Marketing & SEO Discussion List - LED Digest

Home arrow Full Issues arrow 2004 archives arrow LED Digest 1897: Cultivating a Positive Business Rep
LED Digest 1897: Cultivating a Positive Business Rep Print E-mail
==================================================
                 The LED Digest
             Moderated Discussion List
     "Effective Online Advertising, Since 1997"

         pair Networks: The LED's Web Host
   Hosting and Domain Reg. from a Trusted Leader
  pair.com for Hosting  |  pairNIC.com for Domains

==================================================
List Moderator:                     Published by:
Adam Audette                          LED Digest
adam,led-digest.com      http://www.led-digest.com
...............................................
November 18, 2004                      Issue #1897
...............................................


            .....IN THIS DIGEST.....


====== NEW ======================

        --== Schedule Comments ==--
                ~ Jim


==== CONTINUING =================

        --== Conflicts of Interest ==--
                ~ Brad Waller
                ~ Lanell Grant
                ~ Kevin Jackson

        --== SMTP Servers & Altering the 'From' Field ==--
                ~ Sheryl Coppenger
                ~ Joe Halbrook


==== BILLBOARD ===================

        --== Why Firefox? ==--
                ~ Mike Hardy
                ~ Derek Andrews


======== NEW ====================================

From: Jim

I'm sorry, Adam, but it's really a "no brainer" for me. The "sorry,
Adam" is because I'd love to have a three day work schedule myself
but I want YOU to work at sending LED five times every week.

Not having it two days a week ruins my morning coffee at work two
times too many. When you first went to the three times a week
schedule I found myself adding more and more cream and sugar to my
coffee because something just seemed missing. Then I'd realize I
really, really, hated coffee with cream and sugar and spit it out.
It was my daily LED I was lacking.

I've been gradually adjusting to the reduced schedule and my new
therapist keeps telling me not to give up hope, that no one should
have to live without hope, so I'm hoping this means you're going
back to the full time schedule. (Not that it's all that important to
me, but...)

Jim


===== CONTINUING =================================

From: Brad Waller
Subject: Conflicts of interest

> [My client's] opposition... saw [their website, which I developed]
> and immediately contacted me about designing them a website.
> Today my original client rang to say... that he felt I was in a very
> bad "conflict of interest" position.
        - Mark Medlicott, LED 1893

I have to agree with your statement that you are not in the trellis
business.  Does your first client expect that the newspaper will
only accept his ads?  Does he expect that a sign maker should refuse
to make the signage for all other trellis companies in the city?  Or
should they be exclusive to the entire country? Where is the limit?

I can see their concern, and you can assure them that the sites you
create for your clients are unique and that they do not need to
worry that you will copy the work you already did.  Just make sure
you make the sites different, and I can't see the issue.  You are in
the service business and unless they paid you extra for an exclusive
contract, then they have no say whatsoever over other work you do.

Brad Waller, VP, Business and Affiliate Development

Manage & Sell Site Banner Space:
http://adjungle.com


------- new post - same topic -------

From: Lanell Grant
Subject: Conflicts of interest

Hi Mark,

My two cents.. If you have established any sort of ongoing
relationship with your first client then I would say this is a
conflict of interest.

If your work was a one shot project with no ongoing involvement I
would do the competing web site.

Some web jobs require a fairly involved situation with the business
for which you are designing, as more than basic graphics and
implementation are involved. Those on going situations would
preclude work for competition...

Just my opinion,

Lanell Grant


------- new post - same topic -------

From: Kevin Jackson
Subject: Conflicts of interest

This is an opportunity to show how our industry has matured to the
point where we can be regarded in the same way as, for example, a
printer. Is there the same concern if competitors use the same print
shop?

No!

There may be however if they use the same print designer, depending
on how creative the designer is. Some designers come up with
creative ideas all the time, and each one is different.

The point here is that a good website involves several different
disciplines, and there is conflict in some, but not in others. For
example:

- Strategy. This is possibly the area of greatest conflict, since to
develop an effective strategy one has to know something about the
clients' plans and current position. Knowing this about one client
means you can potentially use that knowledge with their competitor's
strategy development. You can say you are ethical until you are blue
in the face, but at the end of the day the only dividing line is
inside your head and it is hard to build trust based on that. If you
were large enough to have a couple of strategists on your team, you
could assign different ones to each project and put safeguards in
place, although it is still not very reassuring to the client.

