| Promoting Newsletters and Getting Subscribers |
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 published in LED Digest 2262: Domain Drop Catchers & List Promo Tips From: Piotr Michalak Subject: Newsletter promo > I'm working on a newsletter that already has over > 100k subscribers, but the client would like to see > it go up by at least 20%... I'm trying to think of online > methods to increase the subscriber base. - Dan Jeffers, LED Digest 2260 The most obvious one is creating a valuable free report. I don't know what type of business your client is in, but for most businesses: You can create a report on a topic that his clients would be interested in. Then insert links and recommendations in the report to subscribe to the newsletter. And a call to action that states: "Send this to your friend, so he or she can gain from this knowledge." The report should be given at the conferences, not flyers. And, the report should be sent to the list, so they would act on it and send it to their friends. Second thing to do is to write a press release about the free report and send it to media closest to the topic. Pass some of the information in the press release, so that the media can publish something valuable too. State in the press release, that the rest of the information can be found at a website -- which would be of course your clients website where people can sign to the newsletter. Done well on the operation level, this strategy should work. There are also other ways, but I hope that's enough for the start! Wish you luck, Piotr R. Michalak www.ententa.com From: Dejan Bizinger Subject: Newsletter promo Since you already have a significant base in your email newsletter it won't be hard to negotiate ad swap deals with other publishers of high-profiled email newsletters. I don't know if your client also has and regularly updates his web site. If that is the case, promoting subscription boxes on every page of his web site can increase subscription to his email newsletter. Also, he can offer incentives and special coupons only to email newsletter subscribers and this technique not only increases the number of new subscribers, it also makes them more loyal. Maybe you already use this technique, but do you ask in email newsletters your readers to forward the newsletter to their friends and colleagues? You can also make a subscription box on web site where people will be able to enter the referer and each month you can reward your top referes either with free ad in your email newsletter or with some payment. Good technique can be participating in web forums, email discussion list, writing relevant articles and get new subscribers with your resource box. At the end, you can consider using AdWords / AdSense for getting more subscribers. Hope this helps. Best regards, Dejan Bizinger http://www.emarketingblog.com From: Donald Nelson Subject: Newsletter promo Dear All, The discussion in LED Digest 2261 about promoting a newsletter was a good read. I have two sites that use two different methods. One site has a sign up box and a short description of the newsletter. The other site has an autoresponder course that offers a lite form of the ebook that is sold on that site. The autoresponder course has outperformed the simple sign up box by a landslide. So, when I get time I will write some more autoresponder courses, because they really are attractive. Donald Nelson www.a1-optimization.com Comments (0)
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