| LED Digest 1746: Keyword Meta Tags |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ February 11, 2004 Issue #1746 ................................................ .....IN THIS DIGEST..... ======= NEW ===================== --== Keywords in Meta Tags ==-- ~ Jack Yan "So in 2004, what is the accepted wisdom amongst LEDers with keywords?" ==== CONTINUING ================= --== Spammer Using our Domain, Help! ==-- ~ Tom Aman "...take some time to make use of spamcop.com..." --== Losing Filtered Email ==-- ~ Michael Coley "I ran into a similar situation on an individual level." --== Email Address Verification ==-- ~ Dave Roberts "...they told me that this was the primary source of leads for their whole sales force!" ~ Steve Pronger "...people who provide false information on a form rarely go on to become customers." ==== BILLBOARD =================== --== Survey: Difficulties of Teaching & Learning SEO ==-- ~ Caroline Ladage --== Bayesian & Other Filtering Solutions ==-- ~ Becky Neilson ======= NEW ====================================== From: Jack Yan Subject: New Topic - Search Engine Keywords in Meta Tags Hi everyone: Many years ago, the wisdom for search engine keywords in meta tags was: never repeat a word, be comprehensive and make sure they're relevant to the text in the body of the page. These days, I notice that some of the top sites do repeat keywords and have very few of them. For instance, if searching for 'fashion magazine' in Google, with or without quotes, the leading site - a very good one, incidentally - repeats 'fashion' in its meta tags a lot - yet has relatively little content on the page. Its Alexa ranking is good and its Google PageRank respectable, but neither of these answer its positioning. There are others in the top 10 with more links. The same site ranks as highly in Gigablast. A few other searches in other industries return similar patterns. So in 2004, what is the accepted wisdom amongst LEDers with keywords? Kind regards, Jack Yan, CEO Jack Yan & Associates http://www.jyanet.com ===== CONTINUING ================================= From: Tom Aman Subject: Joe Job > Some unscrupulous person overseas has been using > our email addresses to send tons and tons of spam all > over the internet. I am getting the bounces by the dozens > (sometimes hundreds). - Brigitte Burchett, LED 1743 This post seems to have generated a lot of comments re "Joe Jobs". But in most cases, this is raising a false alarm. If the bounced email actual refers to your site (i.e. has an http://... URL pointing to your site, then by all means be alarmed and act on it. But, if the only reference to you it the "From" and/or "Reply-to" address, then there is probably little point in getting excited about it. If your email address is in any address list used by spammers, then there is a good probability that this will happen to you at some time or other. All they have done is taken an address at random from this mail list and plugged it into the "From". Most good hosting companies are fully aware of this problem and don't get excited over the bounces. (Although it obviously doesn't hurt to alert them if it happens to you). The best suggestion I have seen in all of the LED posts is to create an abuse@yourdomain mailbox so that you get a chance to deal with compaints sent to your domain by individuals who do not understand the use of fake headers. Using an auto-response here to explain the situation will even eliminate the need to take time to reply personally to most of the complaints, but do take time to look at each in case there is the occasional one that needs more explanation. And when the bounced email includes a copy of the original message, take some time to make use of spamcop.com to identify the appropriate places to which to send complaints (i.e. to the actual domain where the email originated, usually some ISP whose service is being abused by a customer) Tom Aman Aman Software http://www.cyberspyder.com ------- new post - new topic -------- From: Michael Coley Subject: Losing email In LED 1745, Ken Evoy talks about MSN and Hotmail blocking his transactional emails. I ran into a similar situation on an individual level. An AOL user emailed me twice with a customer service question (once about 9pm, then again about 6am the next morning). I promptly replied at about 9am with a detailed response. A couple days later, I got an angry "Why hasn't anyone responded?" email from him. I forwarded my previous response to him. Then I received a bounce message indicating that he was not accepting emails from me. Apparently, he had incorrectly identified my first response as spam. I took that opportunity to update my Contact page to recommend that people whitelist my domain if they want a response to any emails. I recommend that everyone else who has a contact page put up a similar warning. I also forwarded my response to him using a different email address, using a subject that he would easily recognize, and explained why he hadn't received my response. This is a common