- Backend software. This depends a little more on the software.
Obviously if it is custom software created just for the client, and
it provided a competitive edge, then there may be a conflict of
interest, but there is already a pretty mature business model for
this. In the case of software development, if it is custom,
proprietary and exclusive, then it commands a premium price tag
which makes up for the lack of business from competitors. If you
retain the right to resell it, then they get a huge price break and
there is no grounds for conflict of interest charges at all.

- Design. There is some strategy in this, but once a creative brief
exists, a good designer will put the same effort and creativity into
every design, and the designer does not necessarily have to know any
sensitive information to arrive at this.

- Coding HTML. No business information needed, hence no conflict.

- Coding content. Unless some of the content is meant to be password
protected and for customers or staff-eyes only, there is no conflict
here either.

If you are a sole operator, and you provide all these services in
one person, it can be difficult to defend against charges of
conflict-of-interest. The only defensive tactic I can suggest,
especially if you are in a small town, is to work extremely hard to
cultivate a reputation for honesty and ethical dealings. Then you
can literally "stake your reputation" on it, and that will give
competitive clients a measure of reassurance.

Cheers

Kevin Jackson

Biz-Zone Internet Group Inc.
http://www.biz-zone.com/


------- new post - new topic --------

From: Sheryl Coppenger
Subject: SMTP servers

> Our current web hosting company does not allow us to
> modify the from field. They insist that we send out all
> email with a valid email address from within our domain.
        - Kevin Houston, LED 1892

> As anybody knows who has gone through this... the ISPs and
> the hosting providers are reacting with widely varying degrees
> of paranoia, anti-competitive practices and ignorance. The
> technical challenges are not that great, and the service provider
> who is first off the mark with this type of service could rapidly
> dominate this very lucrative market.
        - Kevin Jackson, LED 1895

Ah, so the people who have been doing this for years are ignorant
but you know better, Mr. Jackson?  If you think it's so easy and so
lucrative, then put yourself on the line.  Go for it.  Provide the
service yourself, become an instant zillionaire.  One only has to
wonder why "the Donald" didn't think of this himself. :-)

I think that before you've been in business very long you will
discover that (1) spammers lie, and they often use stolen credit
card info to set up accounts -- sometimes over and over again at the
same service under different names (2) there is no law that says
anyone has to accept your email and (3) if you give too many of the
bad guys too many chances in a very short time nobody will be
accepting mail from your ISP but you.

PS  I've been running email systems with up to 2500 or so users for
15 years and dealing with spam for about 10 years (since the
Internet went public).  I disagree with some of the strategies that
some ISPs come up with, but I have enough experience with how hard
it is to run a quality email system to respect the job.

You couldn't pay me enough to try and wrangle email at an AOL,
Earthlink, or other giant ISP.

Sheryl Coppenger, SEAS Computing Facility Staff

The George Washington University
http://www.seas.gwu.edu


------- new post - same topic -------

From: Joe Halbrook
Subject: SMTP servers

> Our current web hosting company does not allow us to
> modify the from field. They insist that we send out all
> email with a valid email address from within our domain.
        - Kevin Houston, LED 1892

> As anybody knows who has gone through this... the ISPs and
> the hosting providers are reacting with widely varying degrees
> of paranoia, anti-competitive practices and ignorance. The
> technical challenges are not that great, and the service provider
> who is first off the mark with this type of service could rapidly
> dominate this very lucrative market.
        - Kevin Jackson, LED 1895

Kevins,

You have both highlighted the practices that make it harder and
harder to distinguish legitimate vs. unwanted (spam) email and get
legitimate email delivered.

At the root of the problem is, of course, the SMTP protocol, which
is great in promoting "openness," but fails miserably in preventing
abuse.

Thus, the only logical solution is to bypass the SMTP protocol
altogether, without forcing legitimate email publishers to have to
learn and utilize alternative publishing methodologies.

I thought about this nearly two years ago, after three years of
offering what I still think is the best (although not a popular)
solution to the problem of unauthenticated Senders.  A whitelist-
based system that allows publishers to utilize attributes of email
that allow them to prove authenticity, by providing reusable words
or phrases in the Subject Lines of their mailings. This method can
be used to auto-whitelist such Senders, so that no legitimate email
is lost.

However, that system still relies on the SMTP protocol to be
involved in the delivery and receipt of *every* email.  A better
solution must exist.

