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LED Digest 1532: Verifying IPs to Reduce Fraud Print E-mail
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                The LED Digest
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    "Effective Online Advertising, Since 1997"
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List Moderator:                    Published by:
Adam Audette                        LED Digest
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March 6, 2003                       Issue #1532
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           .....IN THIS DIGEST.....


==== CONTINUING =================

        --== Site Revamps and Outsourcing ==--

                ~ M. Romen
"To me, it's about ethics, not the mighty buck."

        --== Online Credit Cards & US Dollar ==--

                ~ Mary Lee
"...most of my buyers were International...and
PayPal does not work well for them at all."

                ~ Dudley Dix
"...South Africa...is not on the list of countries with
which anyone can do business through PayPal."

        --== International Fraud Protection ==--

                ~ Martyn Gay
"Generally ARIN.net is a good starting point..."

                ~ Joe Pabito
"...our world is such a small place without borders
and no sense of time in cyberspace."


==== BILLBOARD ===================

        --== Sender Warranted Email & Habeas ==--
                ~ Anne P. Mitchell

        --== In-House Web Design ==--
                ~ Ivan J.  Jimenez


===== CONTINUING =================================

From: M. Romen
Subject: that neighborly spirit and where to find good help in America

> I think that some people need to realize that the world
> is larger than just the US... as a non-American can I
> just say that I get really annoyed by the patriotism often
> expressed by Americans.
        - Khun Sanuk, LED 1531

I find it interesting that people out side of the U.S. will defend
their rights to solicit work from people in the U.S. and yet
criticize Americans who support their fellow Americans (yep, see the
flag wave) by offering them work in a difficult economy. One wonders
why people in less economically fortunate don't seek work locally?

Same reason... greed... they get paid more by Americans.

It's a fact of economic law that those who spend their monies
outside of their countries create class divisions. Yep... the rich
get richer and the poor get poorer. To me, it's about ethics, not
the mighty buck.

Where to find a highly skilled American if they will code your web
site for less than $50 /hour? Place an ad on the Job Bank, Dice.com,
Hot Jobs, Career Strategies, ask your Chambers of Commerce (or look
at their sites for their membership talents), advertise in free
classifed newspapers, contact online networking groups in your area
by doing a search for: "your city" "freelance web developer" or
"freelance web designer".

And ALWAYS ask for:

1. samples of their work and
2. three  references of former clients.

You'd be surprised what money can buy you in this difficult time.
Really surprised.

I belong to an online group comprised of 400 members - extremely
skilled technical experts and web designers all looking for more
work as their work load dries up and goes outside of the country. If
I were to suggest they leave their friends and families to move
outside of America and give up their lives here to compete alongside
the people who underbid them, they'd throw stones at me! In other
words, you probably won't find any takers.

Notice, the CEOs of large corporations still reside in their
American houses with all their amenities and enjoy their freedom.
Why don't we move? Why should we? We don't want to live anywhere
else. We like it here. We want to work here - where we grew up.

The web may be huge, infinite in fact... but let's hope our "love
your neighbors as yourself" value... will never be overshadowed by
new communications technologies.

Remember when everyone in your local neighborhood looked out for
each other and you could call on each other if you needed help? I
hope those days never end.

And P.S. - I do pay 3 times more for my "made in America" car and it
IS extremely well-made and reliable. (I got a great deal!)   :)

M. Romen


------- new post - new topic -------

From: Mary Lee
Subject: Credit cards

> My business has prospered since I was able to charge
> and accept foreign currency payments via my PayPal
> merchant account.
        - Philip Scriver, LED 1531

I started a new site selling murder mystery games that I write.
Before this time I was using only PayPal and they worked fine for me
then.

With this new site I was finding that most of my buyers were
International, most especially the UK & PayPal does not work well
for them at all. They had to sign up for an account and wait for
their member number to show up on their statements before they could
use paypal.

A lot of web business is done on impulse, most especially
downloadable games. I found I had no choice but to find another 3rd
party processor unless I wanted to keep losing sales or pay the
large merchant account fees.

I found www.paysystems.com and they are working great. I offer the
option of either Paypal or Paysystems now and my sales have really
taken off since. Most of my US customers use Paypal and the rest use
Paysystems.

