Marketing & SEO Discussion List - LED Digest

Home arrow Full Issues arrow 2004 archives arrow LED Digest 1900: PayPal, Blogs and Email Relays
LED Digest 1900: PayPal, Blogs and Email Relays Print E-mail

==================================================
                 The LED Digest
             Moderated Discussion List
     "Effective Online Advertising, Since 1997"

         pair Networks: The LED's Web Host
   Hosting and Domain Reg. from a Trusted Leader
  pair.com for Hosting  |  pairNIC.com for Domains

==================================================
List Moderator:                     Published by:
Adam Audette                          LED Digest
adam,led-digest.com      http://www.led-digest.com
...............................................
November 24, 2004                      Issue #1900
...............................................


            .....IN THIS DIGEST.....


====== NEW ======================

        <Moderator Comment>

        --== Email Relays ==--

                ~ John Smart
"...many ISP's will block outgoing email that is
not sent through the ISP's mail servers."


==== CONTINUING =================

        --== Getting Started with Blogs ==--

                ~ Amy D. Moore
"It is an on-line journal which is open to the
public to read and...post comments to..."

                ~ Johnn Four
"My caveat is to understand that their primary
cost to you is your time."

        --== The PayPal vs Merchant Accounts Debate ==--

                ~ Mark Roberts
"...PayPal has been a real relief for me."

                ~ Maria Meyers
"PayPal is a great concept."


==== BILLBOARD ===================

        --== Link Farm Problem ==--
                ~ Willie Crawford
                ~ Evan Lesser

        --== Why Firefox? ==--
                ~ Brad Waller


======== NEW ====================================

<Moderator Comment>

LEDers,

The "Conflict of Interest" thread just won't die! I continue to
receive posts on the thread, and while many of them are redundant,
some continue the discussion. I'll go ahead and put out another
Special Issue this Friday. That should clean out the rest of the
posts (or most of them anyway).

Hope it's a great week,
Adam

------------------------------

From: John Smart
Subject: New Topic - Sending e-Mail

Hi LEDers,

Many of my smaller clients have a problem which I thought I had
solved, but it is coming back to haunt me.

We offer hosting. Included in the hosting packages are POP 3 e-Mail
accounts. Some ISP's block e-Mail being sent through third party
servers. I have heard claim that this is to prevent spam, but that
is such a flawed argument. Anyway, whatever the reason, many ISP's
(home user ISP's - business accounts don't appear to have this
problem) will block outgoing e-Mail that is not sent through the
ISP's mail servers.

My first fix for this was to have the incoming server as the one we
host, the outgoing server as the ISP's outgoing server, and the
return address set to match the incoming server. This worked very
well for the past two years, then it seemed to stop working for some
accounts.

My next attempt to thwart this issue was to change the port for
outgoing mail. So as well as sending on port 25, some of our servers
now accept outgoing mail on port 1080 also. This appears to have
solved the problem for many ISP's, but there are still some that
cause headaches.

Another solution tackles the problem from a different angle - web
based e-Mail solves all the issues. But the fact remains that many
people like using Outlook / Eudora / Communicator / etc and don't
want to use the web based tools that we offer.

Is there another solution? Something I am missing? Please help!

John Smart, Technical Director
InternetDesign.com - "A Human Touch in a Digital World"


===== CONTINUING =================================

From: Amy D. Moore
Subject: Blogs

> I am an ancient old guy and I can prove it. I still don't
> know what exactly a "blog" is! How do they differ from
> a forum, chat room or just a web site? How much work
> is involved in administering one? Dangers? Pitfalls? Cost?
        - Peter D'Aprix, LED 1899

In LED #1899, Peter D'Aprix asked "what's a blog." That is a fine
question, and one which many Internet users do not know the answer
to.

Simply stated, the word "blog" comes from combining the two words
"Web" and "log." It is an on-line journal which is open to the
public to read and, quite often, open and available for readers to
post comments to (which will also be open to the public to read).

When I present "blogging" to the class I teach about the Internet a
the local community college, most students' initial reactions are
"Why would anyone put their diary up for the public?" Power and
popularity come to mind. Some of us just like to write.

