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LED Digest 1517: Spam Bot Beasts Print E-mail
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                The LED Digest
            Moderated Discussion List
    "Effective Online Advertising, Since 1997"
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List Moderator:                    Published by:
Adam Audette                        LED Digest
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February 13, 2003                      Issue #1517
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           .....IN THIS DIGEST.....

===== NEW ======================

        --== Unrecognized Links ==--

                ~ Ben Rohleder
"This is not classed as a link...even though...the page
has been indexed and cached by Google!"


==== CONTINUING =================

        --== Competing with SEO Spammers ==--

                ~ Mick Force
"Can anyone recommend a good site analyzer?"

        --== Techniques for Publishing Contact Info ==--

                ~ Trevor Johnson
"...tactics for avoiding spam bots...have recently been
researched...by Bestprac.Org..."

                ~ Joe Halbrook
"I found and use a neat little trick...called AntiSpambotMailto."


===== GEEK TIPS ==================

        --== Spam with Forged Headers ==--
                ~ Dudley Dix


==== BILLBOARD ===================

        --== Domain Registration Encore ==--
                ~ Peter D'Aprix
                ~ Vincent Tan
                ~ Donald Nelson


======= NEW =====================================

From: Ben Rohleder
Subject: Unrecognised Links

Hi,

I'm not exactly new to SEO, having been interested in it since the
back end of 1998, and currently researching the topic for a
university module.

I understand about getting the right titles, body text, alt tags,
links, etc, but there one area that's getting to me... links that
aren't links!

After chatting to the webmaster of a friends small car leasing
company, he asked me to have a go at making the site more search
engine friendly (good commercial experience for me), but we have
this problem of links.  The website has been online in some form or
another for over 4 years with no attempt at SEO until the most
recent overhaul (we are still working on it).  It's even in the
Looksmart Directory for free!

Where a directory or other website lists his company, they use some
kind of referring or scripting URL, for example:  instead of the
link being http://www.acornfinance.com , it's something like
http://www.searchuno.co.uk/cgi-bin/links/jump.cgi?ID=64202.  This
is not classed as a link to his site, even though it is and the page
has been indexed and cached by Google!

When doing a backward link check, Google delivers no results.  When
I do the same query but take out the "link:" , and select "contain
the term" I get 115 results because sites show the URL but the link
behind it is different.

That is one problem... The site is also listed in the ODP (and
Google's directory) as well as some others which are all indexed by
Google, so why doesn't Google recognise these?  Is the site being
penalised in some way, and if so, what for?

The only thing I can see which may be frowned upon is the site map
at the bottom of the index page, but this only links to pages
without other static links to them, and is within Google's own
guidelines.

Any comments gratefully received.

Regards,
Ben Rohleder


===== CONTINUING =================================

From: Mick Force
Subject: SE spammers

> I am new to SE marketing and am in the process of
> optimizing my companies web site... I am noticing some
> competitors that are consistently in the top positions
> but are relatively new to the industry...
        - Mick Force, LED 1515

> I know you didn't ask for a site review, but I took
> the liberty oflooking at your site, and have a few
> suggestions...
        - Joann Chokrach, LED 1516

Thanks Joann,

I will work on your suggestions and I appreciate your comments. I
reworked the site in December but it has been around since 1995. I
neglected to mention that, sorry.

Prior to my efforts the site was averaging about the 80th position
on the search engines that it did show up in. Don't get me wrong,
The top positions are a goal not an expectation.

My questions were geared toward the ethical issue of whether it is
appropriate to report folks that you suspect may be spamming to
improve SE ranking.

Can anyone recommend a good site analyzer?

Thanks again,

Mick Force, Web Developer
Handicomp, Inc.


------- new post - new topic -------

From: Trevor Johnson
Subject: Contact info

> Hiding an email address from the harvesting robots
> can be done by using ASCII code in the source. This
> will still allow visitors to click on the link...
        - Reg Charie, LED 1516

This method is losing its effectiveness. The programmers of the most
recent spam bots have programmed their beasts to interpret and
convert ASCII encoded email addresses.

