| LED Digest 1802: PPC for B2B Sites, also 'American' Marketing? |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ May 13, 2004 Issue #1802 ................................................ .....IN THIS DIGEST..... ====== NEW ====================== --== PPC for Non-Ecommerce Sites ==-- ~ Beth Earle "I feel a little like a lone wolf out here..." ==== CONTINUING ================= --== The Demise of Email? ==-- ~ Tom Aman "I do attempt to identify and report on 2 or 3 [spam] a day..." ~ Bob Huntsman "I would be interested in further discussion on how LEDers would view [a spam reporting service]." --== Are Free Services Worth the Price? ==-- ~ Michael Martinez "Don't waste your time arguing with people." ==== BILLBOARD =================== --== 'American' Style of Marketing? ==-- ~ Muhammad Shabeer Ali ======= NEW ===================================== From: Beth Ann Earle Subject: PPC for B2B Hi, guys. I feel a little like a lone wolf out here -- our clients are B2B manufacturers who don't sell anything online. They use their web sites for branding, lead generation and customer retention. But several have begun to ask about PPC programs like Overture and Google AdWords, so we're investigating and testing the waters. However, nearly all of the research I see is for B2C sites that are ecommerce-enabled. Does anyone have any thoughts or research on PPC for B2B non-ecommerce web sites? I've always been impressed with the level of commentary and information provided by the LED'ers, and I'm looking forward to your responses. Thanks, Beth Earle www.polysort.com ===== CONTINUING ================================= From: Tom Aman Subject: Email demise > ... if going through and deleting spam can be a full-time > job, following the steps needed to identify the parent company > and notifying them of spam would be an unbearable burden. - Tom Anson, LED 1801 I do not even begin to attempt to identify and report on every one that I receive - as Tom Anson says, that would be an unbearable burden. But I do attempt to identify and report on 2 or 3 a day - once you get a routine down for this it only takes a few minutes (not more than 10). If I find I am running into any difficulties at the identify stage I just go on to another one. Tom Aman Aman Software http://www.cyberspyder.com amant, cyberspyder.com ------- new post - same topic ------- From: Bob Huntsman Subject: Spam reporting service In LED 1801 Tom Anson suggested (perhaps in jest): > Maybe someone should start a spam-reporting service, > where all of us can forward the spam, and the service > could do the grunt work of reporting to parent companies. ;-) I am a web entrepreneur and a patent attorney with some litigation experience and have looked into this. I personally really hate spam because freeloaders are ruining perhaps the most business useful feature of the internet. I find most attorneys have no interest in this because (a) its technical, (b) its hard, speculative work, and (c) it tends to not be actionable in local jurisdictions. I have been thinking the right way to do this (take legal action against spammers) would be to set up a consortium of web entrepreneurs that collectively have the technical skills to combat this. The consortium sets up a web-base spam reporting service. Paid or perhaps volunteer technical wizards track down at least some of the offenders and then the consortium takes legal action against a targeted few to essentially make an example out of them. If successful legally, the consortium at some point be self funding, using judgments to pay the technical wizards to go after the next wave of spammers. The biggest problem I see it seeding it; getting the first wave of spammers would require up front technical and legal work. Still if you had a big enough consortium that could collectively seed the first wave, and hopefully recover costs at some point from successfully nailing one or more spammers, it would be, in my mind emotionally satisfying if nothing else. The critical point is that only a fraction of actually spammers would be caught but would likely have a favorable chilling effect on wanna be spammers in the future. I'm sure there are groups out there that do something like this, although given the cancerous growth of spam, none of them appear to be very successful. I would be interested in further discussion in this forum on how participants here would view such an effort. Bob Huntsman, Registered Patent Attorney http://www.ewebpatent.com ------- new post - new topic ------- From: Michael Martinez Subject: Free services > When I wrote to BeSeen.com asking them to take down > the board, they refused, claiming that I was not the > 'owner/administrator' of the board. - Marc Holt, LED 1801 You are NOT the owner of the board. You were just someone using their service to operate a board. There is a big difference. However, if you customized the board with any logos or trademarks you own, you would be within your rights to demand that they stop using them. As for "losing visitors" to the site, you should not be linking to it any longer. Stop linking, you stop "losing visitors". As far as the bookmarks go, if you still have administrative privileges on the forum, you should delete all sections and/or discussion threads and post announcements telling people where to find your new forum. Don't waste your time arguing with people. Just exercise what abilities you have to courteously redirect people to the new forum. Michael Martinez, Author Understanding Middle-earth, Parma Endorion, and Visualizing Middle-earth http://www.xenite.org/ ==== BILLBOARD ==================================== From: Muhammad Shabeer Ali Subject: Search Engines and Internet Marketing I have a client, an Austin real estate agent, who wants me to redesign her existing website. My client has a concern with the way I have organized the structure of their website to create an efficient in-linking strategy. The website has a depth of 3 levels. At the first level, I have 5 pages. From these 5 pages, I have links to pages of the second level. Some of the second level pages are linked to more pages at the third level. The client is concerned that search engines do not index more than one or two level deep in a website. Is this true? How can I convince her otherwise? (Perhaps you could point me to some articles.) Secondly, she has a lot of content on Austin in her current websites. She has also written a lot of useful articles. I thought of redesigning the website in such a way, so as to focus more on Austin than her because I believe that would not only get her more links (due to the quality and focus of the content), but also more customers (since people are less wary of contacting people who do not indulge in 'LOUD' marketing, like having a website focusing only on them). The client does not seem so keen on this. I am an Indian, and I was wondering if this could be because Americans perhaps market themselves differently (cultural difference of thoughts?). Is my approach flawed in some way compared to the American approach to marketing? Shabeer ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "What makes the desert beautiful is that somewhere it hides a well." - Antoine de Saint-Exupery, The Little Prince |
