| LED Digest 2266: Another Internet Bubble? Plus, Gaming Social Media |
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Are we on the verge of another bubble? Google bought YouTube and their stock fell. Gaming social media sites - how the black hat SEO types are ruining yet another Web innovation. And, advertising on YouTube. ================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Registration from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. October 13, 2006 Issue no. 2266 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Another Bubble? Google & YouTube ==-- ~ Ronni Rhodes "Are we on the verge of another internet bubble fueled by badly done homemade video clips?" --== YouTube for Marketing ==-- ~ James Miller "...any thoughts on using YouTube for promotional videos...?" ==== CONTINUING ================= --== Social Media Optimization (SMO) ==-- ~ Lee Odden "SMO has increased our traffic and subscribers by nearly 50% in the past 3 months." ~ Nathan Holley "Linkbaiting + 150 user accounts at the major social sites = lots of eyeballs the cheap way." --== Google Checkout ==-- ~ A. Brantley "...it's functions are limited." --== Domain Watching Services ==-- ~ Robert Bass "...it is not really necessary to pay that kind of money for any domain name..." ========= NEW ===================================== From: Ronni Rhodes Subject: Another Bubble? YouTube And your thoughts on Google buying You Tube? Is You Tube worth 1.65 billion dollars? Are we on the verge of another internet bubble fueled by badly done homemade video clips? Warm regards, Ronni Rhodes Ignite Your Site with Sound and Motion! Make Your Marketing Memorable with Rich Media http://www.wbcimaging.com -------- new post - new topic -------- From: James Miller Subject: You Tube for Advertising I'm an inveterate inventor and my latest invention is a tool for lifting old and rotten wooden fence posts out of the ground. Usually, a farmer will wrap a chain or rope around it and then use a tractor or digger to lift it out, but this can be a dangerous process and also the tractor often makes a complete mess of the ground. It's also not a good method for the tight space of say a garden. This tool has a world-wide application and when I talked to the UK Patent Office, they were very enthusiastic, as the guy I spoke to was a farmer's son and had spent a lot of time repairing fences. Preliminary searches show that it is unique and has not been thought of before. So one of the things I'm going to do, to tap into the world-wide market is to make a short video and stick it on YouTube. To emphasise the ease with which the tool works, I shall be using a suitably dressed young lady; hard hat, boots and not much else. Does anybody have any thoughts on using YouTube for promotional videos of products, where showing how they work is the key to getting sales? One point, is that I know this tool will get ripped off. I'm actually not too bothered, as a lot of applications will be in the Third World, where the straying of animals is a serious problem. I'll probably market the design as one would market computer shareware. James Miller Daisy Analysis: www.daisy.co.uk ======== CONTINUING =============================== From: Lee Odden Subject: SMO > Are any LED members putting the same energy and > enthusiasm into "Social Media Optimization" (SMO) as > they do into the old school SEO techniques? > I'd be curious to know what others think of the value of > SMO in promoting your business web sites and blogs. > Also if you agree that a single button and social media > service makes as much sense to you. - Mike Banks Valentine, LED Digest 2265 - http://www.led-digest.com/content/view/1178/55/ Great question Mike and I'm sure you know what my response might be about SMO or SMM as Rand calls it. The increasingly social and sharing nature of the web creates a significant opportunity for content producers to "socialize" their content, whether it's a blog, a web site or media. Tools like the AddThis service are great for this sort of thing. I prefer to have more control though, as the AddThis service sends visitors to their web site. We have tools for creating chicklets as well as bookmarks that work directly with your blog software and they keep the visitor on your site (until you click the bookmark links). They are also as space saving by providing drop down menu options. RSS Button Maker http://www.toprankblog.com/tools/rss-buttons/ Social Bookmark Tool http://www.toprankblog.com/tools/social-bookmarks/ You can see these tools in action at my blog, http://www.marketingblog.com SMO has increased our