| LED Digest 1859: Resources for Buying High-Quality Leads |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== Guest Moderator: Published by: Veronica Yuill LED Digest post,led-digest.com http://www.led-digest.com ................................................ August 24, 2004 Issue #1859 ................................................ .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ Don't Worry, Browse Happy! --== High-Quality Leads ==-- ~ Mike Koenigs "I need to find a high-quality source of leads for a number of my clients..." ==== CONTINUING ================= --== Natural Search ==-- ~ Helen Estlin "You could add a links page and try to get some reciprocal links..." --== The Oldest of the Old School? ==-- ~ David McKendrick "We went online in 1987 with a bulletin board system, linked into FidoNet..." ~ Michael Coley "...symbolics.com was supposed to be the first domain registered, on 3/15/85..." ==== BILLBOARD =================== --== Web Browser Hijackers ==-- ~ John Smart ======= NEW ====================================== <Moderator Comment> Hi folks I'll be looking after the LED for the next couple of weeks, while Adam enjoys his honeymoon. Please bear with me while I work out what all these ropes do ;-) It's nice to find myself with more posts than I can publish, but I did notice that almost all of them are about SEO or related topics! It would be nice to have a little variation, so if you've got a comment or question about any other topic, it will be particularly welcome. One topic from me: on Friday, the Web Standards Project launched a campaign called "Browse Happy" at http://browsehappy.com/. The goal of the campaign is "to make those alternatives [to IE] easier for users, with the goal of making the web safer and more enjoyable for all who use it." Your thoughts on the increasing use of other browsers? Is IE seriously threatened? Are you making changes to your sites to accommodate users of non-Microsoft browsers? Veronica Yuill ------------------- From: Mike Koenigs Subject: Resources For Buying High-Quality Leads I need to find a high-quality source of leads for a number of my clients. One in particular is more difficult than the others. I've recently begun working with a company that provides debt reduction services to consumers with $10,000 or more in unsecured debt. Normally I wouldn't have taken on a client "like this", but after interviewing the principals of the company, I found them to be not only sincere and real, but operated with the highest degree of integrity. I've interviewed past customers and the reports have been consistent with this assessment. If you visit the current (I haven't started fixing this one yet) site at http://www.mydebtproblems.com, you'll see that the site is basically a "form on a page". Over the next couple of days I'll be dressing it up to include testimonials, some quality copy, a new skin, etc. I'll be buying keywords on Google, Overture and the like, but this space is very competitive and I really want to find a good resource for traffic and leads. In a perfect world, they'd like to work on a pay-for-performance basis. I did sign up for a test with TrafficBlaster earlier today with another client just to see how it works. At a quarter a visitor, I figured it was worth a shot. My only concern/question is that I don't know what sites my ad is going to show up on... I've also begun working with a company called "TrafficLogic". They have a guaranteed pay-for-performance program that has been easy to sell through to a variety of customers. The model works like this: you prepay for traffic at a pre-negotiated rate. In some cases, they'll do pay-per- lead or pay-per-sale stuff too. They build a site that's designed to generate search engine traffic without breaking any rules. Here are some examples of the sites the've developed and are working: http://www.althealthclinic.com http://databackup.articleinsider.com Assuming I can find a quality lead generator, I have a bunch of other client sites that could benefit from the same kind of relationship. Any thoughts or suggestions readers have are welcome! The sites include: http://www.rebyte.com A product that converts any desktop PC into an automated backup appliance. http://www.sanoviv.com. An alternative hospital and medical facility. There's a video on the web site that describes this place in detail. The doctors here work some real miracles with cancer patients, diabetes, parkinsons, MS and more. This place is the real deal and after a year, nearly all of the patients that come there are due to leads generated on this web site. http://www.mcclellanandgomez.com. High-profile trial attorneys. Aside from advertising where every other attorney does, what else should I do? http://www.bytheseatofyourpants.com. This is a long-time friend of mine and extremely sucessful businessman (sold his company for over $200M while still controlling and owning over 50%) who provides consulting services and books for small and medium-sized business clients. He's just written a new book and wants to sell lots of copies and find business folks to sign up for his teleconference and speaking engagements. Again, he's the real deal and I selling books online at $0.25 per