| LED Digest 1733: Welcome to the Global Village |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................. January 21, 2003 Issue #1733 ................................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Web Ad Trademark Laws ==-- ~ John Barendrecht "Also, you don't have to live in the US to get a US trademark." --== Ad Blocking Software ==-- ~ Lee Roberts "Let's all be smart and thwart their abilities to use any form of JavaScript pop-ups." ~ Mark Roberts "...this does seem to be the wave of the future..." ~ Tom Anson "...the internet is built largely on the distribution of free information." --== Gaggle Chasing Google ==-- ~ Bill Davison "Paid submission, pay for click, ad nauseum are simply get rich quick schemes..." ==== BILLBOARD =================== --== Third-party Fulfillment Services ==-- ~ Scott Marino --== Insurance for Online Merchants? ==-- ~ Bill Seaton ===== CONTINUING ================================= From: John Barendrecht Subject: Trademark ads > ... a US company can sue another US company over a website, > but if the sued company re-locates its server to Mexico, what then? - Roy Williams, LED 1732 I am not a lawyer, but I checked this with my lawyers, the IRS and Revenue Canada. Where your server is located is not important. If your office and where you control / manage / upload the server from, is in Canada, your business is in Canada, even if your server is in the US. I imagine, it would be same thing for US businesses with servers in Mexico. To avoid a US trademark dispute, you would probably have to move your office to Mexico. However, since the search engines (in question) are in the US, you would still have a problem -- they have to abide by US laws. Also, you don't have to live in the US to get a US trademark. Similarly, the Euro-Brit who suggested the US ruling of Playboy doesn't affect him, may be wrong. If Playboy registered the tradmark in the EU, it's trademark laws may be similar to US laws. It affects him to the extent that he can't buy trade-mark ads on US PPC search engines, even if he doesn't live in the US. Welcome to the global village. Best regards, John Barendrecht http://www.centralhome.com ------- new post - new topic ------- From: Lee Roberts Subject: Ad blockers > Corey Rudl was touting a new product... which uses > Javascript to create the same effect of popup ads > without triggering the pop-up blockers. - Greg Watson, LED 1731 Let's all be smart and thwart their abilities to use any form of JavaScript pop-ups. JavaScript can simply be turned off. We don't need the JavaScript mouseovers or the other eye-candy JavaScript offers. If we demand that MS implement better support for CSS or use better browsers we can enjoy the web much more. CSS offers hover effects that can operate just as well, if not better, than JavaScript. CSS can do so much more than it could previously. We just need better browsers. If people want to validate forms they can easily do it with server-side languages like PHP and ASP. Sun might get mad, but we don't need Java with all the problems it creates for the various browsers. Sincerely, Lee Roberts Apple Pie Shopping Cart http://www.applepiecart.com ------- new post - same topic ------- From: Mark Roberts Subject: Ad blockers > Corey Rudl was touting a new product... which uses > Javascript to create the same effect of popup ads > without triggering the pop-up blockers. - Greg Watson, LED 1731 Of course the only "problem" (problem for the pop-up supports) with that is the "window" goes away as soon as to navigate away from the page, instead of lingering on in the background. Which I think must be the purpose for those who are sending the popups in the first place. Google already has a pop-up blocker that you can download free. The only problem that I have seen so far is that a lot of sites are using pop-ups for legimate (??) reasons (i.e. subscribing info... not ads) and if you have this blocking turned on... you don't see these. Also, some sites pop up requested information. If I have add blocker on, I don't see it. I thought some of the sites were malfunctioning until I realized what was going on. You can adjust the setting to block pop-ups on a site by site basis... but the default is blocked I think. Anyway, this does seem to be the wave of the future and I wouldn't be a bit surprised to see it in browser releases in the future. Mark Roberts Roberts Computing Systems http://www.robertscomputing.com ------- new post - same topic ------- From: Tom Anson Subject: Ad blockers > ... I still don't think you understand the primary concept here. > I put time and effort into developing content for my website... > It's your choice to click on an ad or not, but my choice whether > or not you see them. - Marty Milette Hi Marty, I understand your frustration here; but no: I did NOT misunderstand the primary concept here. Let me tell you this: I have a few websites out there which contain a LOT of content. I understand the time and expense of having it there, and would like to see a return on my