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LED Digest 2362: Dealing with Content Theft Print E-mail
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List Moderator:                     Published by:
Adam Audette                          LED Digest
adam, led-digest.com     http://www.led-digest.com
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March 7, 2007                     Issue no. 2362
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            .....IN THIS DIGEST.....


==== CONTINUING =================

        --== Shared vs Dedicated IP Addresses ==--

                ~ Jeremy Weiss
"...there should be no adverse affects in the
search engines."

                ~ Reg Charie
"Running a co-located is the best by far in
terms of income..."

        --== Copied Website ==--

                ~ Phil Scimone
"[Google] will in fact drop the copied site from
the indexes altogether."

                ~ Dan Eskelson
"I have fought this problem for several years."

        --== Managing Lists ==--

                ~ Tom Aman
"...have pre-prepared 'boiler plate' text that
can be used for the reply..."

                ~ Eva Rosenberg
"...we have some subtle cross-cultural differences
that can be really interesting, when explored."

                ~ D. Perry
"...the subscribers must be responsible for
managing their own subscriptions."

                ~ William Ernest Waites
"...often a rude customer doesn't realize they
are being rude."

        --== A Test: New Sites & Google ==--

                ~ Dr. Mani Sivasubramanian
"...can you get a good rank, and keep it for
around 6 weeks starting from launch?"


======== CONTINUING ===============================

From: Jeremy Weiss
Subject: Shared IPs

> As a small web hosting company, I purchase my server space
> and it is currently shared IP address... What are the pros's and
> con's of Shared vs. Dedicated [hosting]?
        - Ed Clark, LED Digest 2361
        - http://www.led-digest.com/content/view/1762/55/

Assuming that the hosting company has their servers configured
properly, there should be no adverse affects in the search engines.
This was confirmed by a Google employee a few months back:
http://www.mattcutts.com/blog/myth-busting-virtual-hosts...

If you do decide to look elsewhere for hosting I wholeheartedly
recommend AMK Hosting http://www.amkh.com/. As a reseller I love how
simple it is for me to be able to assign ip addresses to clients,
and the support is great.

Jeremy Weiss


-------- new post - same topic --------

From: Reg Charie
Subject: Shared IPs

Hi Ed,

I have done the whole route Ed. From being an affiliate for hosting
companies, to offering hosting on my own managed server, to having a
co-located server and doing all the server management myself.

Running a co-located is the best by far in terms of income and it is
most interesting when one gets to manage the operating system and
web server.

You also usually have the option to use a number of different IP
addresses. You can assign unique IP addresses to one hosting client
so they may use a security certificate, for example.

Having top support where you co-locate is most important as is the
admin interface.

If anyone wants to chat please see my website's contact page. My IM
info is there.

Thank You,

Reg Charie
www.dotcom-productions.com


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-------- new post - new topic --------

From: Phil Scimone
Subject: Copied site

> ... what would you do if someone copied your
> sites pages exactly? And your traffic went down?
        - Frank A. Fulton, LED Digest 2361
        - http://www.led-digest.com/content/view/1762/55/

I've heard that if you report this to google, they will in fact drop
the copied site from the indexes altogether. I would assume that
other search engines would do something similar.

Phil Scimone


-------- new post - same topic --------

From: Dan Eskelson
Subject: Copied site

Hi Frank,

I have fought this problem for several years. Because my main domain
is near the top of the engines for numerous keywords, unscrupulous
site owners and surprisingly many web development companies copy my
content for their sites.

A casual search found so much copyright infringement that I signed
up for the Copyscape  service http://copyscape.com, which routinely
searches for my content throughout the web.

It is mandatory that you go after these infringers with a
preliminary email to the site owner explaining the exact nature of
infringement (like the pages you cited in your post), an explanation
of the Digital Millenium Copyright Act (DMCA), and your polite
threat to have their site shut down if they do not remove the
illegal content.

