| LED Digest 1849: All About Web Stats |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................ July 29, 2004 Issue #1849 ................................................ .....IN THIS DIGEST..... ==== CONTINUING ================= --== Click-Thru Discrepancies ==-- ~ Eddie Teo --== Part Simple, Part Industrial Stats Programs ==-- ~ Sandy Galvin ~ Keesjan Deelstra ~ Dave McClure --== Adding Disclaimers to Ezines? ==-- ~ Michael Linehan ==== BILLBOARD =================== --== Removing a IE Hijacker ==-- ~ Tom Aman ===== CONTINUING ================================= From: Eddie Teo Subject: Click disparities > ... if the differences were marginal I'd probably shrug and > not worry. But the discrepancies are huge. And it's the same > picture across a number of campaigns... What am I missing? - Nick Usborne, LED 1848 Nick, I am a non-supporter of PPC leads. I used to run them for my web sites some years back. Initially the results were encourageing, but after a while, like you, I seemed to be paying a lot for traffic which does not seemed to reached my site, and for those click-thru's which did, the conversion rate (visitors vs sales) dropped considerably. I was spending four digits (easily) monthly for the PPC and found that it is not really worth the while. I dropped it and concentrated on optimizing my sites for search engines instead. Now I have fair numbers of visitors to my sites and considerably high conversion rates, and I am a total convert and a non-believer in PPC. If something aint working for you, I suggest you drop them, no point wasting money for something which isnt working like how you want it to. eddie teo, managing consultant www.online.com.sg ------- new post - new topic --------- From: Alexander Galvin Subject: Freestats. > Can you guys point me in the direction of your favourite, > easy to understand, graphical... webstats package - Dirk van der Werff, LED 1848 Same issues. I turned to freestats.com which is cheap and pretty reliable. Sandy Galvin Barclay Blocks http://www.barclaywoods.com ------- new post - same topic -------- From: Keesjan Deelstra Subject: Stats This is Keesjan Deelstra from the Netherlands. This is my first post to led-digest. Amongst all things, I do lecture about webstatistics. In my survey of finding some good webstats program myself, I was looking for PHP software with a one-time fee that runs on my server and is tag based. I dont like log-analyzers; they are inaccurate due to proxy servers, group IP adresses etc. First, you have to decide what you want to measure. I always tell my clients: webstats are not a goal but a tool to make your site better (but you probaly know this). Fase 1: set your website targets in SMART goals: Specific: Measurable, Acceptable, Realistic, Time frame Fase 2: Measure Fase 3: Diognose Fase 4: take action For my goals, the software of http://www.softngine.com/analyzer/analyzer.htm is fulfilling. (Cost $300 for enterprice version for 3 domains, including subdomains) I can measure conversion rates, leads, total visits to certain sections to count my retail waterfall. They are even building a section to count the n Click Thru Rates (CTR) n Return on Advertising Spend (ROAS) n Return On Investment (ROI) For adverts Other software that partly meets my requirements: Livestats van deepmetrix: $800 http://www.deepmetrix.com/livestats/net/index.aspx They have also ASP monthly payed models Furtermore I do like http://www.clicktracks.com/product.php, its visual http://www.clicktracks.com/visitor_behavior.php However, it is a log analyzer when purchased, they have ASP monthly paid tag analyzer model too. In addition, here is a more or less complete list of webstat programms Mid-High End Euro 5.000-70.000+ Webabacus - http://www.webabacus.com Site Intelligence - http://www.site-intelligence.co.uk Webtraffiq - http://www.webtraffiq.com SteelTorch - http://www.steeltorch.com Nedstat - http://www.nedstat.com WhiteCross Systems - http://www.whitecross.com Intellitracker - http://www.intellitracker.com NetGenesis (CustomerCentric Solutions) - http://www.customercentricsolutions.com/ Clickstream - http://www.clickstream.com Accrue - http://www.accrue.com RedSheriff- http://www.redsheriff.com RedEye - http://www.redeye.com Speedtrap - http://www.speed-trap.com Touch Clarity - http://www.touchclarity.com Visual Insights - http://www.visualinsights.co.uk NetIQ (Webtrends) - http://www.netiq.com WebSideStory http://www.websidestory.com Lower cost Euro 300-5.000 Clicktracks - http://www.clicktracks.com Livestats - http://www.deepmetrix.com/ Urchin - http://www.urchin.com Sawmill - http://www.sawmill.net FunnelWeb - http://www.quest.com/funnel_web/analyzer/ Softngine - http://www.softngine.com/analyzer/analyzer.htm Hope this is helpfull Keesjan Deelstra Search engine optimization software http://www.optimizekit.com ------- new post - same topic -------- From: Pat McCarthy Subject: Stats As an avid user of WebsideStory's HBX (formerly Hitbox) I can agree that it's a very professional solution which is fantastic. However, you're correct that it's also out of the price range of most small websites and businesses. One cheaper but still good solution I've used is called HitsLink. It's a graphical interface and has almost all the core statistics you need. There is a version that supports ecommerce which is a bit more expensive, but still much cheaper than most of the ASP / hosted solutions out there. I really prefer ASP/hosted solutions instead of dealing with log file analyzers. Here is a review on HitsLink's new version to get more details, I think they also have a free trial. http://snipurl.com/83jq [conversionrater.com] Pat McCarthy Palo Alto Software http://www.paloalto.com ------- new post - same topic -------- From: Dave McClure Subject: Stats - ClickTracks try ClickTracks - http://www.clicktracks.com/ very visual, very graphical, easy to understand what's going on. Dave McClure dmcclure, paypal.com ------- new post - new topic ------- From: Michael Linehan Subject: Lawsuits > ... when a wheel falls off the wagon... people [will] sue > the store where they bought it, the manufacturer, and > the guy who invented the product in the first place. - Kathryn Martyn, LED 1848 How the heck did you get yourselves into a situation where 5% of the world's population carries out 95% of the world's lawsuits? I'd rub it in more ;) - except that we (Canada) are going more in your direction. It's nuts! Michael Linehan Marketing Alchemy ==== BILLBOARD ==================================== From: Tom Aman Subject: IE hijacker > I went around in "Program Files" and deleted a few folders > that looked questionable. After deleting the folders I was > able to access the internet without a problem. - Genny Hoover, LED 1848 Genny, you were lucky. Unless you know specifically what you are doing, just deleting "a few folders that looked questionable" in "Program Files" is dangerous. Some programs may place folders there that could look questionable to some people and just deleting them would disable the related (and needed) program. And aside from that, your system may contain references elsewhere (like in the system registry) that are not removed by deleting the folders. Just deleting them could "break" your computer (i.e. make things worse, not better. You should only remove programs using the "uninstall" supplied with the program or via the Control Panel - Add/Remove Software. This usually cleans things up correctly and if the uninstall procedure cannot remove anything, it will tell you. When strange things happen, it is much safer to use appropriate utilities like Spybot or Adaware to clean out hijackers, if that appears to be the problem, or to properly troubleshoot the situation before doing anything. If all else fails, ask an expertlook for an expert for help. Tom Aman Aman Software http://www.cyberspyder.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "I love you, Sally" |
