| LED Digest 1533: Globalization, Outsourcing, Habeas & more... |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" ================================================== List Moderator: Published by: Adam Audette LED Digest ................................................. March 7, 2003 Issue #1533 ................................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== In-House Web Design ==-- ~ James Kalassery "...in most cases, the designer knows very little about the specifics of the products." ~ Doug Stewart "...there is usually a very simple reason for this." --== Outsourcing and Globalization ==-- ~ Jacob Matthan "[We] should learn to live with the pros and cons of globalisation." --== International Fraud Protection ==-- ~ Kathy Wilson Anderson "It seems that Romania has no laws regarding credit card fraud..." ==== BILLBOARD =================== --== Sender Warranted Email & Habeas ==-- ~ Bill Tanner ~ Dan Eskelson ===== CONTINUING ================================= From: James Kalassery Subject: In-house design > Why is it that the most visually appealing sites I've > come across are created in-house and NOT by > dedicated web development firms? - Ivan Jimenez, LED 1532 I do not know if this is the correct answer, but this could be one of the many. I am not a full-time web-designer. I am in offline marketing and related activities, but I do design websites on the side. Once I was discussing with a prospect about re-doing his site. He told me that his present site is a technological marvel, but not a marketing arm. He went on to say that while he wanted the website to promote his products, the designer has used it to show his proficiency in the softwares he used, and they were at two ends. The owner will want to make the site visually appealing with his products to promote; the designer will try to do the same with technology. For, in most cases, the designer knows very little about the specifics of the products. Or, whatever he knows is not enough to translate what is in the owner's mind. In an in-house production, good product information is likely to be combined with good technology and therefore you get an excellent site which is visually and technologically appealing. Since that meeting, when I design new sites, I try to look at it through the owner's eyes and mind. I just use enough technology to provide what he wants. And, most of my customers are happy with the results. Ultimately, I think that is what we need. Regards, James Kalassery businessdigests.com ------- new post - same topic ------- From: Doug Stewart Subject: In-house design In my opinion, there is usually a very simple reason for this. Websites created in-house are sharing graphics and marketing materials from other marketing materials that they use. Where in other cases, the only "professional" marketing materials smaller businesses have are created by a web design shop that caters to smaller business. So these less attractive websites don't have any collateral materials. The website design firm must work with what is given them. Sometimes that means nothing or information from supplier's websites or printed material that must be scanned. This forces the graphic quality to be sub-standard. It doesn't mean that the website can't be successful. But it does mean that it costs money to create a high quality graphic website. If a web design company has to purchase professional photography and create the graphic identity of a company from scratch, costs can rise dramatically. If a company needs a professional photographer to shoot products or for a location shoot, costs can rise. If a company has someone on staff that is using professional graphics software like Adobe Illustrator and PhotoShop to create brochures and other identity pieces already, it's much easier to use or manipulate all that previous work and translate it to the web. I hope that answers your question. Doug Stewart ------- new post - new topic ------- From: Jacob Matthan Subject: Outsourcing & Globalization Hello Adam, The post by M. Romen (issue 1532) is sadly a reflection of a lack of knowledge of the values, problems, advantages and disadvantages of globalization. Just a mile from my hope in Oulu, Finland, just south of the Arctic there is a nice fast food restaurant which was doing extremely well. A well-known American multinational set up a unit 50 metres from this established joint and cut prices to levels ONLY to draw away the clientele of this local enterprise. Once the competition is destroyed, there is no doubt that the prices of the American giant will be jacked up sky high!! If we look at the behavior of Microsoft (I use almost no Microsoft product) and the "free" Internet Explorer, do we see a similar trait. Maybe Romen would be wise to look at another recent thread in LED about LED banner ads! :-) One cannot have their cake and eat it also. Romen should maybe realise that this is a global phenomenon and the Americans, as also other countries, should learn to live with the pros and cons of globalisation. Giving subsidies and tax breaks, as is now