| SEO Work and Transparency |
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Written by Aaron Wall January 9, 2007 Inside Information and the SEO Industry
I think the idea of creating an SEO guide becomes unbearable only if you think you have to answer every possible question and cover every detail in every case. And at that point we are writing so much that it is outdated and most of it doesn't apply to most people. I think it is far more important to understand general trends and give tips that can be applied in various means. If this works for you then do it. If not skip it and apply whatever else fits your needs. Grab the low hanging fruit first and then reinvest those profits into improving your business in other ways. |
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| Our clients continue to do well, even the ones with domains that are less than a year old. Our older clients have weathered the various Google updates in remarkable condition, even gaining positions. In addition, the sites we link with have held up well. We follow their success, too, as another means to gauge what is really happening with reciprocation. We have seen virtually nothing in search results that has moved us to alter our approach, which has been the same for years. From our inception, we try to do this work properly, and with relevance to subject as the driving consideration. Maybe that is the difference. In any case, it works. What's more, the vast majority of our clients (old and new) use nothing more than the very basic SEO techniques that we describe here domaindrivers.com/seobasics-realestate-main.htm and they use reciprocal linking as their primary, and in many cases, their only pro-active method of establishing links. Many of the other one-way links pointing to their sites (and they are numerous, especially among the older clients) were acquired later by natural citation, from which reciprocation was the catalyst that earned them the awareness in the first place. Reciprocal links, done right, beget one-way links. From what we have seen, based on observing hundreds of sites and case studies, functional SEO work is not very complicated, or costly. It just takes some basic knowledge of what works, the willingness to do it thoroughly, and some time. To clarify, it is not free, or easy. I don't disagree that hiring real experts to prosecute the minutiae details of SEO, or to pursue links that are not readily available, can be very effective, especially in extremely competitive situations. But the average site owner that we encounter does not have the budget for that kind of higher-end advice. So there is a lot that they can do on their own, or in consultation with a good, grounded advisor, that costs very little, and produces excellent results. A part of that basic approach includes proper reciprocation with other relevant sites, which is a very affordable strategy in the whole context of link building. Website owners on real budgets looking for practical answers need to hear that message, from someone who observes it first hand, every day. |
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