| LED Digest 2303: Sitemaps for Search Engines? |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Registration from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. December 7, 2006 Issue no. 2303 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> --== Sitemaps for Search Engines or Users? ==-- ~ Sintari "Can you argue that this service is not specifically for [Google] and that it's for the user?" ==== CONTINUING ================= --== The Email Crisis ==-- ~ John Smart "...we do not want to put any blocks between potential clients and us..." ~ Reg Charie "One thing I DO like is Project Honey Pot." ~ Al Toman "Email the webmaster of the U.S. Senate using their 'mailto' tag..." ==== BILLBOARD =================== --== My Kanoodle Experience ==-- ~ Karl L. Baldwin --== Looking for a PPC Expert ==-- ~ Carol Simicich ========== NEW =================================== <Moderator Comment> Today I had someone comment on a thread from earlier this year. It's called "The Value of Site Maps" and is located here: http://www.led-digest.com/content/view/531/54/ . An interesting point is made and, I think, one worth exploring further. This basically comes down to the "Google compliance" issue Dirk Johnson hinted at recently, but with a twist (see issue 2297 for Dirk's post: http://www.led-digest.com/content/view/1381/55/ ). Some marketers are concerned that giving Google access to too much analytical information can hurt them competitively. For example, if you're using Google Analytics (which is tied into AdWords), you could be giving Google access to your best *converting* search phrases; these may then be recommended as suggested keywords to competitors. Arguments against Webmaster Tools follow related logic. Others contend that complying is okay because Google is to be trusted (remember, Google goes by "don't be evil"). I'll let you read Sintari's comments (below) in response to Lee Roberts. Thoughts / comments are appreciated. -Adam ------------------------- From: Sintari Subject: SiteMaps for Search Engines? > Site maps are great tools often mis-used. Sitemaps are and > should be considered first and foremost as a map to the areas > that will help your clients find the information they seek faster... > Site maps are not for listing every single page within a Web > site in an effort to get your pages indexed... - Lee Roberts, "The Value of Site Maps" - http://www.led-digest.com/content/view/531/54/ Okay, but what about the sitemap Google provides in Webmaster Tools? Can you argue that this service is not specifically *for the search engine* [Google] and that it's for the user instead? Granted this is being picky, but G's sitemap is not even displayed anywhere for users - it's a (often compressed) XML file sitting in the root directory waiting for googlebot. What does this have to do with users? Nothing - you have to create a separate user site-map if you want to use it on your site. Sintari ======== CONTINUING =============================== From: John Smart Subject: Email Another tool in the spam fight is one of those non OCRable images on the screen, so the person has to type in those squiggly letters. Of course, we do not want to put any blocks between potential clients and us, but a simple explanation helps. Then to be used as spam, the spammer would have to enter every spam by hand. Why do that when there are easier ways? John Smart InternetDesign.com - A Human Touch in a Digital World -------- new post - same topic -------- From: Reg Charie Subject: Email I hate spam. Cleaning it out, setting up filters, and email management wastes a lot of my time. I have been online since '94 and have a lot of email addresses published in various venues, a lot of which have been visited by harvesters. Like John Barendrecht, I too have a "friend" named Lucy trying to sucker me into their scam. John's idea about the subject line code is good but I see where it would not work for something like LED Digest which is set up on a list. One could whitelist their subscriptions, but that would mean extra steps every time a new subscription was made. One thing I DO like is Project Honey Pot. (http://www.projecthoneypot.org) Their site states: --------------------- "Project Honey Pot is the first and only distributed system for identifying spammers and the spambots they use to scrape addresses from your website. Using the Project Honey Pot system you can install addresses that are custom-tagged to the time and IP address of a visitor to your site. If one of these addresses begins receiving email we not only can tell that the messages are spam, but also the exact moment when the address was harvested and the IP address that gathered it." --------------------- They also say that they "work with law enforcement authorities to track down and prosecute spammers." Stats about the IP addresses and frequency of harvesters / spammers caught is also available. Reg Charie www.dotcom-productions.com -------- new post - same topic -------- From: Al Toman Subject: Email > ... a study has just been release that claims > nearly 90% of all email is spam! - Moderator Comment, LED Digest 2302 - http://www.led-digest.com/content/view/1391/55/ ... and 97% of all spam comes from web pages. source:: https://www.WindowsSecrets.com (ref: FTC) You can spend $9.95 and buy a copy of the report or you can go to http://studio9.ws/scripts/email-me.php and close the door on spam right now (for free). Need help? Just ask. Still today, I come across the infamous "mailto" tag on a regular basis. Saddly, even on those web sites owned by 'professional' web designers who design web sites for the (U.S.) government who also sport "mailto". And we are paying the FTC, why? The door is wide open. Do I know why this is? Nope. Haven't got a clue. Email the webmaster of the U.S. Senate using their "mailto" spammer targeted tag and ask the U.S. Senate. They don't know either. Scabbed images, obfuscation, and paragraphs of how to email the web master are neither necessary nor effective. If you're a web master, follow the W3C and those who build upon it. If you do, we'll only have 499,999,999 more web masters to speak with. Al Toman studio9.ws ==== BILLBOARD =================================== <Moderator Comment> Karl CCd me on a few emails between himself and the ad network Kanoodle. Read on and check out Karl's cited page for the conversation he had with their staff. Is this suspicious? Your input is appreciated. -Adam ------------------ From: Karl Baldwin Subject: My Kanoodle experience Hi Adam, Thanks for your follow-up and interest. I think the following link (end of this email) pretty much covers my discourse with Kanoodle to the completion thereof. I believe the conversation speaks volumes in and of itself, so much so that I want very much to expose this but not to inject any additional interpretation for whatever audience I can provide this to. I therefore wish not to edit this down to an article, but I want to avail it to all interested readers. I have put this email exchange up on a page on my website to offer it up to any LED-Digest readers that would be interested in this apparent larceny. It is at www.mountain-lodging.com/click_fraud.htm and I would request that you offer a link to this page in the led digest. It is by design presented in reverse chronology. Best Regards, Karl L. Baldwin MountainLodging Vacation Cabin Rental Listing Service http://www.mountain-lodging.com -------- new post - new topic -------- From: Carol Simicich Subject: Looking for a PPC Expert Hi All, I'm a long-time lurker - thanks for the many years of education! I have a client who wants to set up a PPC campaign for his new web site. I have no experience with PPC so we would like to hire a specialist. I will welcome your suggestions and recommendations. Best, Carol Simicich artege.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2006 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Web 1.0 was all about connecting people [...] I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. 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