| LED Digest 2294: Clients and Competition |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Registration from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. November 22, 2006 Issue no. 2294 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ Happy Thanksgiving "No issues until Monday..." --== Web Development Auditing ==-- ~ Joao Pereira "Have you had your work audited any time?" ==== CONTINUING ================= --== Marketing Exclusivity ==-- ~ Beth Earle "This may not work in every market..." ~ Dan Jeffers "I don't think there is a moral dimension to non-compete agreements..." --== Is AdWords a Scam & Exploitation? ==-- ~ John Barendrecht "...you can't see Google results past 1,000. Google will display [an] error message..." ==== BILLBOARD =================== --== Re: Site Hijacking ==-- ~ Ray Nicholson ========== NEW ==================================== <Moderator Comment> Greetings LEDer, For those of us celebrating Thanksgiving, there will be no issues published until next Monday. It's getting to be that time already, can you believe it? The holiday season is just around the corner, too. Man it's hard to get anything done this time of year. :-) To all LEDers everywhere across the globe: I wish you the very best in business and in life. Yours, Adam ------------------------ From: Joao Pereira Subject: Web Development Auditing Hi, Sometime ago I worked for a company doing web development and project management. One day I was asked to check on the work being done by another company to one of our customers and I ended up delivering an extensive analysis of the quality of their work regarding webpage coding (HTML & standards), programming skills (code layout, use of standards, proper names, error trapping), website performance under stress (1000's of simultaneous requests), security (database and web attacks) and data integrity. I did this work from that point on for some of our big clients and now that I have left my former job I am starting my own company for this same purpose. My question is, are there many companies doing this already, and how do you guys see this kind of activity? Have you had your work audited any time? Would you think of using this kind of auditing when using the services of another party? Thanks, I'm listening... Joao Pereira Web development quality assurance joao.pereira, dotinspired.com ======== CONTINUING =============================== From: Beth Ann Earle Subject: Marketing exclusivity Hi, guys. My employer started out as an Internet marketing company for the rubber and plastics industries, so we have a number of clients who are either real or potential competitors of each other. Each company knows, going in, that their competitors were among our clients. For some, that was a draw; for others, a drawback. Those who liked the fact that we specialized in their industry took advantage of our expertise; those who were afraid of their competitors learning their secrets opted to take advantage of someone else's expertise. Honestly, none of our clients have ever shared any secrets with me -- and we haven't needed to know any secrets to create an effective web site and Internet marketing strategy for them. We go through the same process with each client, each time, so there's no danger of one competitor piggy-backing off the success of another. In the end, most of our clients seem pretty much the same (there aren't too many differences from one plastics processing machine to another, or from one type of plastic to that same type made by somebody else). But each of our clients seems unique, too, because of their particular mindset and approach to business. Soooo ... each project seems to gel based on who the company is, not what it does, which precludes much overlap from one competitor's site to another. It seems to work well for our clients, and nobody's upset because a competitor is performing on some keyword or other better than they are, because they know they themselves are performing better than the competitor on other good keywords. They know, too, that the ultimate success of their web site depends on how much they're willing to invest in promoting and maintaining the site. And we set realistic expectations for what sort of outcome each client should expect. This may not work in every market and, obviously, doesn't click with every prospective client, but it seems to work OK for our clients. With thanks for all the great LED'ers from around the globe, Beth Earle www.pilotfishseo.com -------- new post - same topic -------- From: Daniel Jeffers Subject: Non-competes I don't think there is a moral dimension to non-compete agreements, not between parties that have parity in the original negotiation. Basically, if someone does work for me, I pay them. If they learn from it, great. If that bothers me, I can pay them less and call it an internship. If they use my contract to increase their own ability to serve other clients then I should get a discount, if I ask for it. If I really don't want them to work for a competitor, I can pay them a lot more, something equivalent to the amount of money they'd likely lose (discounted by the security of having a steady paycheck, of course). Non-competes only get exploitative when the party with greater negotiating power forces them on the other party as a condition of the initial contract or employment. Dan Jeffers, Internet Marketing Specialist American Institutes for Research http://www.air.org -------- new post - new topic -------- From: John Barendrecht Subject: AdWords Nancy Cardinali wrote -- > Roger has his browser / search engine SET UP to > show 10 results per page. I have mine set up to show 100. - Nancy Cardinali, LED Digest 2293 - http://www.led-digest.com/content/view/1372/55/ If she gets that upset about 10 or 100 results per page, I wonder how she'll feel when she discovers that you can't see Google results past 1,000. Google will display the following error message: "Sorry, Google does not serve more than 1000 results for any query." http://www.googleguide.com/last_results_page.html Best regards, John Barendrecht centralhome.com ==== BILLBOARD =================================== From: Ray Nicholson Subject: Hijacked > I know this thread has been overlaid by many other threads since > I posted my problem back on 15 August this year. Essentially, the > space I had with my host server, seanic.net, was hacked... - Peter D'Aprix, LED Digest 2252 - http://www.led-digest.com/content/view/1071/55/ Peter I had this same problem with my site in which it ruined my business as i used to have about 175,000 hits a week and it kept going down. I don't do my own web pages and had very seldom ever used FTP to look at what i had on my space. I had a Battleship and Navy Bulletin board with about 3000 pages or posts which also includes my sale and collection pages. Had a few people come in with advertisement in about 1991, used their email address and told them it was not a forum for advertisement so they said they were sorry and will honor the request. About 4 years ago there were some of the guy's posting called me and told me there were some posts when you opened them a porno site came up, finally got that off and no problem for about 3 months than had more of it and they kept it up. It got so expensive i had to learn how to take care of it myself. I had many posts that i achieved because the boards were getting to full. I didn't know it but they had taken over my achieve file with Porno, queer sites and all types of advertisement. They must have been in there for a long time because some of their messages that i read was like they owned the site, I fought them for about 3 years before i had to take it all out. I had been deleting all the posts when i find that they are on them which also deleted them from the search engines and lost customers doing it. They got so p$#sed off that i was ruining their business at the same time that they put in 6000 posts that i had to take out that day and the next day i got an email from Dot Easy the Co where i had my space that i was way over drawn my space i had on my contract. I tried to get on my site but even with cable it timed out on me. They had loaded my site with 29000 posts which nobody could get on my site. Dot Easy told me as long as i had the HTML boards they could not control who got in but they did help take the posts off where i could finish taking the rest off. They got so p$#sed off that they came into my computer with a virus that hid all my drives and took out my windows sys 32 file. My grandson got most of my data files copied to my backup external hard drive which turned out the next day that i could not get into it either as it said unallocated so that was ruined to. I have not recovered from this instance as yet and it has been about 6 months. There were a lot of things that i sell on my site that i don't think they bothered but my traffic is still down and i put in new PhP boards for the Battleships and Navy but they are still getting in with there advertisement. This is my experience with the hackers. Ray Nicholson The Special events Co ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2006 Orange Wheel, LLC. 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