| LED Digest 2329: The Revisit-After Meta Tag |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Registration from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. January 19, 2007 Issue no. 2329 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== The Revisit-After Meta Tag ==-- ~ John Smart "So maybe these tags have more value than we currently assign them." ==== CONTINUING ================= --== Image Spam the Future? ==-- ~ Steven Birk "...I decided to check it out a bit..." --== Incoming Links from Virtual Domains ==-- ~ Karl L. Baldwin "...incoming links from the same IP address do not negatively affect your rankings..." --== Saving Design Costs ==-- ~ Mary Findley "...it's about your potential client and what they want." ~ Renee Kennedy "I recommend that you get three different quotes for your project." ~ Shaun Johnston "As designer I'd be a visitor and have the client act as the web page." --== An SEO Guide - is it Possible? ==-- ~ Dave Roberts "I think an SEO Wiki would be just the thing." ~ Tom Anson "...if a beginner was to encounter a Wiki SEO Guide, he'd go screaming off into the night." ========== NEW =================================== From: John Smart Subject: Evidence of the Revisit-After Meta Tag Helping? Like most (if not all) of you, I have been trying to do better on Google. I tweaked, and got ranked #5 for 'internet design'. 'Oooh' thinks me, 'I am on to something here' so I tweak some more and changed the revisit tag, and in under 1 day, I am - right after google-bots visit, knocked to the 500th page. Well, I tried to tweak again to be more like my last tweak, and got 1st place ranking in Google! (at least at the time of writing). Now, I appreciate that internet design is in our domain, page titles and more, but the biggest change that got us up and down was the revisit link, which is now: META NAME="revisit-after" CONTENT="7 days" The change that killed me? META NAME="revisit-after" CONTENT="1 day" So maybe these tags have more value than we currently assign them. I did not get 1st ranking because of that tag alone, but I lost 1st page ranking because I changed it to 1 day, and got it back by changing to 7 days. I am tempted to work my way through all the tags, but fear losing my ranking and not getting it back! John Smart http://www.internetdesign.com A Human Touch in a Digital World ======== CONTINUING =============================== From: Steve Birk Subject: Image spam > The article mentions the fact that nearly 10% of the world's > 650 million online computers are 'botnet' victims and are > being hijacked by hackers to send out spam email... > http://tinyurl.com/y93uho [thisislondon.co.uk] - Steven Birk, LED Digest 2323 - http://www.led-digest.com/content/view/1707/55/ The day after I read that article about image spam and the prediction about how adversely it may affect the internet, I received another one of those image spams on early Thursday morning. So instead of just deleting it, I decided to check it out a bit. It was one of those funky kind of images with writing on it about some great news about a company that has received a contract to provide blast mitigation panels for defense vehicles, and it gave the company name and stock trading symbol. BTW... I have my Outlook set to not download pictures automatically in html emails, and that works except on these image spam emails. I don't know why... So here's what happened with that penny stock on Thursday... It started out at the day at .19 a share. By 11:30am or so, it was at .31 a share. That's a 61% increase! I also received 5 of the same such image spam emails (others may have been caught by a filter) during the morning while the stock was shooting up. Looking at the headers and looking up the ip addresses, they came from places such as Poland, Germany, Japan, and from the US. At 11:38am, the company issued a press release that basically said that they have nothing to do with the spamming going on across the globe and that it is causing the company enormous grief. Within minutes, the stock price plummeted to .18 a share. It finally ended up closing the day at .23 a share, which was still a 30% increase over the day. You can go to http://www.otcbb.com and enter the symbol AFML, then look at the January 11th activity to confirm the above. So does this mean that there are those computer users who actually read these emails and actually act on them (i.e... jump aboard and buy the stock)? I would have to say yes. Would anyone on this list do such a thing? I would have to say no way... I don't know how it all works but I would be willing to bet that the person or persons who perpetrated this particular email spam profited nicely from it, they are not going to stop doing it because there are many, many people who fall for such things for whatever reason, and that many peoples computers were unknowingly highjacked as part of this particular scheme. Veronica Yuill's question in LED 2324 about why on earth ISPs aren't doing something about this is a good one [ http://www.led-digest.com/content/view/1709/55/ ]. But maybe it's a problem that they either do not know how to solve, or maybe cannot solve, or maybe they don't even see the problem in the first place. Like I said, I don't know how it all works but maybe the spammers are always able to stay a step ahead. Is it possible that they are not sending out massive amounts of email from any one computer and are only sending out a few emails at a time from each highjacked computer so as not to bring too much attention, or are doing something else to stay below the ISP's radar??? From the numbers quoted from the article, although not verifiable, there could be around 65 million computers unknowingly affected worldwide... you don't really need to send a massive amount of emails from each computer I would not think to get your message out. Oh well, it's all interesting but I guess it's like any big city where you have good parts of the city and you have bad parts of the city -- and you just hope the bad parts don't overrun the good parts. Regards, Steven Birk http://medcenternews.com/store -------- new post - new topic -------- From: Karl Baldwin Subject: Incoming links > Nothing may happen right away, but "soon" Google's > algorithm will get to it, and the site will end up getting > banned, or may even just fall big time in the rankings, > and/or lose it's current PageRank as well. - Ravi Jayagopal, LED Digest 2328 - http://www.led-digest.com/content/view/1716/55/ I don't know where Ravi Jayagopal gets his information but I won't ever regard [it] as fact. I have had up to 33 websites that I built and put on my server, all with a link back to my main website. All the sites (mine included) share the same IP address and have for 9 years. My website has been at #1 thru #5 on all the search engines for 8 of those 9 years and #1 & #2 on Google for all that time for my very competitive keyword phrases. From that empirical data I can say with some authority that