| LED Digest 2056: Double Special Issue |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. December 16, 2005 Issue #2056 .............................................. .....IN THIS DIGEST..... ==== NEW ======================= <Moderator Comment> ~ It's "Double Special" --== Schedule Change ==-- ~ Valerie Beeby ~ Richard Blessing ~ Jenny Wren ~ Bob Cavanagh ~ Tom Aman ~ Peter D'Aprix ~ Andy Johnson ~ Beth Ann Earle ~ Henry Swerdloff ~ Carrie MacKenzie ~ Johnn Four ~ Lorelle Smith ==== CONTINUING ================ --== LEDer Feedback ==-- ~ Rich Dudley ~ Joy Robert <Moderator Comment> ~ Richard Graham ~ Bill Davison <Moderator Comment> ~ S. Roberts ======== NEW ===================================== <Moderator Comment> Greetings LEDer, I've combined the feedback I received earlier in the week - regarding the usefulness of the LED Digest - with the feedback on our pending schedule change to 5x /week. Hope you enjoy reading the comments as much as I have. Best wishes always, Adam "it ain't about me" Audette ----------------------- From: Valerie Beeby LED is one of the very few emails now that I look forward to. 5 days again would be marvellous. Best wishes to you Adam and thanks for keeping it up. I do hope we continue to get this wonderful resource, Valerie Beeby www.purple-owl.com ------- next post ------- From: Richard Blessing I think most of us readers prefer 3 day because of its value. But I would hate to see the LED go away so if 5 day works best for the moderator than so be it! As long as you don't go away. Thanks, Rich Blessing ------- next post ------- From: Jenny Wren Adam- Make it work for you. What ever works for you works for me. Your efforts are greatly appreciated. Best wishes to you and yours for a very happy and safe holiday season! Kindest regards, Jenny Wren jenny.wren, gmail.com ------- next post ------- From: Bob Cavanagh Adam, Given the volume of postings I think the 3 day schedule is sufficient. But I have no objections to a 5 day schedule. I guess the advantage of the 5 day schedule is that it fosters more of a "discussion". But perhaps a little more time to think about a response is better? ;-) Bob Cavanagh, Director of Technology Queen's School of Business ------- next post ------- From: Tom Aman My vote is for the 5 day schedule, if practical. When you went to the 3 day schedule, I really missed my "LED fix" on Monday and Friday. Tom Aman Aman Software http://www.cyberspyder.com ------- next post ------- From: Peter D'Aprix Dear Adam While I like the 5 day, I can live with a 4 day. 3 day allows me to get out of the loop a bit and kinda forget about it. On the other hand, it makes getting it a pleasant surprise. Peter D'Aprix peter, daprix.com ------- next post ------- From: Andy Johnson Adam, I originally favored the 5 day schedule when it was first proposed cutting it back to 3 days a week. I have learned so much from reading it and on 3 occasions I sought help from LEDers and received it. I have been a loyal reader for many years. Andy Johnson Greenleaf Software, Inc. ------- next post ------- From: Beth Ann Earle Hi, Adam. If you have enough material, I'd love to have the Digest five days a week again -- it's always useful and informative, and I'd hate to see it go away. Thanks a bunch! Beth Earle ------- next post ------- From: Henry Swerdloff LED is one of the very-few newsletters that I actually fully-read. I often go back and re-read themes over multiple-issues, because LED is worth it. I sincerely wish my skill-level would permit me to contribute knowledge to LED. I run a very-small business, and use Microsoft Word to generate its Web pages. When I tried to enhance my skills through formal education, I would fall asleep. I have never felt tired reading LED; I feel a sense of family, and I learn a lot. Your publication, your contribution to all of us, is sincerely appreciated. I find it a greater benefit, if an issue is long and inclusive, not short and sweet. The schedule of publication is less important than continuity of theme. For me, depth of content is much-more important than frequency. Thank you, for making LED possible. Henry Swerdloff RigorousReview.Com ------- next post ------- From: Carrie MacKenzie Adam... Whatever works the best for you. We enjoy reading it ANY time it comes, but do not want you to suffer undue stress at trying to keep it going out every day either. Thanks a million, and have a GREAT Christmas :) Carrie ------- next post ------- From: Johnn Four I'd prefer 3 days a week. I run a weekly fanzine for games in my spare time. It's really helped to have two volunteer editors. I post content on a wiki, they edit it and move it to an edited wiki, and then I piece together an issue via copy & paste from wiki content and give it a final edit. Maybe a similar process would work for you? Cheers, Johnn Four, Web Content Developer BioWare http://www.bioware.com ------- next post ------- From: Lorelle Smith Please bring back the 5-day schedule! Lorelle Smith ==== CONTINUING ================================== From: Richard Dudley Hey Adam! I did miss the digest, and I'm sure at times it feels thankless. I think it's such a worthwhile newsletter that I switched all my and my clients' domains to PairNIC for their sponsorship. I don't know what they pay to you, but I'm good for several hundred bucks a year to them. And, as long as advertising models continue to evolve, SE algos change, the rising use of RSS, etc, there will always be discussion to be had. As far as archives and technology go, have you thought about a forum model, with a digest recapping significant threads? Search EngineWatch does this with their blogs and forums, and so does Thomas Brunt with his OutFront Webmasters (www.frontpagewebmaster.com). Using a tool like Telligent's Community Server (www.communityserver.org) would give you a great platform. A forum might also help with archiving messages. A forum-based site might be a way to attract other advertisers and more new members. The upcoming version of Community Server has some great features, such as RSS feeds by thread or fourm, e-mail subscriptions, and a tremendous amount of scalability. I can see a couple of arguments against an open forum, too. There are some big names that participate in LEDD who also participate in other forums. They might be reluctant to participate in yet another forum. Also, what