| LED Digest 1771: Internet vs Print Advertising |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ March 29, 2004 Issue #1771 ................................................ .....IN THIS DIGEST..... ======= NEW ===================== <Moderator Comment> --== HTML Editors? ==-- ~ Carol O'Leary "What can you recommend for a 'skilled amateur'...?" --== Advertising: Internet vs Print? ==-- ~ Andrew Craig "Which is better, Internet or Print and why?" ==== CONTINUING ================= --== The Local Search Buzz ==-- ~ Kathryn Martyn "Much of the success of local search...will be in educating people that it is available." ~ Phil Bowyer "I started a city based engine over 3 years ago." --== Attraction Pages? ==-- ~ Bill Davison "There are some really unsavory characters claiming to be quality SEO's." --== All About DMOZ ==-- ~ Joanne Cannell "I applaud your efforts, Peggy, but you appear to be the exception rather than the rule." ==== BILLBOARD =================== --== My Affiliates Outranking Me? ==-- ~ Phil Weaver ======== NEW ===================================== <Moderator Comment> Phew... what a trip. It's hard sometimes transitioning to 'normal life' after a great trip, and isn't that part of the fun? :-) I've got a packed issue for you so we might as well get right to it. Have a great week, I'm looking forward to getting back on our regular schedule. Best wishes, Adam ps - thanks for all of the supportive messages everyone! ------------------------ From: Carol O'Leary Subject: HTML editors? I'd like some opinions on HTML editors. My program is getting old and pretty dog-eared, and I'm really feeling limited by its non-existent graphics ablility. Dreamweaver, Frontpage (2000 or newer), others? What can you recommend for a "skilled amateur" (not a pro)? Thanks, Carol O'Leary Wisconsin Homes For Sale by Owner ------- new post - new topic ------- From: Andrew Craig Subject: Internet advertising vs print Which is better, Internet or Print and why? It would seem internet or a link to my website is a good way to advertise but how would one know where to find that link, and than how do you target that dollar they want to spend? Print seems to be the best, the ad is there with your website information. the consumer can type the link in and go. My website has been up and running since 2000 or 2001. If this was a retail with a storefront, stock etc. I would have already had to close the doors. Why aren't people buying via internet? Andrew Craig www.gourdaciouscreations.com ===== CONTINUING ================================= From: Kathryn Martyn Subject: Local search > We commend anyone for trying to tackle an 800 lb Gorilla > in the local search engine wars, so David Yancey certainly > earns stars for his determination, but as Simon Cowell > would likely say: "David, I just don't see it as the next American > Idol" ... when trying to unseat any of the "big three". - Jim Berry, LED 1770 Ha, ha, how long has Google been around? Three years, four? I remember when Google first showed up. Just plain old Google search. No ads (they bragged about that, remember?). Nothing special. Just a plain search box, and up against the 800 lb gorillas like Yahoo, and Alta Vista, AOL search and others. Now look. Google took over - quietly. My point is simply that Vivante.com or any other company can just come along and clean up in the "local search" arena. It's a wide open playfield, and Google, Yahoo and others are late to the plate. I think Google became popular because the put the user first - they tried to provide what we said we wanted - less ads, more relevant results. Now they have added so much advertising, they are practically the same as everyone else, plus they cannot ensure relevancy any better than they ever could. I see a definite edge for companies such as http://www.vivante.com and others to take that lead and run with it. Much of the success of local search, no matter what search engine people use, will be in educating people that it is available. How did people find Google? Word of mouth. Something better comes along, we tell our frinds, and it doesn't take a crowbar to loosen my grip on a tool - I'm happy to use whatever tools does the job best. Right now, Yahoo and Google's efforts at local search are simply flawed attempts to use the phone book listings. They'll have to do a lot better than that. Kathryn Martyn, M.NLP Ending Emotional Eating, One Bite at a Time http://www.onemorebite-weightloss.com ------- new post - same topic ------- From: Phil Bowyer Subject: Local search > As they say, "Imitation is the highest form of flattery"... > A few hours ago, Google began Beta-testing their latest > attempt at "local search" (http://local.google.com)... > Google have essentially copied our search interface > (vivante.com). - David Yancey, LED 1768 Mr. Yancey, I hate to tell you, but you were not the first. I started a city based engine over 3 years ago. People just were'nt ready for it, and I closed the doors to that about a year ago. I agree with someone else here, local search is a great idea, but the idea is just way ahead of its time. Phil Bowyer Former owner of LookinUP.com (I no longer own that domain name) ------- new post - new topic ------- From: Bill Davison Subject: Attraction pages When approached by SEO's offering "top ten" rankings, here are some questions to be asked. 1. What search engine terms directly related to my business will you use to attain the higher rankings? "Coffin and nails" search phrase won't help a banker's business! 2. What guarantee of increased revenue are you offering will result from these higher rankings? SEO's are relying upon your expectations of a higher revenue stream simply because you attain a higher search engine ranking. Quite frankly, few offer any such guarantee! 3. "Attraction pages?" One client with a 15 year career as a mortgage banker came to me in tears after being fired. An unscrupulous SEO got her higher ranking using pornographic "attractions." Careful, folks! There are some really unsavory characters claiming to be quality SEO's. Genuine quality SEO companies are quite pricey! Get a written contract and KNOW what you are getting before you leap. Otherwise, RUN! when approached by an SEO! Bill Davison bizwebpage.com ------- new post - new topic ------- From: Joanne Cannell Subject: DMOZ > As a DMOZ editor I can tell you that I have responded > (helpfully I hope) to any email I have received from a > submitter... DMOZ is run entirely by volunteers and they > are overwhelmed by the exponential growth of the web. - Peggy Deras, LED 1770 I applaud your efforts, Peggy, but you appear to be the exception rather than the rule. In an effort to get a listing corrected in a category that has no editor & to add a listing, I submitted the correction; waited, submitted a comment / request to the editor one step higher than the category; waited, submitted a request to be an editor; waited, submitted a comment / request to the general site; waited and I never got a single reply over an approximately 3 month period. Joanne Cannell CKD, CBD http://kitchendesignbyjoanne.com ==== BILLBOARD ==================================== From: Phil Weaver Subject: Affiliates > The # 4 listing in Yahoo under the search term "belt buckle knife" > (without the qoutes) is an affiliate link to my site... How in the > world would an affiliate link get into their search results...? - Phil Weaver, LED 1769 > People, it is a good thing to pay your salespeople > more than you pay yourselves. - Stephen Rothberg, LED 1770 I think you may have missed my point. Maybe I didn't state it correctly. The problem is not that one of my affiliate sites are outranking me. If that were the case I'd be on the phone to congratulate them. I put a lot of work into my rankings and if the beat me on a term that is very particular to my site, then good for them. The problem is that it is not their site which is listed. It is a direct affiliate link which is in Yahoo results and links directly to my site. Visitors would never reach the affiliate site. My concern is that maybe a search engine spider followed this link to my site and thought it was a completely different site because the URL was different (being an affiliate URL). In this case it is not the salesmans hard work which is creating the sales but dumb luck. Granted, salespeople often fall into sales sometimes. Another possibility is that he used the Inktomi paid inclusion and is getting a return on it. In that case, he deserves it for being ahead of me in the game. My bad. Thanks Phil Weaver www.belt-buckle-knife.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "The person you consider ignorant and insignificant is the one who came from God, that he might learn bliss from grief and knowledge from gloom." -Kahlil Gibran |