click doesn't make a lot of sense. I have many more sites to promote and generate leads for, but this should provide a "cross section" that can start a conversation. I'm open to any and all ideas... Mike Koenigs eMarketing Strategist, Consultant and Developer http://www.mrbz.com "Breaking the Rules Without Breaking the Law" ===== CONTINUING ================================= From: Helen Estlin Subject: Natural search > I have pretty much stopped trying to understand Google. > Can anyone take a look at my website and suggest how it > might be better optimized for Google's natural search? - Bob Sheridan, LED 1857 Hi Bob.....Gentle I will try to be :>) I took a look at your website and just a few observations: -you have eight broken links, specifically on your index page "learn more" goes to an error 404 page -there is a lot of extraneous code - dare I say because your site was built with FrontPage 4 (yes I know the controversy regarding FrontPage but my comment stands) -you also have some broken images -your Title tag is too long and also I would remove the pipes i.e. "|" between the words and just use comma's -no browser instructions i.e. <.!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/transitional.dtd"> <.html xmlns="http://www.w3.org/1999/xhtml"> <.head> [Moderator comment: I have added leading dots to these tags to ensure they display -- remove before using! ~ Veronica] -you could add a links page and try to get some reciprocal links -there is quite a bit more but I hope this helps :>) Helen Estlin YellowDawg Web Design http://www.yellowdawg.com Search Engine Optimization Specialists ------- new post - new topic ------- From: David McKendrick Subject: Old school > F-Secure Corporation was one of the first companies > in the world to establish an on-line presence. It depends what you mean by 'online presence'. We went online in 1987 with a bulletin board system, linked into FidoNet, a dial-up network of several thousand computers worldwide (thank you, Tom Jennings). We shared email, files, medical forums, etc., and linked to the Internet through a number of gateways to allow sharing of Usenet messages. Ha, memories of formatting and restoring a 20Mb hard disk from 360K floppies at 03.00 to keep the system up and running. See http://www.fidonet.org for more nformation. With best wishes, David McKendrick. Open Software Library Ltd http://www.opensoftwarelibrary.co.uk ------- new post - same topic ------- From: Michael Coley Subject: Old School I've had web sites since 1995 (/~user pages on various ISPs), but didn't register my own domains until 1999. I did a little checking and found the following interesting tidbits: * I just checked my first ISP (netcom.com) and I see that they were registered on 2/1/91. * compuserve.com shows as being registered on 10/6/88. * microsoft.com was registered on 5/2/91. * aliweb.com claims to be the oldest search engine (1993) although they show as being registered on 3/14/97. * symbolics.com was supposed to be the first domain registered, on 3/15/85. * cmu.edu was supposed to be the second domain registered, on 4/24/85. * Here's a list of the 100 oldest currently registered .com domains: http://www.whoisd.com/oldestcom.php * nordu.net shows as being registered on 1/1/85. Michael Coley Amazing-Bargains.com ==== BILLBOARD ==================================== From: John Smart Subject: URL Errors Different web browser hijackers work in different ways. Some are so wonderfully clever that one can only wonder what the writers could achieve if they chose to do something productive. The following methods get rid of most: 1. Install the Google bar. It's wonderful! Plus, it will overwrite most settings by other "helpers" thus resolving your problem. If that doesn't solve it, there are many things that can be done. One is to clean it out of your registry by hand. 2. Some nasty programs are surprisingly nice! Go to add/remove programs in your control panel and carefully read through the list. If you see anything in there that you know you didn't install - get rid of it Legal Bumph: Be CERTAIN you don't want it. If you delete your accounting program and 10 years worth of financial records, I am not responsible! Reboot, go to the link above. Didn't work? Okay, let's move on to: Legal bumph: Back up your registry 1st, if you mess it up, don't come crying to me! (This assumes you are running XP or 2000 - will work in 98, but the run command is somewhere else, I think). 3. Click start, then run... Type in: regedit Launch your web browser, and go to http://www.ihgrelhjgfd9685rt3hb.com Copy the domain it points you to. In regedit search for that, every one you find, right click on, and change to http://www.google.com (or yahoo, or whatever you want). Make sure you have them all. Reboot. Try it now You do need to reboot with each one - if it is a program in its own right it can be in memory - launching the browser will give it the opportunity to reinstall itself. I hope that helps, John Smart InternetDesign.com - A Human Touch in a Digital World(TM) --------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. --------------------------------------------------------- "All things are difficult before they are easy." - Thomas Fuller |
