Marketing & SEO Discussion List - LED Digest

Home arrow Full Issues arrow 2005 archives arrow LED Digest 2020: Business Ethics
LED Digest 2020: Business Ethics Print E-mail

==================================================
                 The LED Digest
             Moderated Discussion List
     "Effective Online Advertising, Since 1997"

         pair Networks: The LED's Web Host
   Hosting and Domain Reg. from a Trusted Leader
  pair.com for Hosting  |  pairNIC.com for Domains

==================================================
List Moderator:                     Published by:
Adam Audette                          LED Digest
post, led-digest.com     http://www.led-digest.com
..............................................
September 6, 2005                       Issue #2020
..............................................


            .....IN THIS DIGEST.....


==== CONTINUING =================

        --== Religion and Business ==--

                ~ Dave Roberts
"I won't take a site that promotes smoking..."

                ~ Kathryn Martyn
"The customer is always right is a tricky
theme in web development..."

                ~ Tom Anson
"...clients should be educated about what
makes a good website..."

        --== Dealing with Image Theft ==--

                ~ Mark Frank
"I received a nasty email from the people
who were stealing..."

                ~ Colin Flack
"...this simple addition to your .htaccess
will stop it..."

                ~ Brett Dorron
"...you can select an alternate image or
banner in place of all hotlinked images..."


==== BILLBOARD ===================

        --== Open Source & Microsoft ==--
                ~ Veronica Yuill


===== CONTINUING =================================

From: Dave Roberts
Subject: Religious biz

> Have any of you dealt with clients who've insisted
> on promoting their religious beliefs on their company
> web site? How did you handle it?
        - Beth Earle, LED 2017

I have a client who is deeply religious, and has a short Bible verse
on each page of the site. It's my opinion that this religious
message probably does not help the site sell the vacation rentals
that the client offers.  In fact, some potential buyers might be put
off.

However, really, who knows?   Perhaps prospects who are true
believers like the verse and will buy if they think they are buying
from another believer.

If the client used so much of the site for a religious message that
I thought it detracted from the business message, I would make that
point to the client.  I'd make it respectfully -- after all, it's
the client's business and the client's site.  If they want to
penalize their business by 30% in order to promote a religious
message, it's my job to be sure they know what they are doing, but
it's their choice and certainly not mine to do what they want.

My job is to help the client's site meet their objectives for it.
If promoting a religious value along with the business message is
part of the objectives, then that's my job.

Now, if the client wanted to promote something I didn't like, that
would depend on how strongly I disliked it.  For example, I won't
take a site that promotes smoking, because I believe that sellers of
tobacco are just selling death.  If a site was strongly anti-choice,
as a pro-choice advocate I wouldn't think I could do a very good job
of promoting the site, and I wouldn't take it on.  So if the site's
objectives included a position to which I take strong exception,
then I might have reservations.

Having said that, religion has never been a problem for me in any of
my work on sites.

Dave Roberts
http://www.davedoesitall.com


-------- new post - same topic ---------

From: Kathryn Martyn
Subject: Religious biz

There's a big difference between one wanting to put their religious
message on a site and one wanting to put lots of ridiculous content
that doesn't match the site's purpose.

I'd say unless the business owner already promotes his/her religious
beliefs on their existing sales material, then they shouldn't do so
on the web. If they do, then fine. I've seen plenty businesses that
do make it clear they have a religious affiliation, and I think
that's perfectly fine. They want business that also has similar
beliefs.

The customer is always right is a tricky theme in web development
isn't it? ;-()

Kathryn Martyn, M.NLP

Ending Emotional Eating, One Bite at a Time
http://www.onemorebite-weightloss.com


-------- new post - same topic ---------

From: Tom Anson
Subject: Religious biz

Regarding Renee's and Bob's comments (LED Digest 2019) about Beth's
question on promoting religious beliefs: it's really obvious that,
if the site is about Church or some other religious theme, promoting
those beliefs is appropriate.  But I don't think that was what Beth
was asking about.  To me, the question was about promoting those
beliefs where no such religious context (in terms of the site's
apparent purpose) exists.  For example, I sell essential oils.
There's no place on my website where the promotion of my religious
beliefs is really appropriate.

