| LED Digest 2058: Designing for Different Resolutions |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. December 20, 2005 Issue #2058 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Screen Display Sizing ==-- ~ Michael Linehan "...I like to make sure a site is readable on 800 without horizontal..." ~ Brad Waller "I try to keep the maximum page size under 780 pixels..." ~ Claudiu Spulber "I think the solution for this is 'modular' construction..." --== Radio Marketing ==-- ~ Bill Davison "...off-line advertising is a much less expensive and far more effective method..." --== AdSense Supported Sites ==-- ~ Michael Martinez "Google doesn't have its act together on AdSense." ======== CONTINUING =============================== From: Michael Linehan Subject: Display size > Our policy is to design for 1024x768 on sites with > corporate clientele, but to stick with 800x600 if we > believe there will be visitors with older computers. > Does anyone know what the statistics are now > for screen display size? - Paul Bromby, LED 2057 800x600 is not just for older computers. It's also for older eyes. When I visit clients in their offices, I find an astounding number with modern computers running at 800x600 on a 15" or 17" screen. So I like to make sure a site is readable on 800 without horizontal scrolling. Until 800x600 is truly down to trivial levels (if ever), I think this is a good idea. 800 usually gives plenty of room for sentences of a comfortably readable length. Michael Linehan Marketing Alchemy www.marketing-alchemy.com ------- new post - same topic ------- From: Brad Waller Subject: Display size While I have not seen data from a large study in a while, I do have data courtesy Google Analytics for two of our sites. This will vary based on the type of site, but I think that we can safely say that 800x600 is now the smallest you need to worry about with more than 99% of our visitors having 800x600 or larger. Screen Size EPage AdJungle 1024 x 768 52.75% 54.49% 800 x 600 27.56% 24.52% 1280 x 1024 7.71% 10.59% 1152 x 864 2.90% 2.81% 1280 x 800 2.27% 1.85% 1600 x 1200 1.78% 1.74% 1920 x 1200 0.86% ---- 640 x 480 0.81% ---- 1280 x 768 0.54% 1.00% 1280 x 960 ------ 0.57% 1440 x 900 ------ 0.47% 1400 x 1050 0.53% 0.39% Cool stats aside, this does not mean that you should start to design 800 or 1000 pixel wide Web pages. I have found that most pages look better in a portrait format as people like to read from top to bottom, and not scan across a huge expanse of page from side to side. You have to use columns to make the pages readable, and when the page gets really wide, the columns either get too wide or too numerous. Also, just because the monitor is a certain width does not mean that the user keeps their browser at that full width, or even the active window of the browser. With side bars and tabs and toolbars, users do not leave everything for the Web page. A quick glance at my browser (Firefox) shows that it takes up maybe 80% of my available desktop at 1050 pixels wide, but the active window is only 819 pixels. For our own efforts, I try to keep the maximum page size under 780 pixels so that even users with 800 pixel wide monitors have room for scroll bars when they max out their browser screen. Brad Waller Manage and Sell your own site advertising http://adjungle.com waller, adjungle.com ------- new post - same topic ------- From: Claudiu Spulber Subject: Display size Hi Paul, According to w3schools http://snipurl.com/cie [w3schools.com] July 2005 statistics say that: - 640x480 pixels: 0% - 800x600 pixels: 25% - 1024x768 pixels: 55% - higher: 14% Soon we'll have to optimize for higher than 1024 resolution. I think the solution for this is "modular" construction. For http://www.novapdf.com we have it optimized on 1024 but on 800x600 the right column disappears - which still doesn't affect the overall usability of the website. Regards, Claudiu Spulber http://www.backup4all.com// ------- new post - new topic ------- From: Bill Davison Subject: Radio > ... radio is still a very, very powerful medium and even > a small mention can have a huge impact... particularly > if the station happens to also broadcast on the Internet. - Tom Aman, LED 2057 Hoo ha, off-line advertising somehow works? Hmm... for years I've preached to my customers that off-line advertising is a much less expensive and far more effective method of improving a website's cash flow. Will we ever learn the siren song of SEO's, "high search engine rankings guarantees instant riches" is mostly smoke and mirrors! Bill Davison bizwebpage.com -------- new post - new topic ------- From: Michael Martinez Subject: AdSense linking > I leave a site if the content doesn't hold my attention, not > the presence of a few ads. If those ads are thoughtfully > integrated and topically relevant then I will occasionally > click on them. If I was alone, Google wouldn't be > generating billions in income for themselves and their > partner publishers. - Steve Pronger, LED 2057 Google doesn't have its act together on AdSense. There is no (perceived) enforcement of their rules on the AdSense side but the search side definitely delists sites that are clearly autogenerated for the sole purpose of displaying ads. Since no one is making money by setting up stores that only display paid advertising (mixed with free advertising), there is not likely to be much transfer of interest in ads-only content to the Internet. People do like the free classified ad papers where community notices and local sales are announced. And there are plenty of classified ad sites on the Web, so the obvious transfer has already occurred. Craigs List is not deceptive about its business model. I use it and so do millions of other people. But AdSense makes a business site look unprofessional, and presentation is still a very important part of doing business on the Internet. Without any way of measuring the opportunity cost of including ads on a site that supposedly promotes a non-ad business model, it will be impossible to persuade people to stand down. But those of us who are looking for business sites focused on what they do and not on what they can advertise will continue to leave those sites as is our choice. There are still plenty of sites out there that don't run AdSense and Yahoo! Internet Marketing ads. Michael Martinez http://www.michael-martinez.com/ ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. 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