| LED Digest 1838: Marketing Shareware |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ July 13, 2004 Issue #1838 ................................................ .....IN THIS DIGEST..... ====== NEW ====================== --== Download Sites for Marketing ==-- ~ Rob Palmer "Does anyone have experience of using shareware download sites for marketing?" ==== CONTINUING ================= --== Site Redesign Blues ==-- ~ Leon Simmons "...factors [other than authoring program] determine the position of a website in a SE's results..." ~ Bill Davison "HTML is far simpler to learn than learning your fourth grade 'times tables'." --== The End of Email as You Know It? ==-- ~ Sheryl Coppenger "...my personal favorite is the guy claiming to be a marooned time traveler..." ~ Brett Swooshman "...why aren't mail servers configured to detect and delete spam / viruses / worms on out-going mail...?" ==== BILLBOARD =================== --== Page Layout ==-- ~ Tom Anson ======= NEW ===================================== From: Rob Palmer Subject: Using Download Sites for Marketing Does anyone have experience of using shareware download sites for marketing? We are developing a software product which we will use as a free giveaway on our site. I think this product would be a good candidate for submitting to the many freeware and shareware download sites. But this is an area I have little experience of. I'm wondering what kind of response we might get. What do we need to do to get decent number of downloads? What pitfalls are there to avoid? It seems to be a huge market which could pay dividends if you can figure out how to crack it. With some products getting millions of downloads a week, there is clearly potential here...but how do you get a foot in the door? Any advice and suggestions would be appreciated. Best wishes Rob Palmer www.freelanceworkexchange.com rob.palmer, freelanceworkexchange.com ===== CONTINUING ================================= From: leon Simmons Subject: Redesign blues Whether or not FrontPage satisfies the requirements of professional website designers is a perfectly reasonable subject for debate. But this still doesn't alter the fact that a web page constructed with this "fun toy - excellent for family members", will stand the same chance of getting a high listing on Google as any professional website designer using more sophisticated web authoring packages or writing his own code. Other factors determine the position of a website in a search engine's results and they have been highlighted by members of this forum. Regards Leon Simmons Lookit-Up www.lookit-up.com ------- new post - same topic ------- From: Bill Davison Subject: Redesign blues Marsha Kopan comments on learning HTML [issue 1837] are so typical of those who have not learned it. So many liken learning HTML to memorizing the entire works of Shakespeare within three days. Folks, HTML is far simpler to learn than learning your fourth grade "times tables." I've yet to find someone who couldn't be moderately proficient in two weeks using something such as the "HTML for Dummies" publication and that's spending only an hour or two each night! It amazes me people will spend hours, days, weeks reading the help files to learn all the functions of some web design wizard when they could learn HTML coding in one-tenth of the time! Unfortunately, they also have no idea the enormous amount of additional bandwidth sucking junk has to be loaded on host server in order to produce a FrontPage designed site. Really now, spend 20 hours or less learning HTML coding. You'll reap an enormous amount of returned time savings while editing and your website won't appear like Antarctic molasses. Bill Davison bizwebpage.com ------- new post - new topic ------- From: Sheryl Coppenger Subject: End of Email > Let me introduce you to a new form of spam, Unsolicited > UnCommercial E-mail. They have a political agenda and > the links (if any) are to online newspapers. - John Barendrecht, LED 1837 Before getting into the main point, I'd like to mention that stock announcements (probably "pump and dump" schemes) don't need to send out good contact info either. This (political spam) has been going on for a while. Several years ago I interrupted one of my users spamming on behalf of Falun Gong. There was even a political worm out a few years ago, protesting Plan Colombia. I also get spam encouraging me to accept Jesus as my personal savior, to the tune of about one a week on my private account. But my personal favorite is the guy claiming to be a marooned time traveler looking for someone who can supply him with a dimensional warp generator (serious inquiries only, please). The latter were highly diverting and I saved copies. Haven't received any more for a while though. The fellow must have found a way back to his time period (or tightened down the tin foil cap sufficiently to quiet the voices). Nonprofits also have been known to spam. A couple of years ago a number of nonprofit organizations got into some PR trouble because they hired an outfit to take their member list and search out matching email addresses. It got drawn to my attention because one of my users had a common name and was sent "dear member" email by an organization. The recipient not only was not a member, she was violently opposed to their mission. The non-commercial intrusions into the inbox are the reason that anti-spam organizations always preferred the term "Unsolicited Bulk Email" (UBE) to "Unsolicited Commercial Email" (UCE). I prefer the term UBE myself. It's just like telemarketing. I'm no more interested in getting unsolicited phone calls from my mayor (happens too often) or a non-profit than I am in getting commercial calls. In the end, they're all trying to sell me something really -- even if it's just a point of view. Sheryl Coppenger ------- new post - same topic ------- From: Brett Swooshman Subject: End of Email I know this must be a stupid question, but why aren't mail servers configured to detect and delete spam / viruses / worms on out-going mail rather than incoming mail? It seems it would be much more efficient to eliminate the problem from the source before it enters users mailboxes. Is this already happening and I just don't know it? If it is, it is kind of scary to consider since I get about 400 spam messages a day. I know this wouldn't get rid of the spammers that have their own servers spitting this out, but if the big ISP's and web hosting providers did this, it might be the end of the the "casual" spammer since their spam could be monitored and their accounts revoked. Brett Swooshman ==== BILLBOARD ==================================== From: Tom Anson Subject: Page Layout I'd like to thank Charles Oertel for his comments [issue 1837] in response to my post. Actually, however, it was an old question, asked and answered about a year ago (I think). However, Charles, your answer to this added some points that will prove quite helpful. Thanks again. This response did raise a question that I've been dealing with for some time now. That's the use of em, instead of some other unit of measure. I've heard that some browsers don't understand ems, and read them as something else. I know I've had problems making them work. The default setting in Dreamweaver MX 2004's 2-column CSS layout is percent, and I've found that to work well. But other references argue for pixels. I'd love to hear your thought, fellow LEDers. I know we've been down this road before, but viewpoints can change over time, and an update would be great. Thanks in advance. You "guys" are life-savers. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "It's easy to grin, When your ship comes in, And you've got the stock market beat. But the man worthwhile, Is the man who can smile, When his shorts are too tight in the seat." - Judge Smails |
