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List Moderator:                     Published by:
Adam Audette                          LED Digest
post, led-digest.com     http://www.led-digest.com
..............................................
November 23, 2005                     Issue #2050
..............................................


            .....IN THIS DIGEST.....


======= NEW =====================

        --== A Truer, Better MSN? ==--

                ~ Salem Kashou
"MSN has been returning very favorable results
for my websites. Google dances and moves."


==== CONTINUING =================

        --== Google Base? ==--

                ~ Mark Roberts
"...it is not a pipeline directly into the Google Database.
It IS a direct pipeline into Google Base..."

        --== Where to Start? ==--

                ~ Richard Graham
"Wow, thanks to Steve Pronger for the great post..."


==== BILLBOARD ===================

        --== Google Droppings ==--
                ~ Michael Martinez


======== NEW ====================================

From: Salem Kashou
Subject: Better with MSN

MSN has been returning very favorable results for my websites.
Google dances and moves. Has anybody else experienced (what you may
feel) truer, better search results using MSN? I am happy.

Salem Kashou, Marketing Manager
Kangaroo Brands, Inc.


===== CONTINUING =================================

From: Mark Roberts
Subject: Google Base

> ... Google launches Google Base today, which
> is essentially a pipeline directly into the Google
> database for your deep or protected content.
        - Rich Dudley, LED 2049

From what I am understanding from reading about it... it IS NOT a
pipeline directly into the Google Database. It IS a direct pipeline
into Google Base (not to be confused with the Google search engine).

The statement is made by Google that "...they may also be included
in the main Google search index and other Google products like
Froogle and Google Local". I think the key word is is MAY which
implies that it also may not. They are two different products (three
if you include Froogle).

I teach internet marketing classes and I always encourage people to
include their products in Froogle. Most have never heard of Froogle,
therefore, they never go to Froogle to search. Likewise, If you list
information in Google Base, unless someone goes to Google Base, they
may never find the information.

However, as I tell my students, if you can find a venue to list your
products or services, then do it....especially if it is free. It
usually can't hurt.

I am NOT saying that you shouldn't list information in Google Base,
just don't take it for granted that everything you list there is
going to automatically show up in the Google search engine tomorrow
(or ever).

Mark Roberts

Roberts Computing Systems
http://www.robertscomputing.com


-------- new post - new topic ---------

From: Richard Graham
Subject: Starting

> The place to start is with keyword research tools. There
> are many available. I use Keywords Analyzer and Wordtracker.
> For example, here is what I found out using Wordtracker...
        - Steve Pronger, LED 2048

Hello,

Wow, thanks to Steve Pronger for the great post in Digest 2048.
I've heard of Wordtracker, Keywords Analyzer etc. before, but never
really "got it" until I read Steve's post.  The thing is now I've
been looking round and it all does seem to be a little bit too good
to be true!

Can these two packages along with the time taken to learn and use
them, really bring such great results?  Is this what everyone else
is doing?

Be genki,

Richard Graham
http://www.genkijapan.net


==== BILLBOARD ===================================

From: Michael Martinez
Subject: Google droppings

> What do you mean by "automated reciprocal linking?"  Do you
> mean a directory that requires a reciprocal link and has a
> program that will go out and check to verify that link?
        - Renee Kennedy, LED 2049

The expression I have seen used in two sources for Matt's remark is
"reciprocal link spam".  What is that?  Whatever Google objects to.
However, they seem to be focusing on massive automated networks
(usually operated by single individuals).  Google apparently is
having an easier time identifying bulk generated content.

However, in one account of a session where Matt did some live
reviews, he allegedly asked questions such as, "Why are you
participating in this network?" The questions, as reported in a
blog, may have been whitewashed by the blogger to preserve some
anonymity.

So, I don't mean anything in particular.  But hearing from people
who have lost rankings, who are convinced they have done nothing
other than participate in some sort of reciprocal linking program,
will help me gather more information.

Michael Martinez
http://www.michael-martinez.com/


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