| LED Digest 2059: Pros and Cons of AdSense, also Displays |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. December 21, 2005 Issue #2059 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Screen Display Sizing ==-- ~ James Miller "I am a great believer in laying out pages for how they will be used." ~ Eddie Teo "I personally will make my sites at around 760 - 780 (width) max." ~ R. Neilson "You might want to ask what the staistics are for size of moniter used..." --== Radio Marketing ==-- ~ Lee Roberts "Every advertising medium has its own advantages and disadvantages." --== AdSense Supported Sites ==-- ~ Steve Pronger "How is displaying a contextual ad on your site deceptive?" ~ Kathryn Martyn "...I may stop [AdSense] due to their new 'advertise on this site'..." ==== BILLBOARD =================== --== .org Domains and Search? ==-- ~ Stephen Mareches ======== CONTINUING =============================== From: James Miller Subject: Display size > Our policy is to design for 1024x768 on sites with > corporate clientele, but to stick with 800x600 if we > believe there will be visitors with older computers. > Does anyone know what the statistics are now > for screen display size? - Paul Bromby, LED 2057 I am a great believer in laying out pages for how they will be used. For instance, if the page is solely for display then a well-laid out page of say 800x600 is fine. Note that if you can't get a nice page design on 800x600 it is likely you have put too much on the page. But when it comes to pages that need to be printed, I always design them so that if you hit the Print button in the browser they print neatly. I did this for a mediation company and business from the web site increased dramatically. I believe the reason is that for a lot of products and mediation is one, the decision to use is often taken by a committee, many of whom might be non-Internet users. So the ease of printing means that your site gets preference over your competitors. A related point is that recently I was in a large bank in the City of London. The analysts there have very large screens and were displaying lots of information in browser windows arranged portrait wise. As to the point about eyesight. One of my clients has a large 800x600 screen and has great difficulty with reading it. I took his glasses and they were a very expensive pair of varifocals. I then gave him mine, saying they were expensive computer glasses. He said what an improvement. I then told him they were reading glasses from Boots for a tenner! James Miller Daisy Analysis: www.daisy.co.uk ------- new post - same topic ------- From: Eddie Teo Subject: Display size Adam, Just to let those who have optimized for the 1024 screen know this. I am one of the many out there who has a 1024 screen, but opt to resize my browser windows to show just 800. I did this so that I can open multiple windows (I am sure many programmers does this) and having "smaller" browser windows allows me to easily navigate between each window. I personally will make my sites at around 760 - 780 (width) max., I hate to see right columns off my screen, and only when left with no choice will I maximize a particular browser window. For those who relies on advertisement dollars, think of what would happen if your audience miss out all your right columns, assuming you have them placed on the right columns. Unless you are using Firefox which allows tabbed windows of course, that's another story altogether. :D eddie teo www.online-technology.com ------- new post - same topic ------- From: R. Neilson Subject: Display size While I don't know what the statistics are, I have a bit of advice. For those of us that are getting older and need glasses to read anything the very fine type is difficult to see and unless you have a 17" moniter or larger not very practical. You might want to ask what the staistics are for size of moniter used in additon to size of screen display as this plays an important role in how well others can view the page. R. Neilson H. L. Supply www.hansons.net ------- new post - new topic ------- From: Lee Roberts Subject: Radio > ... radio is still a very, very powerful medium and even > a small mention can have a huge impact... particularly > if the station happens to also broadcast on the Internet. - Tom Aman, LED 2057 Radio is a great way to attract business in the local sectors. It, however, is not a great medium for the national and international sectors. Just because a Web page appears in the first position doesn't guarantee traffic either. I recall one person that posts to the LED stated that he has had the first position for a key phrase for years and that one search has never brought him any traffic. To be frank, tough. If people don't search for your key phrase then it makes no difference if your number one or number 1,000,001 ... you're not going to be found. People that preach that SEO is evil lack the true knowledge of what SEM is about. People that preach that radio and television advertising is wasteful don't understand the mediums. Every advertising medium has its own advantages and disadvantages. Learning the advantages and disadvantages of each can help you develop a strong marketing campaign capable of bring in many great leads and sales. Lee Roberts http://www.applepiecart.com -------- new post - new topic ------- From: Steve Pronger Subject: AdSense > But AdSense makes a business site look > unprofessional, and presentation is still a > very important part of doing business on the > Internet. - Michael Martinez, LED 2058 Try telling that to About.com. But Michael's right about presentation. How you present your AdSense ads effects how your site is perceived and the income you will generate from those ads. Many webmasters simply use the default code. Big mistake. Changing the display format, colours, placement and several other factors can see your clickthrough rate vary from 1% to over 30%. As I said in my last post, AdSense isn't for everyone. But for content sites which perhaps have been unsuccessful in generating income through affiliate programs, or for bloggers, it makes perfect sense. >There is no (perceived) enforcement > of their rules on the AdSense side... Google can and do shutdown accounts where the TOS has not been complied with. Sometimes a warning is given. Sometimes not. Why anyone would risk that happening by not complying is beyond me. > Craigs List is not deceptive about its business > model. I use it and so do millions of other people. Is this to imply that the AdSense business model is deceptive? How is displaying a contextual ad on your site deceptive? > Without any way of measuring the opportunity cost > of including ads on a site that supposedly promotes > a non-ad business model, it will be impossible to > persuade people to stand down. I don't see the difficulty here. I expect that most webmasters who add AdSense to their site will see a drop in their income generated by other means. Stands to reason. A click on an AdSense ad is a click off the site. The question is whether the AdSense income more than replaces the lost income. In my case, it did. Quite measurable really. I'm by no means an AdSense big-timer, but it works for me. The cashier's face at my local bank lights up when I hand her the cheque - "Google!". But for the guys who are earning $600 and more per day I wish you luck in your endeavor to persuade them to "stand down" because you'd rather not see the ads on their site. Steve Pronger http://www.stevepronger.com -------- new post - same topic ------- From: Kathryn Martyn Subject: AdSense I'm using AdSense but I may stop due to their new "advertise on this site" message contained at the bottom of their ads. I don't appreciate the implication that someone could advertise on my site because outside of AdSense, I'm not selling ad space and it is misleading, if not outright deceitful. If you wanted to advertise on my site, perhaps a related product or service that would compliment my weight loss program, and then you clicked that text, you wouldn't find anything about advertising on my site, but instead would find yourself at Google's AdSense page. I may discontinue the AdSense on my weight loss site anyway because the ads are generally for services and products I do not promote, and in fact, often use as examples of worthless weight loss products and gimicks. I recently received a message telling me a page on my site about what I consider a worthless weight loss product was displaying ads for that very same product! Now, that's dumb. Sure, I can go in and enter that site's url, but it's sold as an affiliate product so there are hundreds of different ads for that same useless product. You can't win that war. Kathryn Martyn, M.NLP Ending Emotional Eating, One Bite at a Time http://www.onemorebite-weightloss.com ==== BILLBOARD =================================== From: Stephen Mareches Subject: Search Engine Rankings for a .ORG domain OK, here's one that has me stumped. We completed the initial website for www.daytongreenways.org a bit over a year ago. Web site stats indicate that MSN, Google and Yahoo robots have visited the site numerous times for months, run across a fair amount of content, yet when searching for the site's domain name at these search engines the result is the same: no information found for that site. Someone told me recently that search engines don't try to index .org sites, but I do see them showing up in the search results. Any ideas? Stephen Mareches, Web Consultant Sophia Solutions www.sophiasolutions.net ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- [thanks to James Miller for today's quote!] "Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves." - Albert Einstein |