If the matter is not promptly resolved, the next email goes to both
the site owner and his or her hosting company. The host is required
by the DMCA to remove the content or entire site if sufficient proof
is provided and the letter conforms to certain format.

This is the most distasteful part of my webmastering routine. But no
one else is going to protect my rights. If gone unchecked, my
content would be all over the web (it still *is* to some extent - I
have time only to go after those who copy large blocks of content).
Not only is my creative work being stolen, but keywords and phrases
are diluted.

Copyscape makes it easier to find, contact and follow-up with
infringement, and the cost is fairly low - $6-$7/ mo. I think.

I can send you my "legal" infringement notifications if you like, or
you can probably find examples with searches.

I wish you the best of luck!

Best regards,

Dan Eskelson

Clearwater Landscapes, Inc.
http://clearwaterlandscapes.com


-------- new post - new topic --------

From: Tom Aman
Subject: Rude emails

> It would be interesting to hear other perspectives
> on this. Who's responsibility is it to manage their
> subscriptions - the list owner or the subscriber?
        - Adam Audette, LED Digest 2360
        - http://www.led-digest.com/content/view/1761/55/

I know that some rude emails seem to call for any equally rude
response, particularly if you are having a bad day to start with
but, as Adam knows and, if we stop to think about it, the rest of us
as well, such a response is not really productive (maybe the writer
was having an even worse day).

In the case of a newsletter, there are always a few who never seem
to read the clear self-management instructions included in every
issue.  I would suggest that, to handle such cases, you have
pre-prepared "boiler plate" text that can be used for the reply via
a simple "copy and paste" (that way emotions do not come into it).
This text would just explain how to unsubscribe, with appropriate
links, and ask the recipient to contact you again if they encounter
any problem.

Tom Aman

Aman Software
http://www.cyberspyder.com


-------- new post - same topic --------

From: Eva Rosenberg
Subject: Managing email lists

> Then, try managing a few more newsletters... and then
> a few more on top of that. Before you know it, you'll be
> swamped with enough work that people asking for your
> assistance to do something plainly indicated in every
> issue of your list is, well, annoying at best.
        - Adam Audette, LED Digest 2360

Oh yes, so true!

The system I am using on TaxTwist has a lot of benefits, but it does
not let anyone change their e-mail address. They have to unsub and
then resub.

They get annoyed. And then they write to me asking me to make the
changes.  I get annoyed. But it's not entirely their fault.

And then, like you, I get the REMOVE ME's.

And that always bugs me. As Amy said, they read the contract. But,
better yet, the unsub link is at the bottom of EVERY SINGLE ISSUE.
Just click on the blasted link and get on with your life.

OK, vented. What do I do? Usually, I just remove them and drop them
a note that it was done. I used to ask why, in order to start a
dialogue. And when I did, it always opened a friendly discussion -
and they'd usually re-subscribe.

If they were offended by something I wrote, I will rarely ever
apologize. I wouldn't have written it if it were not true, or a
reasoned opinion. Generally, if they get offended, it's simply
because they misunderstood, or in their frame of reference, my words
or concepts meant something different.

Remember, we have some subtle cross-cultural differences that can be
really interesting, when explored.

I'll admit that I don't follow up on unsubs as much as I used to.
They e-mail me more rarely these days to be removed. And they're
signing off, often because they'll be traveling or too busy to read
for a while. They usually come back in a few days.

Where is all this rambling going?

Adam - and all, when you get one of those angry REMOVEs, just suck
it up. Remove them and send a canned, polite response that they've
been removed, but are welcome to return anytime that it suits them.
And of course, they can read the newsletter online, in the meantime.

Best wishes

Eva Rosenberg
www.taxmama.com - Women in the Millionaire Zone - 3-22-07
www.witmz.com in Anaheim - Come as my guest! (no charge)


-------- new post - same topic --------

From: D. Perry
Subject: Managing lists

My .02.

For this particular list (the LED) - I think the subscribers must be
responsible for managing their own subscriptions. The list is simply
too large to be otherwise.