problem with many Yahoo and AOL users since both services feature the "Mark as SPAM" button so prominently. Michael Coley Amazing-Bargains.com ------- new post - new topic ------- From: Dave Roberts Subject: Email verification > I go through a lot of product demos, look at a lot of > downloadable brochures, and I NEVER give my real > name and [email]... the only reason I'm looking at > those demos is to check out my clients' competition. - Tamra Heathershaw-Hart, LED 1744 I too am annoyed when I have to give a lot of information when I request a white paper. One of my clients does this. I explained to them that this was a bad practice, turned people off, was not a way to promote their business effectively. Then they told me that this was the primary source of leads for their whole sales force! They find that people do leave all the information in order to get the white papers, and they find that the people who do so are reasonable prospects. At this point, I quit trying to get them to stop taking all of this information to get the white papers. Turns out, surpise, it works. I've learned that when you see a practice that's followed pretty often, there's a reason why it's followed -- because it actually works. Even if it annoys me... Dave Roberts http://www.davedoesitall.com ------- new post - same topic ------- From: Steve Pronger Subject: Email verification > You went to all the trouble to get me to your site... but > you will only give it to me if I give you the information to > add me to a spam list? What legitimate use is there > for all the information that you are seeking...? - Graham Brown I hate spam as much as anyone who reads this digest, and like Wanda Husick I don't trust filters to let through the mail I do want to read. But Graham's definition is hard to comprehend. What is the problem with providing a "real" email address to obtain information or a trial on a product you have shown interest in? As long as the system for collecting your email address is "double opt-in" and you can easily opt-out, this is NOT spam. Rather, it is a proven and completely legitimate method of effectively marketing a product. My own experience is that people who provide false information on a form rarely go on to become customers. They are only freebie seeking. Steve Pronger Steve Pronger Web Design http://www.stevepronger.com ==== BILLBOARD ==================================== From: Caroline Ladage Subject: Your participation in a student survey much appreciated ! I am a French student preparing a PhD on a search engine world related subject : the difficulties of learning and teaching Search Engine Optimization. My University is the University of Provence, department Education Sciences. I have already carried out a similar survey in French (with the kind help of the participants of a Forum and a discussion group) and would now like to carry out my survey in the so much larger English-speaking world. So, if you could spare 5 minutes of your time to answer my series of questions, I would very much appreciate it! It does not matter if you are a professional or an amateur, expert or beginner. Your opinion interests me. The survey is completely anonymous. I dedicated a small website to this survey where you can find more information about me and my study : http://cladage.online.fr If you are interested in this subject just send me an email, I can communicate the results and my analysis to you, which I'm prepared to translate in English if enough people ask for this. I hope I have posted this message on the right forum. If not, please excuse my intrusion and I would greatly appreciate your indicating another forum where I can post this invitation. Any ideas for other forums or groups would anyway be appreciated, so that I can reach a lot of people. Thank you very much for your time! Caroline Ladage ------- new post - new topic ------- From: Becky Neilson Subject: Filtering spam > ... I suggest you look into any of the many products now > available that use Bayesian filtering to identify spam. I use > Eudora, which has it built in. - Veronica Yuill, LED 1742 My ISP has installed Barracuda that filters are Spam. Every day I get a Spam report for each of our e-mail address that allows me to quickly check for any e-mails I still want to receive. I have three choices on these e-mails: delete (blocks further e-mails from this address), white list (deliver and note to accept in the future from this e-mail address) or deliver (will deliver this time but will still consider possible Spam). This allows me to choose if I want to receive possible Spam quickly and it doesn't slow done my receiving e-mails. They also have a anti virus program that scans all incoming e-mail and blocks it and notifies me have the sender. In addition I have adware, e-trust antivirus protection and firewall protection. Figure you can't be too safe. Becky Neilson H.L. Supply Co. www.hansons.net ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "Shell to DOS... Come in DOS, do you copy? Shell to DOS..." - Anon. |