commonplace in the US and other developed countries, to protect the inefficient will benefit no-one. On the other hand there are quotas and protective tariffs on goods and services coming from the developing countries. Further, multinationals then move in and "take-over" these "local" industries when the base has been cut out from under them. The re-emergence of your wonderful digest as an independent entity out of the umbrella of a multinational is solid proof of the benefits of globalization. I have noted over the years how many of your very best inputs have come from ALL corners of the globe - not just American contributors. Romen, that is true neighborliness - not an inward looking concept of your neighbor being only those whom you know!! That I think is the message of the Samaritan parable. Regards Jacob Matthan findians.com/educated.html ------- new post - new topic ------- From: Kathy Wilson Anderson Subject: Fraud-protection > Check the IP address. Ensure your developer / software > includes these in the order and learn how to look them up. - Martyn Gay, LED 1523 Because my personality type is entrepreneur / promoter / creative, without a dash of the logical engineer, I find this method of checking on a credit card to be waaaay too difficult for me. Wouldn't it be just as easy and just as effective to require a phone number? If you have any hesitation about the order, you can verify it with a quick phone call. By the way, I was burned by a gang who placed their orders from Romania. It seems that Romania has no laws regarding credit card fraud, according to one of the credit card banks that I talked to. Kathy Wilson Anderson Under One Roof http://www.under-one-roof.net ==== BILLBOARD ==================================== From: Bill Tanner Subject: Habeas > Habeas, Inc. is quickly installing their "version" of > "spam control" on ISP's everywhere... As are many > of the spamfiltering software designers like > SpamAssassin, Cyber Sitter and others. - Michael Yost, LED 1531 Thanks to Michael Yost for his posting on Habeas.com, nohabeas.megalists.net and OMPUAC. I was completely unaware of all three. As a direct marketer for 15 years, including award winning on-line marketing, the thought of being "extorted" by a commercial service certainly got my interest. I would like to offer a few personal observations / alternative views that may generate some additional comments: * Generally, I personally favor private sector solutions over government intervention for commercial market issues. * Reading the Habeas site, it appears their service is optional (i.e. you can continue to do business as usual, or, elect to pay). This does not feel like extortion to me. * I would hypothesize that using Habeas has advantages in increasing email delivery, therefore, the Habeas cost most likely be offset by increased revenue per campaign. A smart marketer could test this scientifically. * Try as I might I could not find a any listing of on nohabeas of the "...the hundreds and thousands of Ethical Internet Marketing Professionals, Ezine Publishers and Businesses that have joined our organization..." - Michael Yost LED 1530. Maybe that was an oversight on my part. I was interested to peruse the names of the OMPUAC members. * I was confused by the math (or possibly my ignorance) on OMPUAC "Impact on my business" FAQ #2: "... You email 500,000 people per month to reach a 50 book sales level per month (a 1% sale ratio)...". My handy dandy hand held solar calculator keeps saying 1% of 500,000 = 5,000 (not 50). Maybe I am misunderstanding the terminology. * Each day I increasingly hate the growing amount of spam I receive. I applaud any sane efforts to reduce same. The possibility of a one year old Silicon Valley startup extorting every email marketer on the planet cannot absolutely be ignored (shades of Bill Gates). But, I take comfort in the fact Habeas appears to be a totally optional service and there are entrepreneurs (like the readers of LED!) who are always willing to provide an alternative. My $.02 is let the free market prevail. Hope to hear from others. Cheers. Bill Tanner, VP Sales and Marketing, CMO sourcecheck.com ------- new post - same topic ------- From: Dan Eskelson Subject: Habeas Greetings LED Folks, > But don't take my word for it. Ask many of your newsletter > and e-zine colleagues, such as Wilson Internet, Tidbits, > and Lockergnome... - Anne Mitchell, LED 1532 Hmm... I just received my monthly newsletter from Wilson Internet, and there are *no* Habeas headers in the communication, nor does the list owner request or require double opt-in confirmation, which apparently is a prerequisite for the use of the Habeas service. Does the quote above require some clarification? I did a search for "Habeas" and found this URL: http://www.i-cop.org/habeas - which contains quite a bit of info, admittedly one-sided, including a Q&A session with Anne Mitchell, Esq. Best regards, Dan Eskelson ------------------------------------------------------- Copyright 1995-2003 Adam Audette. 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