| LED Digest 2060: How Google Collects & Ranks Results |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. December 22, 2005 Issue #2060 .............................................. .....IN THIS DIGEST..... ======= NEW ===================== --== How Google Collects & Ranks Results ==-- ~ Lars Ekdahl "...there is an interesting article by Matt Cutts..." ==== CONTINUING ================= --== Screen Display Sizing ==-- ~ Scott Marino "Do what the big boys do..." ~ John Smart "I think that 800 x 600 is definitely the safest path to follow..." ~ Martha Retallick "...I have been a strong advocate of 'liquid' sites." --== AdSense Supported Sites ==-- ~ Renee Kennedy "They are now offering a feature where you can create site-targeted campaigns." ~ Michael Martinez "...many sites that carry AdSense do deceive visitors." ==== BILLBOARD =================== --== .org Domains and Search? ==-- ~ Lee Roberts ~ Bob Gladstein ========== NEW =================================== From: Lars Ekdahl Subject: How does Google collect and rank results? In a Google's newsletter for Librarians there is an interesting article by Matt Cutts, who in a simple way, explains how Google performs when it ranks its search results: http://snipurl.com/kxcr [google.com] Lars Ekdahl http://www.ekdahl.org/ ======== CONTINUING =============================== From: Scott Marino Subject: Display size > Does anyone know what the statistics are now > for screen display size? - Paul Bromby, LED 2057 Do what the big boys do... Right before my last redesign, I surveyed 20 of the top retail sites to see what they were doing. As billion dollar companies with lots of $$ to research these things, I follow their lead. Here is what I found (about 6 months ago): L.L.Bean 764 Eddie Bauer 762 Amazon 100% Buy 100% Overstock 760 B & N 766 EBAY 760 Walmart 720 Blockbuster 743 Target 729 Best Buy 760 Victoria Secret 733 IKEA 750 Staples 760 / 100% Zappos 738 Old Navy 750 American Eagle 700 Abercrombie 765 Banana Republic 750 J. Crew 755 Seems that the 750-760 range is most common. All you have to do is "view source" in your browser to see what they have. Many interesting things can be learned by seeing what others are doing. Regards, Scott Marino www.webundies.com ------- new post - same topic ------- From: John Smart Subject: Display size Screen size isn't the only issue. With large screens being so much cheaper, many of us now do have very large screens. Keeping those LCD's in native resolution locks them in to higher resolutions. But I don't ever have windows set to full screen. Knowing that I am on 1280x1024 will not help when I am only allowing my browser to use 60% of that screen. With that in mind, I think that 800 x 600 is definitely the safest path to follow, and will be for a long time to come. John Smart, Technical Director InternetDesign.com - A Human Touch in a Digital World ------- new post - same topic ------- From: Martha Retallick Subject: Display size Since my studio switched to Web Standards-based design (using CSS and XHTML), I have been a strong advocate of "liquid" sites. What this means is that the website fills the browser window, regardless of the monitor size. That being said, I'm finding that the clientele seems to be most interested in how their sites look at 1024 x 768 in MSIE on a Windows computer. We test all of our sites at 800 x 600, 1024 x 768, and 1280 x 1024, using MSIE, Mozilla Firefox, Safari, and at least one brand of PDA. We've also tested sites on Internet-enabled cell phones, and here's an observation: Although these devices do a dandy job of sending and receiving text messages and e-mails, they are slow-w-w-w when it comes to viewing websites. I expect that in the future, the Web will look a lot snappier over a cell phone. As for printing out pages, we design all pages to be printer-friendly as the default. Which means that visitors no longer have to go hunting to find that little "printer-friendly" icon. Martha Retallick Western Sky Communications Web & Graphic Design http://www.westernskycommunications.com -------- new post - new topic ------- From: Renee Kennedy Subject: AdSense > I'm using AdSense but I may stop due to their new > "advertise on this site" message contained at the > bottom of their ads. I don't appreciate the implication > ... and it is misleading, if not outright deceitful. - Kathryn Martyn, LED 2059 Actually, I think this is a genius move on the part of Google. They are now offering a feature where you can create site-targeted campaigns. This means that you can create a campaign not by keywords, but by the site most relevant to your campaign. In the ad delivery world, this was a strategic move. I don't feel it's deceitful, it's pretty straightforward. As the advertiser, you get to choose the sites where your ads will go. Google is just the delivery mechanism (ad server). In an online ad campaign where you need to track impressions, click-throughs, etc, you really need to have an ad server. Think of it as an automated way to get more people advertising on your web site. You're not deceiving anyone, because your ad server is Google, if people want to advertise on your site, they have to go through Google anyway. That's the way that it should be, you should only have one ad server service for a site, this way you also avoid conflicting ads or repetitive ads on the same page. Renee Kennedy Add your healthcare website today, it's free. http://www.e-healthlinks.com -------- new post - same topic ------- From: Michael Martinez Subject: AdSense > But AdSense makes a business site look > unprofessional, and presentation is still a > very important part of doing business on the > Internet. - Michael Martinez, LED 2058 > Try telling that to About.com. - Steve Pronger, LED 2059 About.com has one of the most annoying and unattractive sites on the Web. Many people have complained about them for years. Besides which, they don't sell stuffed toys, cars, or pencils. So, what's your point? > Craigs List is not deceptive about its business > model. I use it and so do millions of other people. - Michael Martinez, LED 2058 > Is this to imply that the AdSense business model > is deceptive? How is displaying a contextual ad > on your site deceptive? - Steve Pronger, LED 2059 Craigs List is a Web site. AdSense is a service. AdSense doesn't deceive the visitor, but many sites that carry AdSense (or rival advertising programs) do deceive visitors. Michael Martinez http://www.michael-martinez.com/ ==== BILLBOARD =================================== From: Lee Roberts Subject: org domains > Web site stats indicate that MSN, Google and Yahoo > robots have visited daytongreenways.org numerous > times... yet when searching for the site's domain name > the result is the same: no information found for that site. > Someone told me recently that search engines > don't try to index .org sites... Any ideas? - Stephen Mareches, LED 2059 Initial indications point out there are no links to the site. Perhaps you should link to it from your Web site. Additionally, remove the Expires and Revisit Meta tags. The days when those tags helped are long gone. BTW, your CSS seems to only work in Internet Explorer. With Firefox 1.0.7 the nice design you have doesn't work. In order to fix this, remove the comments above the Body element. Then you have a few tweaks you need to make in the CSS. For example, your A element starts with a left parenthesis ( instead of a left curly bracket. Then several instances of PADDING-TOP: 0px exist without a closing semi-colon. Internet Explorer is a little more forgiving than a more standards compliant browser like Firefox. Getting these things fixed will help you in getting your site indexed. Lee Roberts http://www.applepiecart.com ------- new post - same topic ------- From: Bob Gladstein Subject: org domains Hi Stephen, MSN is reporting 155 indexed pages for the site. See http://search.msn.com/results.aspx?q=site%3Adaytongreenways.org. However, neither Google nor Yahoo has any indexed pages, and none of the three reports any backlinks for the site. I'd recommend getting some links pointing to the site. Just a handful ought to be enough to get the SEs to index the site and keep it indexed. Bob Gladstein Raise My Rank Services ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Love takes off masks that we fear we cannot live without and know we cannot live within." - James Baldwin |