To me anyway, it seems that the LED attracts and has a membership
base of reasonably intelligent professionals who seem to know there
way around the internet fairly well. As a result, I tend to expect a
higher standard of behavior and self-management from this group -
including the ability to read and follow clearly and easily accessed
instructions, and the ability to request assistance when needed in a
civil, polite, professional manner. An email with a title such as
"GET ME OFF YOUR LIST!!" is not an example of such.

While I do not condone 'replying in kind' - I certainly understand
why one would. But two wrongs do not make a right, and I think
Adam's handling of the situation after the initial round of
knee-jerk rudeness was appropriate and very professional.

Regards,

D. Perry
http://www.dlperry.com
Professional Website Design, Development, Management, SEO, Software


-------- new post - same topic --------

From: William Ernest Waites
Subject: Rude Email & Managing lists

A couple of thoughts.

First, if the purpose of a website or enewsletter is to develop
customers / subscribers, the owner / manager should remember that
purpose when a rude customer surfaces. Successful businesses succeed
because, among other things, they know how to turn unhappy customers
into happy - or at least neutral - customers.

Second, often a rude customer doesn't realize they are being rude.
We all have other lives and who knows what other events have
contributed to the state of mind a customer brings to a business, by
email, by phone or in person. Email has all the urgency and intimacy
of verbal conversation, without the inflection or body language that
helps us understand verbal messages. Perhaps a message that is
perceived as rude has another stimulus that has nothing to do with
the recipient of the message. Even if it does, it probably reflects
a level of frustration that is attached to recipient's service.
Isn't it easier to deflect the frustration in a way that turns the
customer into an advocate instead of an opponent?

Third, I perceive unsubscribe provisions as a form of customer
service. If it is communicated to the subscriber as such, perhaps
the reaction to any difficulties encountered by the customer would
be different. In any event, I agree that it is as much the
responsibility of the list owner to unsub people who request it but
don't want to, know how to or have the savvy to unsubscribe
themselves, as it is a responsibility of the unsubcriber.

Fourth, have any of us with enewsletters made it as clear as we
possible can how to subscribe? Or do we subconsciously make it
difficult in order to discourage unsubs?

Fifth, perhaps someone can come up with a software solution that
simplifies or automates it when the request comes outside the normal
channel. Or perhaps it can be organized so that subscribers are
advised that unsubs are made once a month, at which time they will
be removed from the list but not until then. Or, how about a special
letter that is sent to every address that requests unsubbing, asking
them to simply reply to a special email address, or click on a web
link (similar to the verification links when one subscribes)?

Finally, on a lighter note, if manual unsubs are so much extra work,
maybe all subscribers should be unsubbed once a year and required to
re-sub if they want to be placed back on an enewsletter list. (Yeah,
I know, that's a lousy way to run a list and keep your subs up. But
if the main criterion of a business is to make it easier for the
owner, why not?)  (sarcasm intended here)

William Ernest Waites
Eyewriter


-------- new post - new topic --------

From: Dr. Mani Sivasubramanian
Subject: SEO Indexing Test

> I wonder if you would participate in a test? I own a domain.
> It has been parked offline since purchase on GoDaddy...The
> last time I put up a site, I purchased the domain on Saturday,
> it was available via Google on Tuesday. I think most people
> do not believe things can happen that fast.
        - Tracy Coyle, LED Digest 2360

Tracy, I *believe* you... because I've done the exact same thing
many times in the past :)

Now, here's the 'real' challenge... can you get a good rank, and
keep it for around 6 weeks starting from launch?

I've not managed that yet - and suspect there's something to the
'sandbox' equivalent that I first heard Kurt Melvin describe as
'People Rank' here: http://www.tuelz.com/big-seo.html

It's where Google puts up the page to see how people rank it - and
then decide where and how to position it 'permanently'

Would be interested in what you and others think about this 'theory'.

All success

Dr. Mani

...the Internet Infopreneur
http://www.internetinfopreneur.com


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