dozens of incoming links from the same IP address do not negatively affect your rankings in the search engines. Indeed, they probably help your popularity. Best Regards, Karl L. Baldwin MountainLodging http://www.mountain-lodging.com Vacation Cabin Rentals -------- new post - new topic -------- From: Mary Moppins Subject: Design costs > Is it really just a case of you pay your money, trust the seat > of your pants as things evolve then hope for the best? - Jim Gatton, LED Digest 2327 - http://www.led-digest.com/content/view/1714/55/ Dear Jim, Perhaps I might be able to toss in a little bit of marketing insight gained over many years of falling on my face, heaing the bruises and finally turning to a few professionals who actually know marketing and not just claiming to do so. Fill the seat of your pants with knowledge or you won't be able to afford the pants. Several things immediatly popped out with your website. You are in the business of finding loans. Why should I get a loan from you? You are lacking any credentials of professional organizations like the Better Businees Bureau, the local Chamber of Commerce or professional loan organizations. So you are another company who is going to take my money and I'll never see you again. Ok click off this site. There is a tremendous amount of fraud in the loan industry - why should I trust you with my money when there are millions of other loan companies who display their creditentials? Dues to these organizations are cheap in comparison to the cost of a website - join them! Secondly the very first line of your home page starts with the word "we". It's not about you Jim, it's about your potential client and what they want. Someone looking for a loan is probably frustrated with the lack of professionalism in the loan field. They are tired of being taken, tired of being lied to, cheated, and bilked out of their hard earned money. Maybe they aren't looking for the lowest cost loan, because those often have hidden charges where the fine line reads that their low interest rate is only going to last until the ink settles on the paper. It's about them Jim what they need and what they want. You will never get them to click on the form to fill out starting your website with "we." Go read other loan websites and you will quickly see the difference it makes. But look at them as a consumer looking for a loan not as someone owning a loan website. The number one motivator in sales is "What's in it for me." So you search for the lowest loan, so does every other site I visited. Why should I fill out your loan and not someone elses? Jim information sells. Nowhere on your site do you give people information about what to look for in a loan or a loan company. How to tell the fraudulent loan companies from legitimate ones. What they will need to secure a loan. If their credit is bad, teach them how to improve that credit. Give them information about staying out of dept; list companies to turn to for financial help and planning and information about retirement planning. Put not only a loan rate calculator on your site but a form they can fill out to help them determine the size loan that they can afford. There are several article directories with articles that are available for your site. Look for those articles and post new ones several times a week. Mary Findley Mary Moppins http://www.goclean.com -------- new post - same topic -------- From: Renee Kennedy Subject: Design costs Jim, First, you have to find a good web developer, then you have to put your trust into the developer. Think of it as finding a good home contractor - you do not know the ins and outs of building a house, nor should you be expected to. I recommend that you get three different quotes for your project. Go out and start talking to developers and see what they are going to offer you. Speak with them on the phone or have meetings with them to get an understanding of what you need. If they aren't willing to share that information, then you need to find another developer. A good developer will share information and write an indepth proposal for you, after speaking with you to determine your specific needs. A good developer will have a detailed contract that protects their interests and your interests. Marketing / SEO should be part of the proposal that they present to you. A good design and plan for future development will always include marketing. Renee Kennedy -------- new post - same topic -------- From: Shaun Johnston Subject: Design costs > I never contact a design company simply because > I wouldn't know how to describe what I need except > in very general terms much less recognize it as > an effective design. - Jim Gatton, LED Digest 2327 Something I've conceived of but not carried out in practice is to act out what the page is supposed to do. As designer I'd be a visitor and have the client act as the web page. "Let's add a 'buy' button, what should happen when I click on it?" That sort of thing. I'd follow the actions as far as possible. So one builds a flow chart of functions. Then one might act out being a member of the various audiences the site is to serve. What paths do they need? What procedures do they prefer? Then "any functions we've left out? Any audiences we've left out?" I do do this one way, which I picked up from another designer--"Suppose you had a magic button, that could do anything you wanted, what would it do?" This gets people thinking. When all this has been exhausted, one sends the client a report based on this acting out. This process should tell an experienced designer more about how the site should look than the client can. Of course, this is an exercise in information architecture, but that is part of our job and very often a large part of the problem when designers fail to satisfy clients' expectations. I have poured over textbooks on information architecture, and I recommend it. I think this is our responsibility, not the client's. Shaun Johnston -------- new post - new topic -------- From: Dave Roberts Subject: SEO guide I think an SEO Wiki would be just the thing. And it could be called just that. Dave Roberts http://www.davedoesitall.com -------- new post - same topic -------- From: Tom Anson Subject: SEO guide Dave Mead suggested going with a Wiki approach to our SEO Guide (LED Digest 2326 http://www.led-digest.com/content/view/1711/55/ ). That sounds like a pretty good idea, except for one thing: This guide is for beginners. I'm afraid that, if a beginner was to encounter a Wiki SEO Guide, he'd go screaming off into the night. (I know I would.) It might be fun to watch, but it would be counter-productive. Now, if we wanted to do a more stable form of Guide for the beginner and link to a Wiki Guide, that might be great. Because of the changes in SEO, something more fluid might be a wonderful idea -- for those who feel more comfortable with the basics. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. 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