| LED Digest 1848: Click-Thru Discrepancies |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ July 28, 2004 Issue #1848 ................................................ .....IN THIS DIGEST..... ====== NEW ===================== <Moderator Comment> ~ Summer Sig Files --== Click-Thru Discrepancies ==-- ~ Nick Usborne "I know this question has come up before, but can't for the life of me find the answer..." --== Part Simple, Part Industrial Stats Programs ==-- ~ Dirk van der Werff "I don't mind paying, but need something halfway between simple and industrial please." ==== CONTINUING ================= --== Site Redesign Blues ==-- ~ Greg Robbins "...the advantage of Frontpage is that the maintenance of the site is automated." ~ John Barendrecht "The problem is that once you build a fool-proof WYSIWYG editor, someone will build a better fool." --== Adding Disclaimers to Ezines? ==-- ~ Kathryn Martyn "There is no protection under the [US] law against being sued." ==== BILLBOARD =================== --== Removing a IE Hijacker ==-- ~ Scott Marino ~ Genny Hoover ======= NEW ===================================== <Moderator Comment> Greetings, I'm having a great time reading all of these congratulations coming in -- thank you for your support and kind words! Also... something very strange is happening here. I'm going to go a little bit crazy and start allowing up to 2 URLs in your sig file. I'll still need to trim things a bit here and there, but I'll try not to butcher it too badly. This summer only... unless there's an outcry I think the usual sig file policy (name, title, company & tagline, URL, email) will return. Those who know me will wonder what the heck has gotten into my head! Man, marriage can do some crazy things, huh?! And I'm not even married yet! :-) Thanks, Adam | adam, led-digest.com ------------------- From: Nick Usborne Subject: Click through discrepancies I feel like a complete newbie asking this. : ) Recently I have been purchasing some PPC traffic for a client site. When I look at the admin panel of the company selling the clicks I see one number. And that number represents the number of people who have clicked on the ad or text, and presumably arrive at the client site. But when I track those click through the client site analytics program, I see a much, much smaller number of people arriving from the PPC source. I know this question has come up before, but can't for the life of me find the answer. Also, if the differences were marginal I'd probably shrug and not worry. But the discrepancies are huge. And it's the same picture across a number of campaigns from different companies. What am I missing? Nick Usborne Speaking and Consulting: www.nickusborne.com Newsletter: www.excessvoice.com ------- new post - new topic ------- From: Dirk van der Werff Subject: Stats Hi ... my new website finally went live after an awful lot of hard work... it''s the third incarnation after 9 years, but I only have simple stats on the new server I'm using. Years ago I used Hitbox, and they were nice and graphical, easy to understand, gave oodles of info and I could track where people were going on my site. They of course turned into a 'pro' stats program offering industrial strengtth stats at a price I can't afford - and to be honest, don't probably need. Can you guys point me in the direction of your favourite, easy to understand, graphical (rather than lines and lines of raw code) webstats package that is easily installed with just a few lines of code on pages that are dynamically served on my website. I don't mind paying, but need something halfway between simple and industrial please. many thanks Dirk van der Werff, Editor / Publisher Plants / Aquilegia Publishing http://www.plants-magazine.com ===== CONTINUING ================================= From: Greg Robbins Subject: Redesign blues Firstly, Congratulations Adam and I hope you enjoy both a long life and happiness with your bride to be. Secondly: As a long time Frontpage user I can't help but feel that there are several LED-ers missing the point about the programme. I don't usually use a DTP package to do what I could do on a word processor and automated items like MS Publisher are anathema to me. I don't like Word, either so I'm no MS fan and probably Luddite; but the advantage of Frontpage is that (if the ISP supports the relevant extensions and you can set up the account) the maintenance of the site is automated. Yes, you can use FTP - but for those of us for whom the web is a sideline, which probably includes many clients of LED-ers it means that sites can be maintained with very few broken links and much less headache than uploading and testing the whole time. Yes, you can make mistakes, but making a dog's dinner of the layout will always be a newbie mistake and I made so many small typos in the code when I began learning HTML and javascript some years ago that I was happy to automate. At least Frontpage gave an approximate idea of how quickly (slowly) pages would load which gave me a certain discipline. Of the two sites listed below, one has a silly unnecessary banner that swirls in and yes it adds code. Can I be bothered to remove it, no, but I know why it takes another 1.5 seconds to load. The second does not have anything