The impacts of blogs are far ranging and I had quite the education
on this during our past election. I worked as the webmatrix for a
local candidate and was invited to a number of fundraisers and our
victory party. One of our biggest donors discussed blogs with me
during the victory party - how she got "all" her political news from
the bloggers. Mainstream reporters shun bloggers as incompetant or
lacking authority. It is only the commercial nature of television,
radio, and newspaper that "gives" authority anyway. Real authority
is vested in reporters by their readers - and bloggers have nothing
to lose, so they tend to discover and report the real breaking news
long before the mainstream would dare offend their advertisers.

You can find this kind of blogging on mainstream media on-line such
as MSNBC.com. Look in the right menu boxes for "Hardblogger",
"Bloggermann", and more.

Then there are personal blogs, often filling up major blog hosting
company sites like blogspot.com and myspace.com or using open-source
software like WordPress installed on one's own web server. I wrote
my own blogging software for a personal site. I write erotica, and
last month my blog (at 7 months old and about a variety of topics,
but mostly sex, gender issues, and libertarian politics -
http://dalehwest.com/writing/soupstone) broke the barrier - it now
receives more page-views daily than the collection of almost 100
erotic stories on the same site. That impressed me!

To get started in being a blog reader (many of us read certain blogs
as faithfully as we read our local papers) visit one of the major
blogging sites and search for a topic that interests you. Blog back.
Then, if you are so inspired, start blogging yourself.

What blogs have become are the "pull" reciprocal of newsletters.
John Audette (of I-Sales fame) would be impressed. There is real
time discussion which occurs between the blogger and readers as well
as between the readers / commenters of bloggers. I read a number of
bloggers - and make a point to post my comments. The topic of the
blog dictates the URL I include with any comments, but a number of
my sites have directly benefitted from traffic derived from my
comments on like-minded blogs.

Amy D. Moore
http://internetsupportservice.com
Building Internet & Database Solutions since 1996


------- new post - same topic --------

From: Johnn Four
Subject: Blogs

> Dangers? Pitfalls?

Blogs are great. My caveat is to understand that their primary cost
to you is your time. If you can work blogging into your daily
processes and workflow, then maintaining one is a legitimate option.

How much time each day or week, once you get up and rolling, could
you dedicate to blogging? A few minutes daily would be enough, but I
have a growing To Do list of things that will only take that amount
of time. :)

If you decide to jump in, decide carefully on a schedule and stick
to it so that the task doesn't become a loadstone.

Cheers,

Johnn Four
http://www.bioware.com


------- new post - new topic --------

From: Mark Roberts
Subject: PayPal vs other

> What are you using or setting up for clients? Merchant
> Accounts to accept credit cards, PayPal, or both?
        - Brian Rideout, LED 1899

I can only speak for myself. I have used PayPal for many years and
have never had a problem with it. I have a shopping cart where
people pay for products upon check out (users do not have to create
a paypal account to use the service) and I also have some customers
that have recurring accounts set up and there cards are charged
every month (no problem with this either). Never have had a
complaint from a customer about using it.

After listening to all the problems and hoops people have had to
just through to use regular merchant accounts, PayPal is a real
relief.

Also they have a lot of other services that I use including shipping
on occassion and invoicing which is really cool. It allows me to
accept their order, calculate any shipping/handing, then invoice
them where they can pay with their credit card.

Needless to say, PayPal has been a real relief for me.

Is it cheap? Yeah, I really do miss those high merchant account and
gateway costs, but it is worth it.

Mark Roberts

Roberts Computing Systems
http://www.robertscomputing.com


------- new post - same topic --------

From: Maria K Meyers
Subject: PayPal vs other

> Personally, I see PayPal only as the sign of an online merchant
> too cheap to get a merchant account and it doesn't give me a good
> feeling about the site. Anyone else feel that way or is it just me?
        - Brian Rideout, LED 1899

Hi Brian,

Most of our business is conducted over the phone. This is followed
by internet sales, location sales, and then mail. We have existing
merchant accounts, but we are looking at adding PayPal as an
alternative payment option for our patrons.

PayPal has its flaws. It is the frequent target of hackers and
phishers. There have been lawsuits and many disgruntled users.  I
don't view it as a solution to our merchant needs, but as another
payment alternative. Many PayPal users have funds sitting in their
accounts, whether this be from eBay sales or transferring money from
checking accounts. As an impulse buyer - I know, I know: bad habit -
I am more inclined to make a last minute purchase on a site that
displays the PayPal icon if I have money in my PayPal account than
if I have to put it on a credit card.