So if you are selling outside the US & use Paypal I would suggest
adding another processor or you are just losing money.

Mary Lee

Dinner and a Murder Mystery Games
www.dinnerandamurder.com


------- new post - same topic -------

From: Dudley Dix
Subject: Credit cards

I recently tried to buy software from a USA company and pay by
credit card. Unfortunately they only use PayPal for payments. I say
unfortunately because I live in South Africa, which is not on the
list of countries with which anyone can do business through PayPal.

I cannot open a merchant account with them to receive payments and I
cannot open a customer account to make payments. No business can be
done either way through PayPal from South Africa. I had to find a
third party software vendor to buy what I should have been able to
buy direct at a much lower price.

This led me to check what other countries are excluded. Of the 57
countries with which I have done business, 29 are excluded. That is
50%.

Granted, my major business is with countries that are on the list.
However, if I traded from a country that is on the list and used
PayPal's services then I would be cutting out about 1 in 3 of my
orders, based on past history.

Dudley Dix

Dudley Dix Yacht Design
http://dixdesign.com


------- new post - new topic -------

From: Martyn Gay
Subject: Fraud protection

> Check the IP address. Ensure your developer / software
> includes these in the order and learn how to look them up.
        - Martyn Gay, LED 1523

> It would be very useful if you could tell us exactly
> how to look [IPs] up.
        - Peter D'Aprix, LED 1531

Peter,

Firstly, once your developer (or yourself!) has included IP
addresses in the orders you should have something like:

213.212.70.144

Now things are a bit more complicated than they used to be because
the registries that were set up to allocate these numbers keep
splitting. The main ones are:

www.arin.net (for USA, Canada, etc)
www.ripe.net (Europe)
www.apnic.net (Asia /Pacific /Australia)

But now you will also find references to LACNIC (Latin America) and
even Brazilian IPs are now handled by a separate body as are Korean
ones.

This is an example of the way I approach looking up IPs.

An order comes in from 213.212.70.144 and the card holder claims to
be in the USA. As ARIN.net handles the USA I go to that site, enter
this IP number in the top right box and press "search whois".
Instantly it tells me that this number is assigned to RIPE, ie
Europe. I now know that the card holder claims to be in the USA but
made the order in Europe. Of course this could be genuine (he may be
on holiday) but we sell shopping cart software - not a normal
holiday purchase. I'd investigate further, calling the person if
need be.

If I wanted to look up more information, I would visit RIPE.net and
go to "WHOIS DB" page. Here I do the same thing with the IP address
and it will actually tell me which ISP holds that address - its in
the UK and it even tells me which ISP holds it.

Of course I actually knew it was in the UK because it is the IP of
one of our websites!

Generally ARIN.net is a good starting point because if the address
isn't an American one, it will tell you which registry to look in.
Also watch out for satellite providers... you might have an American
IP but it is a satellite provider for Africa so the order may be
from there. Look carefully at who owns the IP address - does it
match with what you know about the order?

Most fraudsters are complete clowns, we regularly get orders from
APNIC claiming to be in the USA and these are almost certainly
fraud. It's tricky but not impossible to fake your IP address, this
would normally involve hijacking a server in your desired country
and using that to place the order, but few have the skills to do
this.

After a while you get to recognise addresses, 200.* is Latin
America, 12.* is AT&T, you can become a real geek with this stuff,
and you will learn alot more about how the internet is put together
which can be surprisingly useful.

Regards,

Martyn Gay
www.cactushop.com
ASP Shopping Cart Software


------- new post - same topic -------

From: Joe Pabito
Subject: Fraud protection

One way of checking the source IP is by going to the organization
that regulates internet IP addresses which is ICANN.  You can go to
www.arin.net and check someone's IP for the U.S. , www.ripe.net for
European sites and www.apnic.net for Asia.  It will show you also
under who's name is the site registered and some even include
contacts in cases of abuse.

I was constantly bombarded by this question when I was moderating
our chat room.  Being a moderator, you have to constantly check the
people that join the chat rooms and this is one way of getting to
know your visitors.