traffic and subscribers by nearly 50% in the past 3 months. I'd say it's pretty effective. It's also just one tactic in a smorgasboard of marketing tactics. As is SEO. Lee Odden TopRank Online Marketing http://www.toprankresults.com Daily Search Marketing News http://www.toprankblog.com -------- new post - same topic -------- From: Nathan Holley Subject: SMO > Are any LED members putting the same energy and > enthusiasm into "Social Media Optimization" (SMO) as > they do into the old school SEO techniques? - Mike Banks Valentine, LED Digest 2265 - http://www.led-digest.com/content/view/1178/55/ The democratization of the Web has definitely made content viral. Not just content, either, but the whole phenomenon of branding. Jack Yan (a fellow LEDer) writes about this in his, "Online Branding: A Definitive Guide": http://jyanet.com/cap/2006/0819fe0.pdf . Worthwhile reading, this. So yes, I use these tools too. They can be quite effective, but are (like everything else) becoming abused and used for capitalistic ends. This is not what they were initially designed for, but once again the SEO crowd is pissing in the pool and making everybody's cool water feel warm and stinky. Sorry for the rant. But is anyone else sick and tired of SEO black-hatters pulling down the Web? And it's not just black hats - it's everyone who's a) too lazy, b) too greedy, c) or too dumb to do things the ethical, mutually-beneficial way. That's right, old school white hat SEO with the end-user in mind. Link promotion, guerrilla marketing, PR, yadda yadda yadda. And high quality content, dammit, real honest to goodness *quality* which is becoming so hard to find. Not to lump everyone who uses "SMO" (or "SMM" depending on who you read out there) into the same dirty pool as the abusers. That wouldn't be fair. Like I said, I too use these tools for Web promotion. But I'm conservative and ethical, and trying to honestly add something of value in addition to getting targeted traffic. Many others are not. (And you probably won't be reading any replies from *them* to this thread, either.) It's all linkbait crap out there now. Yeah, linkbaiting, something I haven't read much of on LED Digest but is the current fad. Linkbaiting + 150 user accounts at the major social sites = lots of eyeballs the cheap way. The problem is, it really is cheap because the content doesn't justify its traffic much of the time. The Web is thirsty for high quality right now. It's also drowning in the SEO black hat chaos. Okay, rant over. Nathan Holley -------- new post - new topic -------- From: A. Brantley Subject: Google Checkout > Google checkout. Has anyone done, did that? ... I have a PayPal > account, however, wanted to see how they compare / contrast. - Al Toman, LED Digest 2264 - http://www.led-digest.com/content/view/1165/55/ I tried Google checkout. We had immediate sales response of customers using it. However, it's functions are limited. For instance, you can't refund a partial amount if one items it out of stock. I'm hoping that as it grows, its functions will also expand. Thanks ABrantley -------- new post - new topic -------- From: Robert Bass Subject: Domain watching > Adventive is a fantastic name... I haven't checked, > but you should be able to trademark it... If indeed > it could be trademarked, it absolutely is worth the > $35K to the right corporation... - Greg Watson, LED Digest 2263 - http://www.led-digest.com/content/view/1138/55/ Two things to bear in mind, though. Firstly it takes about a year to get a trademark from the time you apply until the time you actually get it, assuming you do get it. It also takes about a year to find out that you are not getting it if that is the case. At a cost of $350 paid to the Patents and Trademarks Office, plus attorneys fees, whether you get it or not. Second, it is not really necessary to pay that kind of money for any domain name as all you need to do if you really want it is to change the extension, i.e., Adventive.com can just as easily be Adventive.tv, or .ws, or .biz etc. Bear in mind too that .us is only available to American citizens, an edge over these foreign squatter organizations. And new extensions are being released periodically, so there should be one available. A quick check at Register.com found these currently available: adventive.biz adventive.us adventive.tv adventive.cc adventive.ws If you really feel compelled to spend 35K, send it to me!! Robert Bass www.jewelex.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2006 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Ideas pull the trigger, but instinct loads the gun." - Don Marquis |
