| LED Digest 1490: Paying for Pop-up Impressions? |
|
|
|
================================================== bCentral Daily Digest Moderated Discussion List "Effective Online Advertising" ================================================== List Moderator: Supported by: Adam Audette bCentral ................................................. January 3, 2003 Digest #1490 ................................................. .....IN THIS DIGEST..... ====== NEW ====================== -=Experience with WhenU.com?=- ~ Ivan J. Jimenez "...I'm contemplating [using this service]. Any advise?" ==== CONTINUING ================= -=Search Engines & Frames=- ~ Christian Nielsen "...a framed site WILL present content faster than a non-framed site..." ~ Richard Stubbings "...forget the general rules and work out what is best for you and your site." -=Defamation and the Internet=- ~ David Spahr "Al Gore never said that [he created the Internet]..." ~ Craig Herrington "Let's keep government out of the Internet, shall we." ==== BILLBOARD =================== -=How to Create HTML Email?=- ~ Sara Griffith ~ Peter Warnock ====== NEW ====================================== From: Ivan J. Jimenez Subject: WhenU.com Has anyone had any experience with WhenU.com? They're offering me an advertising package based on pop-up impressions and click-throughs. It seems like a profitable strategy but I'm going solely from what they're telling me -- and it's all good... Can it be too good to be true?! For those who don't recognize the name, WhenU.com is a program that comes installed on many new computers that sends pop-ups and pop-unders whenever certain criteria is entered in your browser, if a similar company's site is visited, and in some cases, when your site is visited. Here are some examples: - You visit Hotwire.com and a pop-under ad shows up for Priceline.com - You close your Amazon.com window and you're greeted by another window labeled "resources" with similar companies offering the same products (i.e.: Barnes & Noble, Borders Books, etc.) - You go onto the American Airlines website and you get a pop-up telling you to "Click here to save on THIS purchase." I noticed some of the big names using the service and I'm contemplating doing the same. Any advise? Looking forward to your feedback, Ivan J. Jimenez CosmicBreath.com ===== CONTINUING ================================= From: Christian Nielsen Subject: Frames I exchanged a few emails with a man who has opened up my eyes from their previously slammed shut state on the subject of frames. I still think they require extra attention to optimize correctly, and may not perform as well. But a framed site WILL present content faster than an non-framed site, if the same layout, graphics, etc. are used. A framed site does not have to keep re-loading the navigation elements over and over. A site that is load-time sensitive, like a real estate site that is loading many images, should result in a better experience for the user. There are still many people out there on dial up connections, and business owners should accommodate their customers that use them. Sure, you can pre-load images, but why keep loading the same things over and over? The alternative is text-link navigation that takes very little time to keep reloading. So I will now give clients the option of using a framed site, as long as they understand the possible trade-offs when it comes to site optimization. Now if I could change my educator's attitude about SEO, life would be very good indeed...! Thanks, Christian Nielsen Nielsen Technical Services ------- new post - same topic ------- From: Richard Stubbings Subject: Frames This subject always raises hackles since people have firm ingrained opinions. The problem is that they are all talking in generalities. It is better to forget the general rules and work out what is best for you and your site. At the end of the day you want a site that is liked and navigated by your visitors. You want a site that has lots of visitors, who find it easily and for a commercial site, has a good conversion rate. I tried frames, and I tried non frames. I found the framed site much easier to set up and maintain. A non framed site with navigation as easy as the framed site proved to be much much harder to produce and maintain. Having said that my site is now non framed because the traffic it generated was 200% higher, and the conversion rate 50% higher. I.e. not only am I getting a lot more visitors, but the percentage of sales to visitors is also higher. So for me the non frame choice was obvious. My visitors clearly preferred a non framed site. So all I can say is keep an open mind, try both approaches and see what works for you. If you can design and develop a good working framed site which outperforms your design of a non-framed alternative, then clearly frames are for you. Frames did not work for me. Richard Stubbings Kulture Shock www.kultureshock.co.uk ------- new post - new topic ------- From: David Spahr Subject: Defamation > If anyone can be considered to have invented > the Internet as we know it today it is probably... > Tim Berners-Lee. - Geoff Marshall, Daily 1488 > I thought it was Al Gore? <grin> - Jill Whalen, Daily 1489 Just so the truth is known, Al Gore never said that. It was a right-wing media smear: www.commons.somewhere.com/rre/2000/RRE.Al.Gore.and.the.Inte1.html David Spahr antique-photography.com ------- new post - same topic ------- From: Craig Herrington Subject: Defamation Dear Readers: Based on the foreign email I am receiving and the responses in the forum from my comments (in issue 1481) I thought it best to clarify a few things for those of you that may not have understood my perspective. First I would like to say that this incident with the Australian High Court gives birth daily to dozens if not hundreds of responses in all forms of media here in the U.S. at least. That is how strong the impact is having here. Here is just one editorial I came across today from NUA Analysis (Internet Trends and Statistics Web site): www.nua.ie/surveys/analysis/weekly_editorial.html. The issue at hand is not Australia or its people. It is the ending outcome of The High Courts action that set the ball in motion for any government in the world to get involved politically using the Internet. Thereby jeopardizing all free speech in all democracies. Australia is getting the heat because "They drew first blood" so to speak. That one action they took will now open the flood gates of legal hell for anybody in the "Free World" that uses the Internet. This whole fiasco could have been avoided if Mr. Gutnick would have done the "right thing". What is the right thing? File a Defamation Lawsuit Right Here In the U.S. We have very strong laws in regards to defamation in this country and he would have had just as good of a chance winning a suit here if it had merit. And he would have been able to collect any awards much easier. For you "Legal Eagles" that like to read into things that aren't there, said or implied, there has been more than enough "Lip Service" and finger pointing about violating any rules or laws of any country just so you can stand on a podium. I have never heard, read or said anything about going to another country and not following their laws. Domestic or otherwise. The whole issue is about preserving the Internet and allowing free speech without undo government interference or hidden agendas. If two or more people have a problem with each other they need to take it up amongst themselves in the proper legal boundaries and not involve the rest of world. In regards to the comments "incalculable favors and debts" that wording may have been a little strong. The U.S. doesn't help out other countries to gain points. It helps in order to preserve freedom. Let's keep government out of the Internet, shall we. Thanks, Craig Herrington ==== BILLBOARD ==================================== From: Sara Griffith Subject: Flashy email In response to Derek Andrews, who despises HTML email, and states "text rules," (#1489) here is the opposite opinion. I get thousands of text ads and rarely do anything but glance at the subject before deleting. An HTML ad will at least get looked at and a well done HTML ad will get me to click through to the site. As far as how to compose an HTML email, like another responder, who mentioned Netscape, MS Outlook has a selection for text or HTML. You can set it as the default from the Tools-Options-Email formatting menu or change on the fly from the Format menu. Eudora has pretty much the same option. However, I find that designing the email in an HTML editor and copying into an email is the better way if you have anything more complicated than hyperlinked addresses. Since I use Front Page exclusively, I design the email in Front Page and then copy it to wherever I want to use it. Sara Griffith www.pal2pal.com ------- new post - same topic ------- From: Peter Warnock Subject: Flashy email Mozilla mail from the www.mozilla.org is easy to use and allows you to send both text and HTML email. Prepare your email as a web page in your favorite editor and copy the code. When composing a new message in Mozilla mail, insert your cursor in the body of the message, then click on 'Insert' > 'HTML' from the toolbar and paste the code into the box that appears. Remember to use absolute links when designing the page since this page won't be served. That's all there is to it! Peter Warnock www.webstruction.com ------------------------------------------------------- The bCentral Daily Digest is edited by a third party moderator, Adam Audette. As such, bCentral does not control which postings are accepted into the digest for publication. The contents of the digest do not necessarily reflect the opinions of bCentral, Adam Audette, or his company, Adventive. bCentral, Audette, and Adventive make no warranties, either expressed or implied, about the truth or accuracy of the contents of the bCentral Daily Digest. |