Ours is a global community and it is so humbling to know that our
world is such a small place without borders and no sense of time in
cyberspace.

Joe Pabito
texlabels.net


==== BILLBOARD ====================================

From: Anne P. Mitchell
Subject: Re: Habeas

> Habeas, Inc. is quickly installing their "version" of
> "spam control" on ISP's everywhere... As are many
> of the spamfiltering software designers like
> SpamAssassin, Cyber Sitter and others.
        - Michael Yost, LED 1531

Michael, Adam, and All,

That is really completely untrue.  We are not "installing" anything
anywhere.  We simply give receiving systems *one* way of measuring,
out of many, whether or not an email is spam.  We tell them "if you
find this in the email, you can know it is not spam, and so DON'T
FILTER IT!"

> [The LED Digest] would cost you upwards of $3,000 a
> month in licensing fees paid to Habeas... it's right from
> Habeas, Inc, website

Well, no, it isn't really right from our website.  Newsletter
licenses (for which LED Digest would qualify) are only $200 /year,
so long as the content is not *primarily* advertising or marketing
in nature.

From our site, at:
http://www.habeas.com/en-US/Senders/Overview/index.html

"Small Business Newsletter Enterprises: If your primary business
model is the sending of bulk email newsletters at no charge to the
recipients, the content of which is not primarily marketing or
promotional material, and your annual business revenue is not more
than $100,000.00, then you may sign a Business License, rather than
a Bulk Commercial Mail license, under our Small Business Newsletter
exception."

If a newsletter is primarily editorial, informational, or
educational in nature, then it qualifies for the $200 /year price.
Not $3000 /month. $200 /year.  And, to be honest, we are currently
looking at raising the $100,000 revenue cap - and would welcome
(constructive, reasoned) feedback in that regard.

But don't take my word for it.  Ask many of your newsletter and e-
zine colleagues, such as Wilson Internet, Tidbits, and Lockergnome.
All of them paying only $200 /year, and quite happy with the service,
as well.

> ... we either FIGHT this form of "extortion", or ALL forms
> of email as we know it in which Internet Marketing and
> Online Businesses depend on will be gone for good...
> or very costly to send.

And I ask that before you accuse us of all sorts of horrible
transgressions, you actually check your facts.  You have made a lot
of accusations, but never once, not once, did you bother to contact
Habeas to make sure that you had it right.

> http://nohabeas.megalists.net Please consider joining the
> hundreds and thousands... that have joined our organization.
> We can stop this insanity before it's too late.

<shaking head>..Habeas does not do anything which you can't do
yourself.  And we certainly have _nothing_ to do with censorship!

Do you have to use Habeas?  No, of course not.  And not using Habeas
will have *no* impact on the mail you send.  It will continue to be
delivered (or not) as it already is.

And, indeed, you can always do what we did - contact each of the
ISPs and spam filters directly, and ask them to whitelist you.
There is nothing stopping you from doing that for yourself!  If you
don't want to, that's ok too.

If you want to pay us $200 /year for all the effort we put into
doing that already, that's ok too.  But please, stop distorting the
facts. We aren't the enemy.

/s/Anne

Anne P. Mitchell, Esq., CEO
http://www.habeas.com/


------- new post - new topic -------

From: Ivan J.  Jimenez
Subject: In-house web design

I wanted to throw a question out there. I'm sure fellow LED'ers can
shed some light...

Why is it that the most visually appealing sites I've come across
are created in-house and NOT by dedicated web development firms?

This is beginning to change but for the most part, of all the
businesses that come to me with marketing / promotion inquiries, the
best sites (from a visual standpoint at least) were created by
in-house developers.

This isn't to say that I haven't seen great sites come from web
development companies, but those were generally VERY expensive in
comparison.

Anyway, can anyone help explain why this is the case. Is it that
in-house developers have all day every day to tweak their sites or
is it that they don't have to worry about SEO whereas an outsourced
developer would try to implement the two?

Let me know. This is a question that's been boggling me... Thanks!

Ivan J. Jimenez
cosmicbreath.com


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Copyright 1995-2003 Adam Audette. All Rights Reserved.
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"A little philosophy inclineth man's mind to atheism, but depth in
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