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List Moderator:                     Published by:
Adam Audette                          LED Digest
adam,led-digest.com      http://www.led-digest.com
...............................................
December 21, 2004                      Issue #1911
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            .....IN THIS DIGEST.....


===== NEW ======================

        --== Image Galleries & Search Spiders ==--

                ~ Rob Bishop
"...there are tons of image gallery scripts but I
wondered if you had a preference."


==== CONTINUING =================

        --== Dynamic DNS? ==--

                ~ Richard Jones
"Sounds like a great opportunity."

                ~ Peter Warnock
"Running your own server is not as easy as
they make it sound..."

        --== The Challenge-Response Approach ==--

                ~ Peter Warnock
"Disposable addresses are the best way to track
sources of spam."

                ~ Martha Retallick
"I can count on one hand the number of times I've
responded by jumping through the hoops..."

        --== The PayPal vs Merchant Accounts Debate ==--

                ~ R. Neilson
"Consumers have differing views of payment plans."

                ~ Mark Roberts
"Never judge what someone else will buy, sell or do
based on your own preferences!"


==== BILLBOARD ===================

        --== Inside PageRank ==--
                ~ Mark Frank

        --== Browser Wars ==--
                ~ Bob Cavanagh


======= NEW ======================================

From: Rob Bishop
Subject: Image Gallery that can be spidered by search engines

LEDers;

Wow, I have been on this list longer then I care to admit, and I
need some basic help.

I have a question; I display past projects in a 'gallery' online.
http://www.customplushtoys.com/custom_plush_gallery.shtml

I am thinking of installing a piece of software that will display
the images and text but also be spiderable (is that a word) by the
search engines.

I have searched online and there are tons of image gallery scripts
but I wondered if you had a preference.

Any advice? Thanks.

Bear Hugs,

Rob Bishop

Binkley Toys
www.customplushtoys.com
Custom Stuffed Mascots


===== CONTINUING =================================

From: Richard Jones
Subject: Dynamic DNS

> Network Solutions has partnered with No-IP.com to
> offer Dynamic DNS a service that allows you to run your
> own Web or e-mail server using your cable or DSL
> connection - no matter when your IP address changes.
        - Brett Swooshman, LED 1910

Bruce, I don't understand why you wouldn't suggest this to a client,
especially one that would want you to set up the server, install all
the web pages and ongoing changes that are associated with having
and maintaining one's own server.  Sounds like a great opportunity.

"I didn't think this could be possible" - Yes, there are people that
have a chunk of code that have been able to overcome the dynamic IP
problem.  It's a hassle, but it's being done.

And no, it wouldn't violate any agreement with your connection
provider... and it is cheaper than paying for static IPs.  :-)

Richard Jones

RJ Web Services
jrj, rj-webservices.com


------- new post - same topic --------

From: Peter Warnock
Subject: Dynamic DNS

Running your own server is not as easy as they make it sound, but
it's not extremely difficult either.

You would never want to operate production servers in this
environment because there simply isn't enough bandwidth and a
variety of other issues.

Small businesses may find it more economical to operate their own
mail server.  Some mail servers have dynamic dns and smtp
authentication utilities built in which allow them to work very well
in this environment.

One very important thing to keep in mind, is that if you have a DSL
/ cable router, you need to use port forwarding for the web and mail
servers to be visible on the Web.  Also, the ports have to be open
in any firewall you may have.

The default ports are as follows:

80 - web
110 - pop3
25 - SMTP
143 - imap

Peter Warnock
webstruction.com


------- new post - new topic --------

From: Peter Warnock
Subject: Challenge response

> The only way to block spam 100% is to
> use a challenge-response system
        - Scott Wang, LED 1906

The largest source of my spam is harvesting from WHOIS.

Disposable addresses are the best way to track sources of Spam.
After I registered with a large Web retailer that starts with "O", I
began receiving a lot of spam at an email address unique to that
registration.

They swear that they did not share my address so I can only assume
that their database was exploited either through hacking or internal
theft.

Needless to say, mail sent to that address is automatically deleted
so that no bounce notifications are generated to add me to
additional spam lists.

Peter Warnock


------- new post - same topic -------

From: Martha Retallick
Subject: Challenge response

> If you are the editor of a popular newsletter, it's not unusual
> to get dozens of [challenge-response] emails from subscribers
> when you send out an issue... So if you insist on using C/R,
> please use a separate, non-C/R address for your newsletter
> subscriptions!
        - Veronica Yuill, LED 1910

Speaking as the publisher of a weekly e-zine, I get quite a few of
these "Tell me who you are before I accept your e-mail!" messages.

And I've trained my Eudora Junk filter to grab them before they
reach my in-box.