My next thought process led me to this:  Why couldn't we use the
SMTP protocol to guarantee delivery to ONE single recipient.  Then,
convert that single email to browser-based content that could be
delivered to web browsers, using a delivery mechanism that removes
the incentive for abuse.

Recipients would grant permission ONCE per email publication, and
the spammers could NEVER abuse that permission.

I developed such a patent-pending delivery system that does just
that.  It allows the legitimate email publisher to seamlessly
deliver email (or any browser-based content) to a
freely-downloadable notification system that is used by recipients
to notify them of new incoming deliveries, and provides a web-based
archive of those mailings, which requires no email software, and can
be viewed from any computer's browser, regardless of location
(server-based).

I truly think direct-to-desktop is the next generation of email
communication, and I'm open to any discussion of any fallacies that
can be observed.

"Where there's a will, there's a way."

Joe Halbrook

Permission Technologies
http://www.ez-feeds.com


==== BILLBOARD ===================================

From: Michael Hardy
Subject: Firefox

> I'd like to put out an open call for practical feedback about
> the Firefox browser... What are the real and practical
> advantages of Firefox, besides just sticking it to Gates
> & Co.? What are the disadvantages.?
        - Dirk Johnson, LED 1894

All,

Different browsers have advantages and disadvantages.  I personally
do not have the time, nor the volition to go around correcting
everyone's "errors in judgement" by choosing to code only for IE.
So if I really want to visit a site that has not coded properly to
adapt to the browser's quirks, I simply use a different browser.
They each will vye for being your "browser of choice" but even this
annoyance can be dealt with by responding to the prompt with "stop
asking me" or whatever jargon their dialog box uses.

The browser is a bit like a library card.  Do you want a library
card to "East Podunk" only, or do you want to use the most
universallly accepted and coded for tool available?  When you dig in
deep enough to the reasons why developers choose one language over
another, or in this case why web surfers choose one browser over
another, it can be very subjective.  So why not just look at them as
tools for your tool belt with different capabilities?

Firefox has an excellent interface for managing bookmarks, and IE's
is very cumbersome, to say the least.  Firefox makes for a really
lousy browser on sites that require the use of ActiveX controls and
if you are using Windows XP with SP2, the firewall prompts you
before allowing these controls to run (and has a nice pop-up blocker
too).

Do you really want to wear a tool belt that only holds one tool?
That's your choice, but it's sort of like throwing out the baby with
the bath water.

Mike Hardy
codealchemist, yahoo.com


------- new post - same topic -------

From: Derek Andrews
Subject: Firefox

I can't make a rational comparison with IE since I seldom use IE,
having been scared away by all the security problems.

The features I like most are the tabbed browsing and the mouse
gestures extension. You will find all the current extensions at
https://update.mozilla.org/extensions/ New extensions are tested
before being added to the site, but I have no idea how thorough this
is. Here is what they say about extensions:

------------------------
"Extensions are small add-ons that add new functionality to Firefox.
They can add anything from a toolbar button to a completely new
feature. They allow the browser to be customized to fit the personal
needs of each user if they need addtional features, while keeping
Firefox small to download."
------------------------

The extensions I have installed currently are:

*Mouse Gestures: has more gestures than I will ever be able to
learn, but some of my favourites are Back, Open link in new tab and
Close tab.

*Popup ALT Attribute, shows the ALT tag when you point at a graphic.

*Copy Plain Text, adds this function to the right click menu.

There are others I want to try out such as Html Validator which adds
HTML validation to the View Page Source of the browser. The
validation is done by Tidy from W3c.

The standard 'find on page' feature opens a toolbar which includes a
Highlight button which highlights all occurences on the page, and
stays enabled as you navigate to other pages. If you want anything
smarter than this, I am sure there is a forum somewhere to make
suggestions for new extensions. I can't help but think you will have
more luck making suggestions to the Mozilla community than the Gates
Corporation:)

Derek Andrews, woodturner
http://www.seafoamwoodturning.com
Wedding Favors ~ Artisan Crafted Gifts ~ One-of-a-Kind Woodturning


-------------------------------------------------------
The LED Digest is sponsored by pair Networks:
pair.com for Hosting | pairNIC.com for Domains

Copyright 1995-2004 Adam Audette. All Rights Reserved.
-----------------------------------------------------------------

"Years and sins are always more than owned." - Italian Proverb