However, as Bob pointed out (sort of), some markets might fit well
with people who also share those beliefs.  While my website is not
religious in nature, I do offer an aromatherapy set called 12 Oils
of Ancient Scripture.  It's more about the history of aromatherapy
than religion, but it does offer a context for some (limited)
religious expression.  And having that oils set on my website brings
in people who might not ordinarily be looking for essential oils.

But for most websites, I still believe that clients should be
educated about what makes a good website (like keeping it on-point),
and the relative advantages of building a separate site if they feel
the need to promote their religious views.

As for James Miller's comments, even as an American Christian (and I
hate to put those two words so closely together), I can appreciate
much of what he has to say about religion.  His comments reminded me
of this web page: http://www.searchingtogether.org/articles/zens/jesse.htm.

There is every reason to be cynical about religious expression,
especially in an institutional setting.  That's why my wife and I
left the institutional church a long time ago, and are hoping to be
able to start a fellowship in our home (see
www.ansondigitalconcerns.com/adc/zetousa.html).  But forsaking
"religion" is not the same as forsaking the Lord; and to essentially
call religious faith "stupid" (because of the nature of most
institutional religious expressions) only demonstrates a basic
ignorance of the subject.  An authentic faith can be found, if
you're open to it.

Tom Anson
Anson Aromatic Essentials


-------- new post - new topic ---------

From: Mark Frank
Subject: Image stealing

> ... some images are being used (ie referenced direct so
> they are using our image on our hosting - not copied to
> their own server) by other sites... Is there an easy way
> to stop this?
        - Emma Mackintosh, LED 2018

Emma,

Your problem is easy to fix.  It's a simple two step process.

First, rename all of the images that are being stolen and fix your
website to call the new image names. That solves your immediate
problem.

Second, create new images with the old image names.  When the
copyright violator's site calls up an image name from your site,
they get more than they bargained for.  You don't want to do
anything slanderous, but you can be "very creative" with the new
images you select.

You might be surprised though.  The first time I did this, I
received a nasty email from the people who were stealing my
bandwidth and violating my copyright.  It seems the images I
selected were "embarrassing" and had a significant negative impact
on their sales.  They were very upset with me.

But they didn't do it again.

Mark Frank

Start Your Own Home-Based Website Design Business
http://www.websitedesignbiz.com


-------- new post - same topic ---------

From: Colin Flack
Subject: Image stealing

Re the image stealing problem, if you have access to a .htaccess
file on your server, this simple addition to your .htaccess will
stop it - period

--------------------
#Forbid hot-linking of specified file-types - blank and local referers are ok
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www\.)?yourdomain\.com [NC]
RewriteRule \.(avi|bmp|css|gif|jpg|js|mid|mov|mp3|mpg|png|pdf|ra|ram|wav)$ - [F]
--------------------

make sure the lines above haven't wrapped

copy and paste to your htacess files

change 'yourdomain' to be your domain name. and com net or whatever
as appropriate you can add or delete file extensions to suit your
needs

although I've used this for years its not my code so all credit goes
to the author - whoever he is.

Colin Flack


------- new post - same topic -------

From: Brett Dorron
Subject: Image stealing

Emma, if your server uses .htaccess files (ie: Apache etc), you can
select an alternate image or banner in place of all hotlinked images
sitewide. See this link:

http://altlab.com/htaccess_tutorial.html

Or search for "stop hotlinking"

Brett Dorron


==== BILLBOARD ===================================

From: Veronica Yuill
Subject: Open source

> Maybe Opera browser has the
> web development tool bar?
        - Nany Cardinali, LED 2019

I don't know about IE (never use it, except for testing) but Opera
has a very comprehensive web developer toolbar:

http://nontroppo.org/wiki/WebDevToolbar

HTH

Veronica Yuill

Archetype Information Technology Ltd
http://www.archetype-it.com/english/


-------------------------------------------------------
The LED Digest is sponsored by pair Networks:
pair.com for Hosting | pairNIC.com for Domains

Copyright 1995-2005 Orange Wheel, LLC. All Rights Reserved.
-----------------------------------------------------------------

"Creativity comes from trust. Trust your instincts. And never hope
more than you work." - Rita Mae Brown