Now, I'll admit that I've become a lot more judicious about how I
share my e-mail address, and with whom, but I do think that this
challenge-response stuff is taking things a bit too far. I can count
on one hand the number of times I've responded by jumping through
the hoops I've been instructed to jump through.

I feel the same way about those phone messages that tell me to hang
up right now if I'm a telemarketer. (People, I'm not a telemarketer.
I'm just Martha, and I'm trying to call you.)

Martha Retallick
"The Passionate Postcarder"


------- new post - new topic -------

From: R. Neilson
Subject: PayPal vs other

> If you use Paypal, the customer pays Paypal using their
> credit card, then the Consumer Credit Act no longer applies.
> Many credit card companies consider Paypal to be an agent
> under Section 75 of the act and thus they are not liable for
> non delivery.
        - Richard Stubbings, LED 1910

Richard brings up a valid point on PayPal in different countries.
In the US if a customer disputes a charge with PayPal that has been
made on their credit card, it is credited back to their account
while the dispute is in contest.

I recently had an elderly customer that paid using their credit card
thru Pay Pal and then when their bill came 3 weeks later didn't
realize it was for a valid purchase, and contested it.  I have since
resolved the issue with the customer and Pay Pal once I showed I had
proof of delivery.  When shipping all orders I now either use UPS or
USPS with delivery confirmation so I can have proof of delivery.

Consumers have differing views of payment plans.  When I started to
offer Pay Pal in addition to my regular credit card options, I was
surprised by the number of new customers I picked up because they
preferred Pay Pal.  I also have found more customers are getting
away from credit cards and wanting to deal on more of a cash basis
which is surprising.  With Pay Pal they can transfer funds from
their bank account to Pay Pal as needed, and feel it is a secure
method of doing business.

R. Neilson

H. L. Supply
www.hansons.net


------- new post - same topic --------

From: Mark Roberts
Subject: PayPal vs other

> As a customer I would NEVER use a Paypal method of
> payment. So naturally my shop does not accept Paypal.
        - Richard Stubbings, LED 1910

A very serious and potentially costly mistake many marketing people
make. Never, ever, judge what someone else will buy, sell or do
based on your own perferences!

I have a garage full of products that I just knew would sell like
hot cakes because I though they were the greatest invention since
the frisbee. Ha! and there they sit.

On the contrary, I thought I would laugh myself silly when a local
teenager came up with the idea of selling dirt (literally) from her
back yard. Unfortunately (for me) she is now making a small fortune
from it on ebay selling it for $5 - $15 for a couple of ounces.
Gosh, I wish I had thought of that.

I hear at least once per day on the news about someone doing
something, that in my way of thinking, no reasonable person would
do. Yet the do it day after day.

Never, ever ASSUME that just because you would or would not do
something...that everyone thinks just like you do.

Mark Roberts

Roberts Computing Systems
http://www.robertscomputing.com
Database managment/deveopment, Web Hosting


==== BILLBOARD ===================================

From: Mark Frank
Subject: More on Google's Pang Rank

Have you ever wondered how Google's Page Rank really works? The
Economist online has a easy to understand explanation in this
article - http://www.economist.com/science/tq/displayStory...

The article pretty much confirms the idea that link farms are a
waste of time.  Farms tend to have low page rank and they have so
many outbound links that each link has very little value.

It also seems so say that links from sites with high page rank are
really only valuable if they have just a few outbound links  If they
have hundreds of links, each link isn't worth much because the value
of each link decreases as the number of outbound links increases.

So, it seems that the best way to gain page rank is to get top
ranked sites to link to your site - but to no one else's.  I've
already sent an email to Yahoo asking them to drop everyone's site
but mine.  That should really drive my site's page rank through the
roof.

Mark Frank
http://www.websitedesignbiz.com


------- new post - new topic -------

From: Bob Cavanagh
Subject: Browser wars

> Lenient browsers are a double-edged sword... the existence
> of these browsers tends to result in a lot of sloppily coded pages.
> If all browsers were a bit stricter, surfers would encounter fewer
> bad pages.
        - Tom Aman, LED 1910

Am I ever with Tom on this one!  This isn't simply an issue of
browser compatibility.  All kinds of products now render HTML code
with email clients being a prime example.  The only possible way
that all these varied products can reliably display the intended
content is when the HTML is coded with strict adherence to the
standards.

It is simply irresponsible for anyone, including Microsoft, to
knowingly create HTML rendering code that does not enforce the
standard.  If they think the standard is too strict, they should
work with the industry to modify the standard -- not simply ignore
it.

Bob Cavanagh, Director of Technology
Queen's School of Business


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