account due to a change in your business structure.
Offer to help him find another provider.

If you could be more specific on how he is a drain I could give you
some other ideas.

Marsha Kopan, IVAA CVA, CRESS, PL

Executive Secretarial Services
www.execsecsrv.com


-------- new post - same topic ---------

From: Richard Dudley
Subject: Firing clients

Be graceful, but just fire them.  There's an interesting post about
the "11 Clients You Should Fire Now" at:

http://www.christopherhawkins.com/06-13-2005.htm#78.

One thing I've learned through the years is that anyone who believes
the client you fire isn't someone you want to do business with;
anyone you want to do business with has figured that person out and
your reputation won't be affected.  Whatever you do, don't let them
drag you down.

Rich Dudley
www.bloomery.com


-------- new post - same topic ---------

From: Martha Retallick
Subject: Firing clients

If the client is becoming a massive drain on your resources, then
you should tell him that. Put it in writing, and specify exactly
what the problems are. For example:

1. We're spending at least 10 hours a day on your account, and
that's taking too much time away from our other clients.

2. You're being verbally abusive to our staff. That is not
acceptable, and we are prepared to withdraw our services immediately.

3. We fielded 22 after-hours telephone calls from you just last
week. This is too much of drain on our family time, and our families
have made it clear that this cannot continue.

That sort of thing.

Then tell him that if he continues to take up so much of your
company time and energy, that he is going to have to pay more. A lot
more.

In some circles, this additional payment is known as the "jerk tax."
As in, if they're going to be a jerk, charge them more.

Quite often, the jerk tax has the desired effect on the client -- it
makes them go away.

Martha Retallick

Western Sky Communications Web & Graphic Design
http://www.westernskycommunications.com


-------- new post - new topic ---------

From: Mark Kawabe
Subject: Image stealing

> ... some images are being used (ie referenced direct so
> they are using our image on our hosting - not copied to
> their own server) by other sites... Is there an easy way
> to stop this?
        - Emma Mackintosh, LED 2018

If it's not too onerous to do so, you might consider slightly
changing the names of your image files (i.e. image.jpg to
image1.jpg). Of course, you'll have to change the links to those
images in your HTML files, but if you're using a WYSIWYG web
development tool like Dreamweaver or FrontPage, those changes will
be made automatically. Just make sure you upload the pages and
REMOVE the old image files from your web server.

This step will prevent people from stealing your bandwidth in the
short-term (because they might figure out what you've done and
change their own site) and it will also cause the images to show as
broken on their own website, which gives them a nice, unprofessional
look.

A short, strongly-worded letter to the owner of the company also
works well. Often the owners are unaware of what their programmers
are doing.

If you want to be creative, send them a bill for image hosting and
graphic design, referencing all the images of yours they are
borrowing. Who knows? They might pay!

Enjoy the day!

Mark Kawabe

Niagara Falls Attractions
http://www.attractionsniagara.ca


-------- new post - same topic ---------

From: Shari Thurow
Subject: Image stealing

Hi all-

This is in response to Emma Mackintosh's post in LED #2018 regarding
image stealing. This might not be an ideal response, but it worked
at a Web hosting company I worked at years ago.

First, I sent a polite but firm email to the person who was
borrowing images without permission. Technically, it's a copyright
violation. So my polite but firm email comes in the form of an
attorney's email. Don't make veiled statements, either. Be prepared
to follow through. Usually, it works.

Then there is the method my colleagues at the Web host did about 8
years ago. I'm only writing this because some people might find this
amusing. A Webmaster from Australia was borrowing a large number of
our client's graphic images for his online store. What my colleagues
did was replace the original graphic images with a rather tasteless
"adult" graphic images. Result? The Aussie's site with our client's
stolen graphic images suddenly have (ahem) tasteless, unrelated
graphic images displaying on their Web pages.

Add in the time difference in Australia... and you have one ticked
off Webmaster. You can imagine his surprise when he saw his Web site
the following day. In the meantime, my colleagues renamed the stolen
graphic images.

Needless to say, the graphic-image thief contacted my colleagues and
criticized them, saying that children look at his site. (Which is
why I would never substitute with an "adult" graphic image.)  This
combined with the nasty lawyer's letter got the job done.

I do not claim to know the legality of this example. I can only tell
you that my colleagues got a big kick out of it.

Here are my real suggestions:

(1) Email or phone call from an attorney. Clearly state the
copyright infringement. Be specific. List URLs and where these URLs
originate.

(2) Send email or call both the graphic-image thief AND eBay. I am
sure using someone else's copyrighted material is a violation of
eBay's policies.

(3) Replace the graphic image with something unrelated to what you
sell. Of course, don't resort to my former colleagues' level and use
adult images.

(4) Be diligent and follow through. Keep detailed records of
everything in the event you must pursue legal action.

I have an ecommerce / Internet attorney who deals with these
matters. Usually, when people hear from an attorney (with the
letterhead and everything), they understand that I mean business.

Sincerely,

Shari Thurow, Webmaster/Marketing Director
Grantastic Designs, Inc.


==== BILLBOARD ===================================

From: Nancy Cardinali
Subject: Open source

Hi all,

I have found Firefox's web development tool bar invaluable and an
incredible time saver. I wonder if IE has such a thing? I'm guessing
not, but sure would help to get the kinks out of web design. I can
validate a site in Firefox; looks good in Safari, but NOT in IE &
Opera. Yes, I'm on a Mac, but after it looks good in those browsers,
I turn around (literally) and fire up the PC for more exciting
developments!

Maybe Opera browser has the web development tool bar?

I have searched, to no avail. Maybe someone has some ideas?

Nancy Cardinali


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