This matter, and stronger alternatives to it, along with a number of
tactics for avoiding spam bots and preventing them harvesting email
addresses from your website have recently been comprehensively
researched and written about in a three part series by the anti-spam
organisation Bestprac.Org, entitled "Spam Bots - and how to avoid
them". This series is available free of charge at
http://www.bestprac.org/articles/

Trevor Johnson
bonuswords.com


------- new post - same topic -------

From: Joe Halbrook
Subject: Contact info

Both Reg Charie and Jennifer Polen provided good suggestions in LED
1516 on how to incorporate an email address on your web site.

I found and use a neat little trick developed by Kenric Ashe, called
AntiSpambotMailto.  The email address parameter is not just the
usual collection of Unicode or ASCII codes, which would be
relatively easy for a spambot to recognize.

Instead, each encoded character is also offset by the total length
of the email address. While it is possible that spambot programmers
could eventually write a complete JavaScript parser to circumvent
this, it's highly unlikely.

Here's a link to the free AntiSpambotMailto utility:
http://www.cleanmymailbox.com/free.html

Joe Halbrook

Permission Technologies
http://www.cleanmymailbox.com


===== GEEK TIPS ===================================

From: Dudley Dix
Subject: Spam from aliased addresses

Hi Adam,

I have a new subject that may be worth airing.

Today I have received spam emails that show two of my own addresses
as the sender, whereas I have nothing to do with them. They are both
advertising the same website with a short message as follows:-

--------------------
"Welcome to http://www.url.com
The best carders site.

Best Regards,
Boa."
--------------------

My guess is that this is another way of protecting the source of the
spam but it puts us all at serious risk of losing potential business
by being blocked by spam services or software. Our addresses may be
blocked instead of the originating address.

I have MailWasher and simply run down the list clicking on "Bounce"
for any spam. After that anything else from that address will be
bounced until I remove it from the bounce list. If it was illegally
used as an alias then any legitimate mail from that address will be
lost.

I looked at the message source and identified the following as the
only section that references my address. I don't have enough
technical knowledge to be sure what I am reading but guess that
"adsl-61-66-58-110.KH.sparqnet.net" is the true source of the spam.
Is this correct?

--------------------
"Received: from 61.66.58.110 (adsl-61-66-58-110.KH.sparqnet.net
[61.66.58.110]) by secure-hosting.net (8.10.2/8.10.2) with SMTP id
h1C47Lb28138 for < This email address is being protected from spam bots, you need Javascript enabled to view it >; Tue, 11 Feb 2003 23:07:22
-0500".
--------------------

I thought that maybe the company that owns [URL removed] does not
know how its site is being marketed through a bulk email service. I
visited the site to send a polite email and expected a company
selling sports cards or similar. Instead I found a website for a
company named BOA Factory and advertising to sell credit card
details and anything else that is illegal. I can't decide whether it
is an elaborate spoof or the real thing. I found no live email or
htp links but there is an email address that appears to be in the
Ukraine.

I will advise my ISP and ask them to block this company, if that is
possible. Is there anything else that can be done?

Regards,

DD

Dudley Dix Yacht Design
http://dixdesign.com/


==== BILLBOARD ====================================

From: Peter D'Aprix
Subject: Domain registration

I am suprised that no-one has mentioned http://123cheapdomains.com I
have all my domains with them all under one account. Priced at
$13.95 per year per domain, they are very cost competitive. I
believe I was led to them from a post on this very newsletter. If I
have a problem, they are quick to help.

Peter D'Aprix
exclaimbranding.com


------- new post - same topic -------

From: Vincent Tan
Subject: Domain registration

Godaddy.com does not accept Singapore's credit card. One can check
from the internet that Singapore has a per capita GNP of about
US$30000/- and is one of the financial centre in the East. It is a
first world country but yet Godaddy.com chooses to treat the credit
card from Singapore like some third rate centre. Godaddy.com needs
to review its policy and not show itself to be ignorant.

Vincent Tan


------- new post - same topic -------

From: Donald Nelson
Subject: Domain registration

Dear All,

Don Johnson asked about domain registrars.

We have been using directnic.com for the past two years and have
found their service excellent. You get a control panel and it is
easy to change your information, including DNS settings (which is
important should you have to shift your website to another server).

They notify you two months in advance when a domain is up for
renewal so you don't have to worry about missing the payment and
possibly losing the domain. They charge $15, which is reasonable.

I know that there are some lower priced ones at $8.00 but I don't
mind paying the extra $7.00 and being sure that my domain is safe
and in a place where it can be managed efficiently.

Sincerely,

Donald Nelson
www.a1-optimization.com


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