| LED Digest 2062: eBay for Marketing, also Pepperjam? |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest post, led-digest.com http://www.led-digest.com .............................................. December 27, 2005 Issue #2062 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Pepperjam Search? ==-- ~ Rob Hegemann "What I am looking for is anyone with experience dealing with...Pepperjam." --== Marketing and Selling with eBay ==-- ~ Rebecca Neilson "Have any others tried this and what success have they found?" ==== CONTINUING ================= --== AdSense Supported Sites ==-- ~ Steve Pronger "...it's always possible you'll get an ad that you'd rather not be there." ~ Chris Nielsen "We do not fear any competitor, so why block their ads?" --== Screen Display Sizing ==-- ~ Malcolm Bailey "Marketing agencies are lazy..." ~ Dave Starr "A very high percentage of desktops are still set at 800x600 in the business world..." ~ Kathryn Martyn "It's the older eyes, not the older computers." ~ Tom Anson "What do you do about font-size adjustments?" ~ M. Shabeer "...a good designer always keeps his target audience in mind. Always." ==== BILLBOARD =================== --== .org Domains and Search? ==-- ~ Chris Nielsen ========== NEW =================================== From: Rob Hegemann Subject: Pepperjam Search Fellow LED'ers: I am with a very small company, and we are about to launch our product into the SEM realm. We are considering using www.pepperjamsearch.com because supposedly, in addition to search, Pepperjam is the largest and most-respected Affiliate Marketing Management http://www.pepperjammanagement.com company in the world. (I know, everyone claims they are the leader). Beware of the annoying audio upon visiting the site. It goes away after about 10 seconds. I really don't want to be pitched on any LEDer's own SEM solutions. What I am looking for is anyone with experience dealing with, heard about, or have used the services of Pepperjam. Thanks! Rob Hegemann www.hydrabrush.com ------- new post - new topic -------- From: Rebecca Neilson Subject: eBay Sales Aiding in Website Sales I don't know how many of you with websites that sell products have considered using ebay with your main website. I have had a traditional web site for about 11-12 years now in addition to my brick and morter store. I am always looking for new ways to enhance my business. At the prodding of friends that were computer challenged, I started selling for them on ebay and then adding my own products up for auction about 2 1/2 years ago. I finally took the big leap and opened and ebay store early last year. I am now finding that when I do searches on google or yahoo for my products they are usually coming up in the top 5 or top10 as being on my ebay store or at live auction on ebay. Where my regular website may be only in the top 20 or top 10. Have any others tried this and what success have they found? I am getting ready to add a link from my home web page to my ebay storefront to see how much traffic it genereates. I have also found that when I refer all my ebay customers to my regular website with their shipments it has helped to increase my website sales. I think my ebay feedback may help to build confidence in buyers. I am currently at a feedback score of 600 with a postive rating of 99.8%. I would be interested in finding out how many LED'ers have tried this dual marketing technique and if they have been very successful. Rebecca Neilson H. L. Supply www.hansons.net ======== CONTINUING =============================== From: Steve Pronger Subject: AdSense > I'm using AdSense but I may stop due to their new "advertise > on this site" message contained at the bottom of their ads. - Kathryn Martyn, LED 2059 Kathryn, this feature is optional and can be turned off in your account settings. I turned it off because if you run AdSense on multiple sites you will get the same landing page. Even though you can customise the heading on that page you will still get the same message for each site. But this is a new feature and it's possible Google will add the ability to display a different message for each site in the future. Good point about displaying ads for products you specifically don't endorse though. It's controllable to some extent, but it's always possible you'll get an ad that you'd rather not be there. I guess it's something you have to accept when you run AdSense. BTW, just going back to Michael's comment on AdSense making a site look unprofessional. Take a look at this site: http://www.hooverwebdesign.com/ Until recently I shared page 1 on Google for "website designer" with this site. Then Jagger came along. But that's another story. The point is, have a look at the neat way they have integrated AdSense into their site. Unprofessional? There's a lesson there for any AdSense publisher. Here I am telling LEDers to visit a competitor's site. Must be Christmas :-) Cheers Steve Pronger http://www.stevepronger.com -------- new post - same topic ------- From: Chris Nielsen Subject: AdSense AdSense is great and I just want to comment on two things: Competitor or "scam ads" - We considered this and decided it was not a problem. We do not fear any competitor, so why block their ads? If someone decides not to use us, I'd rather make a little money by sending them to a competitor than get nothing as we have in the past. If someone really thinks that a service that will "Submit your site to 1 trillion search engines for $9.95" is something to consider, then I have no problem collecting a little money from that choice. Selling your own advertising - This may indeed generate more revenue than running AdSense, but it's not going to be as drop-dead simple as AdSense. Open an account, select the code for the ads you want on your site, and upload the pages. I won't say it's perfect, but I will say that it's very, very good. You don't need to spend any time once the ads are in place, and you don't need to share your revenue with anyone else. Thank you, Chris Nielsen www.best-free-search-engine-list.com -------- new