if the posts get slow (as they sometimes do). Slow forums are dead forums. Good luck deciding! Rich Dudley ------- next post ------- From: Joy Robert From my point of view, I find the LED Digest to be very informative and I value the comments and articles. What I do find frustrating is when I submit a comment and viewpoint, it gets ignored. Joy Robert <Moderator Comment> I can certainly understand your frustration, Joy. Maybe now would be a good time to go over the basic system I have for selecting posts. First, I always take the time to read every single post submitted to the LED. When I'm not able to publish a specific post, I save it in a filing system on my email client (which has grown to 19 folders stuffed with upwards of 1,500 messages each). That way I can go back and use posts that maybe didn't have the fortune of good timing, or that I overlooked, or that didn't fit the bill in some way. All this sounds terribly subjective, I know. All I can say is I do the best I can. I appreciate your taking the time to provide feedback. The last thing we're going for here is elitism or exclusivity. Some of the best issues of the LED have always occured when new posters have popped out of the woodwork. So post away! (and hey -- you got published this time!) Hope this helps, adam ------- next post ------- From: Richard Graham Hi Adam, As you know I'm a big LED fan so want to see it continue. Recently the whole linking debate has got me skipping posts for the first time, but other than that LED is as good as ever. To make it pay, why not simply set up the archives and current posts as a site and fund it from adsense? I'm sure it would make a nice income. For the future, tips and tricks, those little things we can do to make our sites better and easy to be found are what I appreciate the most! Good luck and thanks for the hard work! Be genki, Richard Graham www.genkienglish.com ------- next post ------- From: Bill Davison It seems LED is stuck on what should, or what should not be done, for better search engine rankings by a host of self appointed SEO experts. Because I'm convinced 95% of their advice is bogus, would it be possible to also cover other subjects? Hasn't this dead horse been beaten long enough? Really now, would this not broaden LED's popularity? I'm sure subscribers would be far more appreciative. I certainly would! Bill Davison bizwebpage.com <Moderator Comment> Point well taken, Bill. I think the reason SEO/M discussions are so prolific on the LED is primarily because of their importance, though. The LED's masthead says, "Effective Online Advertising, Since 1997", and a major component of online advertising (i.e. marketing) is 'search' in 2005. That said, having a broader set of discussions more regularly would certainly appeal to me. I'll let the community speak on this, if it's warranted, but sort of intuitively I notice the circular revolutions inherent in this business. Things tend to cycle and phase according to the whims, interests, focuses (foci?), and practical considerations of the community. I sincerely appreciate your feedback, adam ------- next post ------- From: S. Roberts Hi-- This is my request that the list keep going, and stay under your able guidance. To drop it now would be like the famous quote from the a turn of the century patent officer that there was no need for the office as everything had been invented. We are just now entering our second decade of GUI web, and are discovering a wave of innovations taking that medium beyond the boxy monitor tied by umbilical cords to the eletronic body that grasps, translates and stores that vast digital world. I have been a member of this list since time began, and its quality is a prime consideration as to why it is still around when many others are not. As a university instructor in business management and entrepreneurship, I send my students to this list as an information source for assignments (as I do with Danny Sullivan's SearchEngineWatch, another in the same elite catagory with you --plugging away since us "oldtimers" started messing around with our new internet toy). There always come times when administrative decisions must be considered in the growth of an endeavor, and this list has been through several of these. In management we study organizations, and we study strategy. For an organization, this list exhibits a form just now being studied in depth, called an imbedded network-- where a multilevel entity, organized by strengths of ties, cost-effective reciprocity in informal, but product-related, relationships, and open or closed connection nodes provides a type of interactive support without which sustainable exchange could not be effectively performed. (Uzzi, 1997; Burt, 1997; Coleman, 1988; Adler and Kwon, 2002; Greiner, 1972; Rao, Davis and Ward, 2000, etc) Yes, the list takes time. Just as grading final exams is taking time (three days and counting), so my students (and I) have feedback on the content through which they have been guided in a short 3 months takes time. But my job is not to save up for that mythical yacht, it is to help them shape their minds and hearts so that when they leave my tutilage, they have tools to use for decisionmaking, building businesses, and fulfilling their human potential. It is your priviledge to continue to contribute to the many of us who continue to believe that the web is still touchable for individuals and small businesses, and that others are still out there, friends and fellow innovators, and it is our priviledge to see that familiar address in the inbox and make use of its gems. Recommendations to consider: perhaps a partnership is in order for the list to expand its base of diversify its product output; a paper dictionary resource of advice; perhaps the addition of another publishing medium would be suitable (for example, I recieve Infoworld mag primarily to read Cringley's column, as do several thousand other biz-techs). Anyway, I have taken enough of your time. At the least, let me send you my deepest thanks for an exempliary column, trackrecord, and my hope that the talented readers of the column will help you just as you have allowed us to help each other. thanks! S. Roberts University of Texas at Arlington, Dept of Management ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "The opera isn't over till the fat lady sings." - Dan Cook |
