| LED Digest 1491: New Directions! |
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================================================== bCentral Daily Digest Moderated Discussion List "Effective Online Advertising" ================================================== List Moderator: Supported by: Adam Audette bCentral ................................................. January 6, 2003 Digest #1491 ................................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ New Directions! ==== CONTINUING ================= -=Experience with WhenU.com?=- ~ Janet Attard "...most online publishers consider that type of 'program' to be scum-ware." ~ Brian Caldwell "WhenU is evil. It is as bad as Gator." -=Defamation and the Internet=- ~ Vicki M. Lambert "...Al Gore created the internet for government agencies." ~ Paul Harman "Gore...overstated his role..." ==== BILLBOARD =================== -=How to Create HTML Email?=- ~ Brian Douglas ~ Wanda Turner ====== NEW ====================================== <Moderator Comment> Greetings, I'm excited to announce a new direction coming with your Daily Digest, which will continue to build upon our excellent tradition, and hopefully advance it even further. What's happening: Due to a budget decision, Microsoft bCentral will no longer be producing the Daily Digest. The Digest is published 5 days a week, and the hours required to create and manage such a quality publication are substantial. It's a busy list, and busy lists can be expensive to operate. As you may know, I'm co-owner and editor-in-chief of the e-mail list publisher Adventive. We publish business-to-business and business-to-consumer lists similar in style and format to the Daily Digest. That's no coincidence: Our company was responsible for the initial creation of this list back in 1997 with LinkExchange (now bCentral). What am I getting at? Well, the great people at bCentral are handing ownership of the list over to Adventive. This means that I will continue to publish this list, under a different name, in much the same fashion as it's currently being produced! This change will be completed on Jan. 17, 2003. The bottom line for you? The LIST WON'T CHANGE! So what will change? Here is a short list of changes you can expect to see: - The name will change from bCentral Daily Digest back to "LED" (if you're a veteran of the list, you'll remember that name!). LED used to stand for "LinkExchange Digest". Now it's simply a generic acronym that's instantly recognizable for our subscribers, who have been "LEDer's" for years. - The subscribe and unsubscribe links will change, pointing to our list.adventive.com servers. The posting address will change, as will my personal contact for the list. But not until AFTER January 17! - A new homepage will be set up at LED-Digest.com, with information, FAQ, archives and more. Past issues will be uploaded to the archives over time. What will NOT change? - The quality you've come to expect from this list. - The schedule, which has always been Monday through Friday. - The format of this discussion list. - The moderator, which is me :-) This transition from bCentral's server to Adventive's will be completed on January 17. You have my word that we will NOT change the format of the list, and that your e-mail address will NEVER be shared or sold to any other party, period. If you have concerns, please see our Privacy Policy, endorsed by TRUSTe. If you would NOT like to stay subscribed to this list under Adventive's ownership, please unsubscribe: I would like to offer my sincere and grateful thanks to the people at Microsoft bCentral. They have been a pleasure to work with, and always consummate professionals. But above all they have shown *every one of us* that they want to see this great list continue. Thanks, guys! It's been a long ride -- almost 6 years -- and it looks like it's just getting started... Your moderator, Adam Audette | This email address is being protected from spam bots, you need Javascript enabled to view it Questions and comments are very appreciated! ===== CONTINUING ================================= From: Janet Attard Subject: WhenU.com- type programs > [WhenU.com] is a program that comes installed > on many new computers that sends pop-ups and > pop-unders whenever certain criteria is entered > in your browser, if a similar company's site is > visited... - Ivan Jimenez, Daily 1490 I think you'll find that most online publishers consider that type of "program" or advertising "service" to be scum-ware. Like a parasite, those types of programs live off the work (and expense) that other companies put into building their sites. The publisher sites lose traffic, sales and commissions because the visitors that they attracted with their content and paid advertising are spirited away by the scum-ware popups and popunder ads. The scumware companies don't pay the publisher for the ads. But they collect money from advertisers for placing the ads on the publishers' sites. To me, that seems like theft of services. IMHO, if an advertiser wants to advertise on a targetted site, they should go to that site and buy advertising on the site. Or buy through a legitimate ad network that pays the publishers for the ads they place on the service. Janet Attard Business Know-How ------- new post - same topic ------- From: Brian Caldwell Subject: WhenU.com WhenU is evil. It is as bad as Gator. The spyware program was recently installed on my PC without my knowledge as I installed another program. Now I cannot remove it, even by using the anti-spyware program called AdAware (which is a good little spyware removal program). Now every time I open a new browser window I see ad popunders. Don't use it, your customers will hate you. If you don't care about your visitors attitude toward your company then I can attest to the fact that the WhenU technology works... then when your customers discover that yours was the site that helped install a most annoying spyware program, they will never return to your site again. Brian Caldwell, Co-Founder squareseed.com ------- new post - new topic ------- From: Vicki Lambert Subject: Defamation > If anyone can be considered to have invented > the Internet as we know it today it is probably... > Tim Berners-Lee. - Geoff Marshall, Daily 1488 > I thought it was Al Gore? <grin> - Jill Whalen, Daily 1489 > Just so the truth is known, Al Gore never said > that. It was a right-wing media smear. - David Spahr, Daily 1490 Actually what they were referring to was that Al Gore created the internet for government agencies. When he and Bill came into office no, I repeat no, government entities had websites . They had bulletin boards that were cumbersome and difficult to use if not experienced. Al was put to work getting all agencies to put up website with information the general public could use. It was a great boon to people like me who work with government regulations from the IRS etc on a daily basis. Vicki M. Lambert, CPP Lambert and Associates vickimlambert.com ------- new post - same topic ------- From: Paul Harman Subject: Defamation In a March 1999 interview with Wolf Blitzer, Gore said, "During my service in the United States Congress, I took the initiative in creating the Internet." It was not a right wing or any other kind of smear. Gore did say it and indeed had a role in making the internet what it is today. He overstated his role, like he did a lot of other things. Paul Harman ==== BILLBOARD ==================================== From: Brian Douglas Subject: Flashy email > ... I find that designing the email in an HTML > editor and copying into an email is the better way... - Sara Griffith, Daily 1490 Sara: Simply copying the HTML code and pasting it into any email client will cause you all sorts of problems - when trying to create HTML email. If your email client doesn't format the outgoing HEADER of the email to HTML (from plain text), then some (actually - many) browsers will not know how to properly handle the email and can / will display your lovely HTML code as just that - HTML code! Most of the major email clients will allow you to go into the preferences and change the way your email is sent, but I would bet that the standard setting is set to plain text email. So, you might want to always check this before sending your HTML emails. Sincerely, Brian Douglas TradeShowJoe.com ------- new post - same topic ------- From: Wanda Turner Subject: Flashy email Franko, We have been successfully creating HTML newsletters with embedded images and mass emailing our client base using a great mail program called GroupMail by Infacta www.infacta.com . They offer a free version that is not bad and their full version offers some great features if you manage many different groups of email addresses. It's super easy to use and you can import your current address book so you won't be typing all those pesky addresses in again. Wanda Turner North Country Computer ------------------------------------------------------- The bCentral Daily Digest is edited by a third party moderator, Adam Audette. As such, bCentral does not control which postings are accepted into the digest for publication. The contents of the digest do not necessarily reflect the opinions of bCentral, Adam Audette, or his company, Adventive. bCentral, Audette, and Adventive make no warranties, either expressed or implied, about the truth or accuracy of the contents of the bCentral Daily Digest. |
