| LED Digest 1737: Power and Search Rankings |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ January 28, 2004 Issue #1737 ................................................ .....IN THIS DIGEST..... ==== CONTINUING ================= --== Ad Blocking Software ==-- ~ Tom Aman "I have also written advertisers if I find they have a particularly annoying commercial." ~ Robert McRackan "JavaScript is actually unrelated to Sun's Java." ~ Janet Attard ~ Dan Jeffers "...good advertisers will have to work harder to earn the consumers moment of attention." --== Web Ad Trademark Laws ==-- ~ Simon McArdle "Can you please point me to the source of the word xerox being a common term..." ~ Ian Dickson "...how much power does a trademark holder have to control the results of search engines." ==== BILLBOARD =================== --== Local Sites, Local Hosting? ==-- ~ Ian Dickson ~ Richard Stubbings ===== CONTINUING ================================= From: Tom Aman Subject: Ad blockers > Are we all so arrogant as to try to force someone to > stop advertising their business. I wonder how many > of you out there... tear out the ads in the magazine > you just picked up. - Tony Kitching, LED 1736 Well, as a matter of fact, when I get a new magazine, the first thing I do is go through and tear out any mail in cards that are bound in the magazine, all of the loose "blow-in" cards, and very often any ad pages that are printed on card stock, extra thick paper or involve a folded in page; also anything else that may make it difficult to easily leaf through the magazine - these things tend to be annoying so I get rid of them ASAP. I call it "deboning the magazing" and I know of several other people who do the same thing. Is that not about the equivalent of blocking popups because they are annoying? As for stations that tend to run too many commercials, yes I have written and complained, not about the commercials as such, but about them running too many at once. I have also written advertisers if I find they have a particularly annoying commercial. The other approach to dealing with these is to just tape the show or movie, then view it via my VCR where I can skip over the commercials. I know we need the commercials to support the programming, but if a station seems to run too many, I at least have ways to deal with it. Is ad blocking really any different. > Ironically, technology has found a way around the pop-up > blockers. It seems that "where's there a will, there's a way" > is all too true when it comes to the Internet: - Ronni Rhodes, LED 1736 And you can be sure that a means of preventing or blocking these Popstitial ads will follow shortly if they are perceived as being much of a problem or annoyance - seems to me that this is just a "make work" project for some programmers once they understand how these ads are served. Then the head line will read "New Technology Blocks the New Technology that Blocks Pop-Up Blocking" Tom Aman http://www.cyberspyder.com ------- new post - same topic ------- From: Robert McRackan Subject: Ad blockers > JavaScript can simply be turned off. Sun might get mad, > but we don't need Java with all the problems it creates > for the various browsers. - Lee Roberts, LED 1733 Very good points made. On a technical note, however, I need to clear up a common misconception: JavaScript is actually unrelated to Sun's Java. JavaScript is a client-side script based language. Sun's language "Java" is traditionally a compiled language used most commonly to make applets. Other uses of it include server-side scripting for Java Server Pages (JSP). Sun's/Java's comparable version of client-side scripting is called Rhino ( http://www.mozilla.org/rhino/ ). Robert McRackan, Senior Technical Engineer www.Websourced.com ------- new post - same topic ------- From: Janet Attard Subject: Ad blockers > If your ads are so relevant that I need to see them, work > them into your copy. Point to the links within your body text. - Tom Anson LED 1733 I think anyone who has ever worked as a journalist would have a bit of problem with that practice. Janet Attard http://www.businessknowhow.com/newsletter/subscribe.htm ------- new post - same topic ------- From: Dan Jeffers Subject: Ad blockers People keep comparing pop-ups to magazine and television ads, analogizing that it would be somehow wrong to destroy a magazine to get rid of the ads. In fact, most people now watch television with remote in hand, and many tape shows and fast-forward through the ads. Competing for a moment of my attention is tough, and forcing your way in (using a pop-up, or shouting) is going to cause a bad reaction. Good advertising, on TV and elsewhere understands this, and attempts to offer me an ad I will give my time up to watch. Pop-ups have been voted down by a pretty large market segment, so good advertisers will have to work harder to earn the consumers moment of attention. Dan Jeffers www.stratecomm.com ------- new post - new topic ------- From: Simon McArdle Subject: Trademark ads In Response to Michael Martinez: Can you please point me to the source of the word xerox being a common term prior to the company Xerox or it's products. Cheery-O and Cheerios are two completely different words. Cheerios may well be derived from the term but the words are not the same. What is a Thunderbird apart from a Ford car. Is a Thunderbird actually a bird too? Can you point me to the source of the word Middle-Earth that is derived from Middle English. Being English myself I would like to read your source. Regards, Simon McArdle http://thelogocompany.net ------- new post - same topic ------- From: Ian Dickson Subject: Trademark ads Xerox is an invented word. In the UK it is my understanding that if you create a word and it becomes common parlance you lose control of it. I think this happened to Hoover, and we see adverts saying don't talk about Rollerblading, talk about Inline Skating, and why Portacabins lawyers recently wrote to Private Eye complaining that they shouldn't refer to all Terrapins as Portacabins - even though everyone does:-). (Is Terrapin a brand? What is the generic for such buildings?) But the context was that of how much power does a trademark holder have to control the results of search engines. Given that trademarks and names are context dependent, the answer must be none. Of course companies are free to use search engines to find commercial infringers using the term to mislead searchers, and a few such court cases would deal with much cheekiness. Playboy and Playmate. Common words, but if used by a competitor to attract traffic, take action against the competitor, not the search engine. But wither the many results returned by "Ford Mustangs Suck"? (Try it on Google). Ian Dickson www.commkit.com ==== BILLBOARD ==================================== From: Ian Dickson Subject: Local hosting > A web site designer recently told a client of mine that > because his business is based in Australia (and he > only wants hits from Australia) he should host his site > in Australia - as he will do better on the Australian search > engines. - Sascha Hewitt, LED 1735 It's a matter of bandwidth and response times. I recently had a conversation with a South African who was telling me that a lot of US based ASP type sites were virtually unusable from South Africa because the international connections linking SA to the rest of the world are overloaded. Norway also seems to have lightweight links. Given the geographical location of Australia, and the local nature of the site, it might well make sense, if only precautionary. Ian Dickson www.commkit.com ------- new post - same topic ------- From: Richard Stubbings Subject: Local hosting Having a local domain name may well be better for search engines and improve local - Australia search results. I do not believe that the actual host location would affect search results. Having said that it is a good idea to host locally. Locally to your customers means that they do not have too many hops to make to get to your server, thus get better response. Locally to you means that your hosting company works the same hours (ish) as you. Richard Stubbings Kulture Shock http://www.kultureshock.co.uk ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. 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