special, just text. Both have the Frontpage themes turned off. They might not be examples you'd lecture from, but they're hardly bloated with code. To everyone else over the years, thanks for the advice, Greg Robbins http://www.greentrad.org.uk ------- new post - same topic -------- From: John Barendrecht Subject: Redesign blues > The center column on your site contains 3 paragraphs, > each containing a string of title / sentence that missed > a space... FrontPage which would have caught that... > and brought it to my attention for correction. - Cheryl Berry, LED 1846 > Surely, a case to prove that WYSIWYG users don't > get what they actually see. - Lee Roberts, LED 1847 Your error shows up in the preview & browser preview mode but not in the design mode. To me your example just proves that hand coding is bad and you should use a WYSIWYG editor. FrontPage would not, on its own, put in style="display: inline". The purpose of inline - The element will be displayed as an inline element, with no line break before or after the element. The difference between a space and non-breakable space has been widely known since Netscape tables wouldn't display empty cells. Most of the time, FP correctly puts in space or nbsp. Microsoft realized that the preview mode wasn't perfect and included a button to preview in browser. My point is if you don't know the difference between space and nbsp, you probably don't know "inline" either, so this wouldn't happen. Both FrontPage and <editor of your choice> can be used to write bad code. We shouldn't blame the tools. FrontPage can be a great tool. It can check spelling, hyperlink verification, browser compatibility, accessibility compliance, FTP, http upload / download, upload manager, synchronize local / remote code, picture editor, manage database connections, optimize HTML, search and replace, and the list goes on. The problem is that once you build a fool-proof WYSIWYG editor, someone will build a better fool. Note to Adam: Couldn't you take a laptop on the honeymoon and publish 5 times a week? With the 2 of you, it will be done twice as fast. <gr> Congratulations! John Barendrecht http://www.videoridge.com ------- new post - new topic ------- From: Kathryn Martyn Subject: Ezine disclaimers > From someone who has been there and done that, posting > a disclaimer is NOT enough. If it goes to court, you have to > be able to PROVE the customer acknowledged and agreed to it. - Ben Black, LED 1847 Wow, Ben, you had a rough time with this one, but there is no way anyone could possibly stop this scenario from being played out on occasion. In the US any individual or entity can sue any other individual or entity for any reason whatsoever, at any time, at any place. There is no protection under the law against being sued. It's no different than the government's constant reminders that we are not safe - fact is we never will be. Ask any parent: Can you protect your children from harm? And they'll be forced to say, "No, not really." We do the best we can, but at the end of the day you could trip over your own feet while going to get the mail. Meanwhile we do the best we can, and under the circumstances, a simple disclaimer is likely to be all that is necessary. Since you went so far as to have a disclaimer on every page and a disclaimer on the advert itself, it's a wee bit off that your lawyer couldn't pursuade the judge (you didn't mention jury?). With a better argument perhaps your lawyer may have gotten that same case dismissed as frivoulous. It's ridiculous to think that the business is responsible for each and every product they sell, but that doesn't mean when a wheel falls off the wagon that people won't sue the store where they bought it, the manufacturer, and the guy who invented the product in the first place. Kathryn Martyn, M.NLP Ending Emotional Eating, One Bite at a Time http://www.onemorebite-weightloss.com ==== BILLBOARD ==================================== From: Scott Marino Subject: IE hijacker > ... IE seems to be diverting and showing a > screen of gocybersearch.com everytime I use it. - Thomas Yoon, LED 1847 Try a search in Yahoo!, Google or any search engine and you will see info about the gocybersearch.com spyware program. A nasty little bug that is messing up your surfing experience. Information and removal instructions were found on this site: http://www.security-forums.com/forum/viewtopic.php?t=13060 You can also try downloading and running the Lavasoft Ad-aware spyware scanner from http://www.lavasoft.de Scott Marino www.webundies.com ------- new post - same topic ------- From: Genny Hoover Subject: IE hijacker Hi Thomas, I had a problem similar to yours before on my family computer. My IE didn't divert to gocybersearch.com but did something similar. I went around in "Program Files" and deleted a few folders that looked questionable. After deleting the folders I was able to access the internet without a problem. I would download and run scans with Spybot and Adaware. Go to the MS IE website and make sure you have the newest updates. If you're still having trouble, FireFox is great! Genny Hoover http://www.tsgcom.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "Blest is the bride, on whom the Sun doth shine." - Robert Herrick |
