| LED Digest 1882: HTML vs Text, also SEO Recommendo' |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ............................................... October 14, 2004 Issue #1882 ............................................... .....IN THIS DIGEST..... ======= NEW ===================== --== HTML Email vs Text ==-- ~ Martha Retallick "...this subject has been discussed ad nauseum before, but here it comes again." --== SEO Recommendations? ==-- ~ Beth M. Durkee "Is there a product, strategy, or SEO company out there that I could recommend for this client?" ==== CONTINUING ================= --== Atomz Search - Now with Ads! ==-- ~ Rich Dudley "...perhaps the Lucene search engine would help." --== Anti-Virus Software? ==-- ~ Gordon Moe "I've been a Mac user since about 1982." ~ Tom Aman "Just because you have never had a virus doesn't mean you won't get one." ~ Don S. Johnson "I can happily recommend AVG 6.0..." ==== BILLBOARD =================== --== Who's Crawling My Site? ==-- ~ Sarah Hayes ======== NEW ==================================== From: Martha Retallick Subject: HTML e-mail vs. text Yes, I know this subject has been discussed ad nauseum before, but here it comes again. Permit me to ask this $64,000 question: Has anyone found that offering an HTML version of their e-zine led to an increase in product or service sales? If so, how much of an increase have you experienced? Yes, HTML e-zines can look "nicer" than their plain-text counterparts, but, hey, we're in business. Increased sales are the nicest looking thing of all. Martha Retallick, "The Passionate Postcarder" ------- new post - new topic ------- From: Beth Durkee Subject: SEO Recommendations? Dear Fellow LEDers, I have a client who would like to ramp up their search engine placement, which I believe has become something of a fine art these days. They're not looking for pay-per-click programs but rather have a good product they'd like to be found when the right key words are typed in a search engine. Is there a product, strategy, or SEO company out there that I could recommend for this client? For instance, I've worked with MSN's Submit It! product in the past and had some success. I'd like to steer this client in the right direction and would appreciate your thoughts. Thanks, Beth M. Durkee, CIW Eyeland Creations www.eyelandcreations.com ===== CONTINUING ================================= From: Richard Dudley Subject: Atomz search > The problem is that we have encountered competitor > ads appearing on our clients' site searches [using Atomz]. > Does anyone know of any other free site search that they > have been using...? - Helen Estlin, LED 1881 Depending on what technologies are available to your site, perhaps the Lucene search engine would help. Lucene is an open-source project that comes in a number of flavors. Originally developed in Java, there is a .NET port (http://LuceneDotNet.com), and Apache Jakarta (http://jakarta.apache.org/lucene/docs/index.html). Rich Dudley www.bloomeryweddings.com -------- new post - new topic -------- From: Gordon Moe Subject: Anti-virus; Mac - what is your time worth? > I know a lot of people disregard this comment right out > of hand but maybe consider buying a Macintosh. Think > of the value of this peace of mind... [I've] never had one > single virus. - John Barrick, LED 1881 I've been a Mac user since about 1982. I do web design plus manage a variety of other ventures. Two months ago I finally had to buy a PC to run a piece of specialized ecommerce order management software. I am overwhelmed with scanning files, updating to Service Pack 2, rolling back Service Pack 2, installing SpyBot software, keeping virus scanning software up to date, worrying about the next virus to overtake my computer, installing FireFox because IE is too risky, not looking at JPEGs because they might install something on my machine, etc. I have never had to screw with this stuff on any Mac. I've never bothered with any virus software. One time I got a worm via a Microsoft Word macro. Yes a Mac is a few hundred dollars more expensive. What is your time worth? I bill out at $65 an hour. Gordon Moe http://www.ebirdseed.com ------- new post - same topic ------- From: Tom Aman Subject: Anti-virus Just because you have never had a virus doesn't mean you won't get one. Just consider yourself lucky for now. While there are not a great number of viruses, etc. that threaten the Mac, that does not mean there are none. I quote from the "Mac virus FAQ" (see http://www.aplawrence.com/Bofcusm/2072.html): "There are around 40 Mac-specific viruses and related threats." And I believe that information is about 4 years old - chances are the number is greater now. In addition, since OS-X is essentially Unix based, it is likely that a greater number will be created. Running without virus protection is just asking for trouble. It is something like not doing backups - I ran for about 16 years with never a disk problem, then had two failures within a month of each other - I now do backups without fail. And make sure my virus protection is always up to date. Tom Aman Aman Software http://www.cyberspyder.com ------- new post - same topic -------- From: Don S. Johnson Subject: Anti-virus I can happily recommend AVG 6.0 from www.grisoft.com which can remove most viruses and warns you of a message containing one it can't remove so you can manually delete it. Updates to its virus database are made every two weeks and may be made automatically. Best of all, the program and its updates are free. Grisoft does charge for its more advanced programs but AVG 6.0 is adequate for most uses. Don S. Johnson, Editor/Publisher PC Presentations Productions www.piscespub.com ==== BILLBOARD =================================== From: Sarah Hayes Subject: Is Microsoft crawling my site? I'm having a big problem with what I think is Microsoft crawling my site continuously. The site uses osCommerce, although I don't think this is the problem, it's just that osCommerce has a Whois Online section in the admin, so I can monitor it. This IP address does not show up in the other stats packages, so I guess they are blocking it somehow. The IP address in question is 65.54.188.65, which I am told belongs to Microsoft, but is not related to dial-ups. This IP address can hold sometime 10 sessions at the same time, adding items to its carts. Yesterday one cart had the value of nearly 4500 pounds (a customers average order is 35.00). This is happening 24 hours a day, 7 days a week. Last month I had to pay over 70 pounds in additional bandwidth and I've now had to upgrade my account! This morning we blocked that IP address and now (a few hours later) they are accessing the site using 65.54.188.73. What is going on? Should I block their whole range of IP addresses? Can anyone help? Sarah Hayes ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. 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