Several shops that I visit regularly have started accepting PayPal
payments, sites like Overstock.com, GoDaddy.com, CafePress.com, etc.
This, of course, is bad for my budget; however, it does reflect the
acknowledgement of PayPal account holders as another market to tap.
If I find a book on Amazon.com, but I don't want to use my credit
card, I immediately go over to eBay or do a Froogle search for the
ISBN number and PayPal to locate a site that will sell me the book
and accept PayPal.

PayPal is a great concept. Not-for-profits can receive donations
from visitors, small businesses can operate online stores without
having to tackle a merchant account, users can have access to
transfer money to each other, etc. For medium and large businesses,
I see it more as an alternate form of payment to offer.

Maria Meyers, Box Office Manager, Website Manager
American Heartland Theatre


==== BILLBOARD ===================================

From: Willie Crawford
Subject: Link farm

> A large link farm is linking to my site and I can't figure
> out how to track them down to send a cease and desist
> letter. I have sent a letter to ServiceMagic (the link recipient),
> but they deny any involvement
        - Peggy Deras, LED 1899

Hi Peggy and LEDer's,

I would try to track down the operator of the link farm to ask them
not to link to me. At the same time, I don't believe that you are in
any danger of losing your ranking just because they link to you.  If
you could be penalized that easily for being linked to from a "bad
neighborhood" then your competitors could simply set up a link farm
on an expendible domain just to  link to you and out maneuver you.

It's not that easy for a competitor to take you out :-)

Willie Crawford
http://therealsecrets.com


------- new post - same topic -------

From: Evan Lesser
Subject: Link farm

Peggy:

Most webmasters and SEO gurus will tell you that your own search
engine rankings cannot suffer from who is linking to you.  If this
were the case, you could "bring down" a competing website simply by
creating a few junk portals that employ all of the webmastering
"don'ts" (doorway pages, irrelevant linking, hidden keywords, etc.),
and linking to your competitor's website a few hundred times from
the junk portal.

The only harm that will ensue from a link farm linking to your own
website is public image. However, most web surfers are savvy enough
to know that a link on a website does not necessarily constitute any
form of endorsement.

Good luck..

Evan Lesser

LinksManager.com
http://linksmanager.com
evan, linksmanager.com


------- new post - new topic -------

From: Brad Waller
Subject: Firefox

> I'd like to put out an open call for practical feedback about
> the Firefox browser... What are the real and practical
> advantages of Firefox, besides just sticking it to Gates
> & Co.? What are the disadvantages.?
        - Dirk Johnson, LED 1894

1) The biggest advantage I see is that it supports tabbed browsing.
Once I started using Netscape with tabs, I stopped using Explorer
for anything other than verifying sites or viewing those that only
worked in Explorer.  FireFox also handles RSS feeds well and has
easy customization and configuration.

I use the left sidebar to display my bookmarks or my history.
Search is integrated into the browser, it can remember form
information, and keep track of passwords.  When you want to find
something on the page, it opens a small window in the footer bar
where you type in the keyword and the you can click to find next,
find previous, or highlight all instances.  If the word is not
there, the box background goes red.  When you are logged into a
secure site, the address bar background is yellow.

2) The biggest disadvantage I see is that MS specific things may not
work, and I have seen sites that do not work properly.

3) The extensions are great.  The one that blows me away is
BugMeNot. This one lets you right click in a registration field for
a popular site (like the NY Times) and it will fill in a "public"
login for you so you don't have to register.  The logins come from
users of the plugin, so you can add to it as well.  The other vital
one is called Session Saver. This one will restore your browser (all
windows and tabs AND history) in the event of a crash or manual shut
down of the program.  When you open it again, everything is as you
left it!

Other good ones add in more places to search, allow you to right
click to copy a selection in plain text, copy an image, view
cookies, and view HTTP headers as they go by.  You can find them at
either http://extensionroom.mozdev.org/ or
https://update.mozilla.org/extensions/ (busy due to release).

One warning.  Many extensions are not updated to the full release
version of FireFox, so they may not work until they also get
released. Luckily, it is easy to check for updates of all installed
extensions.

Brad Waller - VP, Business and Affiliate Development

Manage & Sell Site Banner Space:
http://adjungle.com


-------------------------------------------------------
The LED Digest is sponsored by pair Networks:
pair.com for Hosting | pairNIC.com for Domains

Copyright 1995-2004 Adam Audette. All Rights Reserved.
-----------------------------------------------------------------

"There is no escape -- we pay for the violence of our ancestors."
- Dune