post - new topic ------- From: Malcolm Bailey Subject: Display size > Do what the big boys do... As billion dollar > companies with lots of $$ to research these things... - Scott Marino, LED 2060 Having worked for agencies on two of the big names Scott mentions, don't beleive they all run at those resolutions because of vast amounts spent on research. Marketing agencies are lazy - most of those sites are the size they are for the same reason Scott is suggesting. Simply because "thats what others do." Convention is a more reliable indicator of 'what others do' than 'what is right'. Cheers, Mal Bailey http://www.aethon.co.uk/ ------- new post - same topic ------- From: Dave Starr Subject: Display size Designers would be well-advised to listen to Tom's thoughts [Tom Aman, issue 2061]. In my 'regular' job I sell a commercial software product and visit corporate customers to install and train on the application. A very high percentage of desktops are still set at 800x600 in the business world, even though the machines and video cards are typically modern and capable of much higher resolutions. It's foolish, in my view, to design a commercially viable page to any higher resolution. Most 'internet enthusiasts' surf at much higher resolutions, but unless you are marketing only to the Internet community you may well miss the mark. Best regards David W. Starr, Customer Solutions SatViz Incorporated http://www.satviz.com ------- new post - same topic ------- From: Kathryn Martyn Subject: Display size > For those of us that are getting older > and need glasses to read anything > the very fine type is difficult to see... - R. Neilson, LED 2059 I agree. It's the older eyes, not the older computers. In the majority of offices, you'll see 800 X 600. I've brought in beautiful new monitors only to have the display look horrible because the users refuse to use the monitor's native resolution. I still tend to design using width under 750. Graphic professionals are about the only true exception to this rule as they most like all have higher resolution. If you want to get an opinion, don't ask online, ask those around you at work or at home. The online community is a different animal, IMO. Kathryn Martyn, M.NLP Ending Emotional Eating, One Bite at a Time http://www.onemorebite-weightloss.com ------- new post - same topic ------- From: Tom Anson Subject: Display size I think the stats on browser resolution setting is interesting. I've wondered about how things stand today -- since addressing this subject a couple of years ago. However, are you LEDers suggesting a fixed-width web page? I've seen the term "optimized for" applied to this discussion. Does that mean you're talking about a variable-width page that is designed to look best at a certain pixel width? And, speaking of optimization for width: What do you do about font-size adjustments? Tom Anson Anson Digital Concerns ------- new post - same topic ------- From: M. Shabeer Subject: Display Size > ... why do you assume 1024 for corporate clientele > and 800 for others? - Tom Aman, LED 2061 Based on the demographic data, corporate professionals do tend to use 1024 * 768. Most of them also use laptops ... 800 * 600 for the rest of the world because thats what the MAJORITY use. Like you pointed, we designers might not be able to please everyone. And a good designer doesn't. We only focus on the target audience. The data on the target audience - found from server logs, case studies and experience. > ... what about those who have their task bar at > the side of the screen instead of along the bottom. What about those on the left, right and top? :) More seriously, there are ways to know the exact browser window size of the user. I can't speak for the others, but based on the data I have, people who resize their windows are a very small majority. > Also what about heights? We don't care about the height (unless it's some kind of tricky design that might break) simply because people don't mind scrolling up or down. Sidewise scrolling is what people hate the most. That's why width becomes so important. > My wife is a case in point. She has a 1024 wide screen but > seldom runs her browser full screen ... If she hits a site that > requires side scrolling, she just leaves without looking ... So how do you want us designers to handle this? No I'm not being sarcastic. Seriously. Say I re-design a site where the server logs show me that 63% of the target audience use 1024 * 768, another 20% use 800 * 600 and the rest have some other resolution? It is very, very difficult to create a design that can accomodate content within every possible width. So the best a designer can do is to try and ensure that the design doesn't break or messes up for the majority. > And Stop Assuming That Everyone > Runs Their Browsers Maxed ... The irony is, you are making the same assumption - just because you resize the browser window to a certain size doesn't mean that everyone too does the same. Trust me, a good designer always keeps his / her target audience in mind. Always. Bill Cosby said it best - "I don't know the key to success, but the key to failure is trying to please everybody." M. Shabeer ==== BILLBOARD =================================== From: Chris Nielsen Subject: org domains > Now for some reason it's suddenly showing up at MSN > at the top of the rankings for "dayton greenways". How odd. > It wasn't there the day I sent the post, honest!' - Stephen Mareches, LED 2061 Predicting ranking and traffic is about the same as predicting the weather. There are so many factors that we know and don't know that it's hard to be sure what's going to happen. In this case, I am sure that any positive results you see are a direct result from our listing your site on the home page of our PR 5 directory. I mean, what else could it be...? :-) Thank you, Chris Nielsen http://www.consultant-directory.com/ ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2005 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "A journey of a thousand miles begins with a single step." - Confucius |
