| LED Digest 1796: Open Rates for Publishers |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ May 4, 2004 Issue #1796 ................................................ .....IN THIS DIGEST..... ==== CONTINUING ================= --== The Demise of Email? ==-- ~ Joe Halbrook "I'd like to solicit specific percentages of decrease that email publishers are experiencing..." ~ Thom Reece "I wrote an article recently which addresses this very issue and offers some creative suggestions." ~ Mekhong Kurt "And the problem is worsening." ==== BILLBOARD =================== --== Coding Stymie ==-- ~ Phill Casella --== Changing URL ==-- ~ Allen Chou --== Internal Links ==-- ~ Joanne Cannell ===== CONTINUING ================================= From: Joe Halbrook Subject: Email demise > ... I have found direct (requested) e-mail marketing > to be extremely effective. The last year, I have become > increasingly aware of my customer base avoiding... > e-mail. Does anyone see a solution to this insanity? - Dave Ushkow, LED 1794 Dave Ushkow raised very interesting questions regarding his perception of "the demise of email." It made me wonder: What decreases have top list management firms experienced in Open rates for various publications? Are they 10% lower, compared to three years ago? Are they 30% or 50% lower, compared to just three years ago? I'd like to solicit specific percentages of decrease that email publishers are experiencing these days. Also, I'm assuming a direct correlation between the decrease in Open rates and the decrease in ad revenues. Any information in that regard would be most helpful, as well. Much thanks, and best of success. Joe Halbrook ------- new post - same topic ------- From: Thom Reece Subject: Email demise Aloha... I wrote an article recently which addresses this very issue and offers some creative suggestions. The direct url of the article is: http://www.e-comprofits.com/ml1.html This was written for the professional network marketing community... but the content is universal and applies to any professional online marketer. Thom Reece Online Marketing Resource Center http://www.e-comprofits.com thom, e-comprofits.com ------- new post - same topic ------- From: Mekhong Kurt Subject: Email demise Dave Ushkow wrote an plea in LED # 1794: > Does anyone see a solution to this insanity? Traffic > is immaterial if you can't communicate with your customers. .. in reference to losing clients due to their running away (as he aptly called it) his email communications. Dave, I need to say I can speak *only* as a single user of email, and explicitly state I am not at all a marketing expert, nor is my own site a commercial one. Those caveats said from the start, I myself am increasingly running away from emails with attachments, even emails from friends whom I am absolutely certainly would not knowingly, wittingly send any attachment to me with a virus, worm, etc. Why? -- because I'm sick to death of spending hours cleaning out viruses and the like friends *have* unwittingly, unknowingly sent me. In fact, I've pretty much ceased used my offline email program, instead using a web-based email account to import addresses from my web site email address, a service that has proven 100% effective in intercepting malicious attachments. And the problem is worsening. My site is, in part, oriented towards travelers coming to Bangkok, Thailand. Just today, for instance, I had a reply email -- I thought -- from someone at Thai International Airways, a company I had written to ask something. But when I attempted to open the attachment, my web-based email service wouldn't do it because the attachment had the NetskyK virus. Your LED contribution doesn't indicate one way or the other if you utilize attachments in your communications via email with you clients and/or potential clients, but if so, perhaps what I've recounted above goes some way towards explaining your dilemma. Not solving it, to be sure, but explaining it. (If you never utilize attachments, then my comments are irrelevant in any analysis of your situation.) Incidentally, I tried repeatedly to access your site without success -- but that may be a function of international linking problems we have been experiencing to varying degrees here in Thailand in recent weeks. I hope you find a cost-effective solution to your problem. With warm regards, Mekhong Kurt, Web Master Bangkok's Voice On The Web http://bangkokatoz.com ==== BILLBOARD ==================================== From: Phill Casella Subject: Coding stymie > I am stymied by the fact that the top of page arrow > will not work on this website... > cardblanks.com/new_cardblanks/cardmaking.php - Helen Estlin, LED 1794 Hi Helen, If you go into edit mode and change your code line on the button to <.a href="http://www.led-digest.com/#top" target="_top"> it should work. All I've added is the Target="_top" to what was there for me to get it to work. I also see that your other pages have the same dilemma. I've had this happen before but always played with it till I made it work. I never tried to work out why. My objective is to make the page work efficiently. Maybe someone else will give you a clear explanation as to why. Cheers Phill Casella www.differentcycles.com ------- new post - new topic ------- From: Allen Chou Subject: Changing URL Currently I have a Yahoo store & when you type my URL (ie. www.mystore.com), it goes to "store.mystore.com" on Yahoo. Does this "re-direct" effect my search engine rankings? Also, now I have to change my URL for my store due to a name conflict w/ another company (mental note -- run trademark searches before setting up URL). How will this effect my already submitted "site suggestions" to the search engines? Any tips would be greatly appreciated, especially since I need to make this transition happen now. Thanks, Allen Chou ------- new post - new topic -------- From: Joanne Cannell Subject: Backward Link I was just checking on the reciprocal links to my homepage in Google as a possible way to increase search engine ranking & web traffic, and when I did a backward link, I noticed that on some websites, their other pages show up as a link to their homepage, while mine don't show up. Can someone explain why? Is it something in the code? Does one submit all of their pages separately to the search engines? (I thought that was frowned upon.) Or is it that I don't have enough content on my secondary pages for them to show up in Google? Thanks for any assistance, Joanne Cannell http://kitchendesignbyjoanne.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "A friend is a person with whom I may be sincere. Before him, I may think aloud." - Ralph Waldo Emerson |
