| LED Digest 1887: Invitation-Only Affiliate Programs |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ............................................... October 27, 2004 Issue #1887 ............................................... .....IN THIS DIGEST..... ====== NEW ====================== --== Invitation-Only Affiliate Programs ==-- ~ Martha Retallick "Is anyone else running their affiliate program on an invitation-only basis?" ==== CONTINUING ================= --== The (In)stability of the 'Net? ==-- ~ James Miller "Most of the spam I get comes from one of a few number of countries." ~ Lennart Svanberg "Regulations are terrifying..." ~ Reg Charie "[Responsibility] should be put squarely on the shoulders of the [computer] manufacturers." --== Mac or PC? ==-- ~ Robert Burns "The Mac has always supported a right-click." ==== BILLBOARD =================== --== Typefaces & Text Sizes for Everyday Sites? ==-- ~ Kathy Wilson Anderson ~ Ian Fulton ======== NEW ===================================== From: Martha Retallick Subject: Revamping my affiliate program Shortly after I started selling my first postcard marketing e-book, I set up an affiliate program. It was like most affiliate programs in that it had a form that people could fill out to join, and they'd also get a discount on their e-book purchase. What happened? Well, let's say that I gained a lot of members who signed up, got the e-book at a discount, but did nothing further. So, I scrapped that version of the affiliate program. Call it Version 1.0. Then, earlier this year, a customer who bought one of my e-book packages just went nuts over it. She wanted to start selling it in her company's online store. This was followed by the same request by one of the heavy-hitters in the Internet marketing world. (When this lady talks, hundreds of thousands of people listen. And all those listening people did very nice things for late summer sales around here.) Hence, it was time for Version 2.0, the By-Invitation-Only affiliate program. I'd like to grow this program even further. Is anyone else running their affiliate program on an invitation-only basis? If so, how do you find people to invite? How do you invite them to join and get them to start selling (and keep doing so) after they sign up? Or, here's another model I'm interested in learning about: The more openly publicized affiliate programs (with application forms on the website). These programs require people to go through the same sort application process that one would go through to become an independent sales rep. In other words, there's a higher standard than just having the ability to fog a mirror and fill out a Web form. Here's an example of what I'm talking about: http://willmaster.com Thanks in advance for your help! Martha Retallick "The Passionate Postcarder" ===== CONTINUING ================================= From: James Miller Subject: Net instability > Another article http://snipurl.com/9wtq [washingtonpost.com] > speaks about users that abandons the net after their computers > have been hi-jacked by spyware. What can we do to fight virus, > spam & spyware on a global scale? - Lennart Svanberg, LED 1884 Most of the spam I get comes from one of a few number of countries. I send the least offensive with a polite note to the Ambassador. If a hundred thousand did this once a week in the UK, then it wouldn't be long before the offending countries put their house in order! James Miller Daisy Analysis: www.daisy.co.uk ------- new post - same topic ------- From: Lennart Svanberg Subject: Net instability Kathryn Martyn, in #1885 gives excellent advice about how to prevent your computer from being hi-jacked. Let's face it, using a computer on the Internet is soon as dangerous as driving a car on the highway. There are lots of other car-drivers, some are drunk, some don't know how to drive -- in other words "regulation" comes to mind. Regulations are terrifying, I do not wish any government to decide over my surfing behaviour, it gives me the creeps just to think about it. Another thought is to compare it to the jungle or the forest, people rarely go out there without understanding the dangers of not being in the civilization. Kathryn's list of advice for net-users should probably be taught in kindergarten, by the Internet Service Providers etc, in order for us to be safe in the net-jungle. Best regards, Lennart Svanberg, Executive Producer IMC Gothenburg 2004 - November 29-30th http://www.internetmarketingconference.com ------- new post - same topic ------- From: Reg Charie Subject: Regarding computer virus and spyware problems. I am going to take a different angle on who should be providing protection on new computers and say it should not be dumped in the laps of the operating system manufacturers, but should be put squarely on the shoulders of the folks that manufacture the computers. As it stands now most manufacturers install Windows and