investment. It's my business, and I have as much need to eat as the next guy. However, I know that the greatest percentage of people who are visiting my site will never be my customers. I'm effectively putting money into someone else's pocket much of the time. I accept that as part of my business, and will gladly continue. That said, I still see major problems in your viewpoint. There is absolutely NO comparison between my using technology to block your ads on my browser and what the Chinese government is doing. If you can't see this, you are hopelessly out of touch with reality. Norton is not censoring anything. Their sofware is simply giving me a means to filter out the spam. And while it's true that I have no idea what's being blocked, it's still my choice to have it blocked. If it's censorship in any way, it's SELF-censorship. What I choose -- and I emphasize CHOOSE -- to do in my browser has no effect on the browser of anyone else. You can still build your pages with CJ ads; others can still view your ads. If I was the only person with ad blocking, on one but me would be affected by this. If everyone is blocking your ads -- by CHOICE -- then the problem isn't Symantec or me; it's your business model. If the price you place on seeing your content is also seeing your ads, you need to find another pricing scheme. If your content is so precious that it must come with a price, ask me for a subscription. Tell me what kind of information you have to offer that is so valuable -- sell me on it -- and see what I'd do. I'm not out for a free ride. I do not pirate pay TV, and do not pirate CDs or MP3. That's stealing. But the internet is built largely on the distribution of free information. Yeah, you can set up websites to be by subscription; but if I find your site in the search engines and decide I want to see what you have to say, unless you tell me it will cost so-and-so much USD, I expect it to come with no strings attached. My only constraint is not to steal the content. Another important point on the internet is relevance. If your ads are so relevant that I need to see them, work them into your copy. Point to the links within your body text. But don't overburden me with junk that has no relevance to your content. The point is: Norton couldn't sell a product unless there was a demand for it. A significant demand. A lot of people would rather not be bothered with ads that have little or nothing to do with their reasons for coming to any web page. Let's face it (you MUST face it sometime): these ads are spam. There was a time when it was your choice whether or not I saw your ads. You put them up, and there was nothing I could do about them. But times change, technology evolves to meet perceived needs. Viewing your ads has now become my choice. Symantec simply enabled me to exercise that choice. And Symantec is not censoring websites. They are not censoring anything. They are simply taking advantage of the annoyance that people feel with being bombarded with spammy ads on websites. If they are blocking just CJ images and links for now, it's because CJ images and links are the most annoying. Tom Anson ------- new post - new topic ------- From: Bill Davison Subject: Google gaggle David Yancey (viviante.com) is again, right on target. "Paid submission, pay for click, ad nauseum" are simply get rich quick schemes to drive the small businessman off the internet by failed "dot-comers" whose greed is appalling. Bill Davison bizwebpage.com ==== BILLBOARD ==================================== From: Scott Marino Subject: Fulfillment > Can anyone refer a reputable fulfillment house? > ... what would an acceptable price range be...? - Peter Warnock, LED 1732 A lot depends on what you are shipping. Pens are smaller and easier to store and ship than bicycles. 3rd party fulfillment is based on the number of SKU's, the amount of space to store them, the number of orders, anticipated returns and other factors. For small items $1.00 to $1.50 for a 1 item order, and $0.25 to $0.50 per additional item on the order is around average. This does not include the postage / UPS costs or shipping supplies. For large items, the price would certainly go up as the warehouse space required to store them is greater. There are usually required minimums and a set contract period. Scott Marino ------- new post - new topic ------- From: Bill Seaton Subject: Merchant Insurance Hi, Does anyone have any thoughts on insurance for an online store that sells consumer products (gift items, toys, athletic equipment, DVDs, CDs, other general merchandise - NOT guns, weapons or other items like that)? Store limited to U.S. sales for now. Wondering about liability, credit card fraud and any other matters which would require insurance. I'm looking for advice / pitfalls / things to watch for as well as companies that sell such insurance. Thanks! Bill Seaton whseaton [AT] aol [DOT] com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2003 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "It's kind of fun to do the impossible." - Walt Disney |