depending on the model, offer software packages. These, IMHO, are the people that should be installing the protection. As with automobile manufacturers providing safety equipment, (seat belts, air bags), so should the computer industry. Anti-Virus and Firewall should be the minimum, with Spyware removal and other programs such as a Start Up Monitor (allow / disallow processes to start / run) being optional. I recently had a friend call me after connecting a new computer to the internet. Within 20 minutes of being online (Without a firewall, Anti-Virus installed), the computer was infected. Some will say that it should be the responsibility of the user, in this case an older couple going online at the urging of their children, but it is a matter of education. And education usually starts after the computer is purchased. Thank You, Reg Charie www.dotcom-productions.com ------- new post - new topic ------- From: Robert Burns Subject: Mac or PC I would like to respond to that occasional i_Mac user that wants "to double-click and right-click!" Go ahead. The Mac has always supported a right-click. You just have to buy a two button mouse. In the meantime, you can control-click instead. Also, if your Mac is crashes at all under OSX, something is wrong. The OS offers "protected memory". The worst that should normally happen is that the program will quit, but the OS stays up. There are two things to try that will normally fix 99% of any problems: Repair your permissions. Permissions are very important under UNIX (which OSX is). Use the Disk Utility. You'll find it in the Utilities Folder within the Applications folder. Repairing Permissions should be done every once in a while as part of regular housekeeping. It should especially be done before and after software installation. The Disk Utility can also "repair" your hard drive, but not if it's on the boot drive. You'll have to boot up from the installation CD and use the one there. Or, boot from another drive that has OSX. Robert Burns Inkjetman.com ==== BILLBOARD =================================== From: Kathy Wilson Anderson Subject: Window sizes > Anyone care to weigh in on the best typical typeface(s) > and text size(s) for the everyday web site? - Sandy Galvin, LED 1885 Regarding Sandy's request for feedback regarding font sizes, here's my $.02: The default on most computers is set to the equivalent of 12 points, which in standard HTML is 2, in CSS is about 10, and in relative font size is -1. When using the <.h> tag, H3 is about the same size, but automatically changes the font to bold. When I'm not using CSS I use the relative size in order to appease website visitors who may have failing eyesight, such as we all experience as a part of aging. If the viewer has eyesight problems and has customized their browser or monitor settings to a larger size in order to compensate for it, using the relative number will still render the text readable for them. Using a static number, such as in CSS, may render the text too small and will be unreadable for them. Considering that a huge percentage of our population is getting to that certain age where our arms become too short as we try to read text, I recommend not using a font smaller than -2 or in CSS 8. For optimum ease of readability for your website visitors, I recommend the main text be no smaller than the default size, or -1. Love, Kathy Wilson Anderson Life Purpose Coaching ~ Website Solutions ~ Vibrational Healing http://www.under-one-roof.net ------- new post - same topic ------- From: Ian Fulton Subject: Window sizes I work with disabled people, including the visually impaired and in my quest for designing web sites that are easily readable, it is best to use a *sans-serif* font, not a *serif* font like Times New Roman that Internet Explorer defaults to. Another point that my students put across, is that they have customised their browser so that the text size displayed is suitable for them and do not like to be forced to read text that the web designer has made compulsory. The best thing to do is not define text sizes and make the font-family = Verdana, Geneva, Arial, Helvetica, sans-serif -- this way you are certain the pages will be readable. Looking around different web sites, there is a lot of variety of layout and text, which may be alright for some but others leave the site because they cannot make head or tail of the navigation and small text. Have a look at the W3C Web Accessibility Initiative (WAI) http://www.w3c.org/WAI/ which deals with all design principles to make the web accessible for all. Hope this helps Ian Fulton www.legsbywebservices.co.uk ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2004 Adam Audette. All Rights Reserved. ----------------------------------------------------------------- "If real is what you can feel, smell, taste and see, then 'real' is simply electrical signals interpreted by your brain." - Morpheus, The Matrix |
