| LED Digest 2378: Designing Logos |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. March 29, 2007 Issue no. 2378 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ Cool Javascript Trick --== AdSense Tracking Software ==-- ~ Richard Graham "I want to figure out which adsense ads on which pages are the most clicked." --== Designing Logos ==-- ~ Brad Waller "...some of our logos [were] designed with a white background in mind..." ==== CONTINUING ================= --== Diagnosing Poor Rankings ==-- ~ Michael Linehan "But if I could see the site, I could pinpoint the reason in a minute." ~ Reg Charie "...without a link to the site any answers would just be guesswork." ~ Nathan Holley "...here's the approach I normally use when investigating a site." --== Best Practices for Personalized Emails ==-- ~ Lloyd Richmond "...craft your messages to be of vital interest to your recipient." --== HTML Standards and Search Rankings ==-- ~ Jeremy Weiss "Would not last years ruling against Target be construed as something [important]...?" ~ Michael Martinez "There are no standards in search engine optimization." ==== BULLETIN BOARD ============= --== New Info Marketing Forum ==-- ~ Andrew Bourland <Moderator Comment> =========== NEW ================================== <Moderator Comment> Check out this cool javascript trick I read recently on a tip from Veronica Yuill ( http://www.larecettedujour.org ): ---------------- "Ever wonder how to see when a website was last modified? In the past, it was a BIG thing to put a little script in your page so people could know when it was last updated. "So, here's what you do. Simply copy this line: javascript:alert(document.lastModified) "... and paste it into the address bar of the website you're looking at. Hit the "Enter" button on your keyboard. Look at that. A little window pops up telling you the date and time the page was last updated. "What a nice little trick :) " Source: http://anekostudios.com/ ----------------- Indeed it is! This works best with static pages rather than dynamically generated ones, as is pointed out by the author (Shelly Cole) in the comments. Have a great Thursday, Adam Comment? ---------------------- From: Richard Graham Subject: Adsense Tracking Software Hello, Thanks to everyone's help I now have an easy way to change the common elements of my site. (See previous post on "Design Shortcuts" http://www.led-digest.com/content/view/1779/55/ ). What I want to do now is to figure out which adsense ads on which pages are the most clicked. I've seen a couple of programs out there such as Adsense Gold or Joel Comm's Adsense Detective. Has anyone tried any of these? Do you have any other recommendations? Thanks again to everyone for my previous question, the LED is great! Be genki, Richard Graham http://www.genkienglish.net Comment? -------- new post - new topic --------- <Moderator Comment> I received the following comments from Brad about the audettemedia logos. Good stuff for a new discussion.... Adam --------------- From: Brad Waller Subject: Designing Logos To be sure, I'd advise you to make versions with the same font and anti-aliasing, maybe even adding in the borders around the dots, and then testing it with different backgrounds. I bet if you put these logos on yellow or dark blue pages they will not look the way you expected. The issue we have with some of our logos is that they were designed with a white background in mind, and the graphics and text were anti-aliased to the white background. When we sponsored something, wanted to create a banner, or had to set up a custom logo for a presentation that was not ours, we ran into big problems when their background color was not white. The solution is to not have the anti-aliased text and make all borders sharp, or to give the entire logo a border and have the white background as part of the logo. But even borders have problems if they end up the same color as where it gets placed. You can see a page I set up for this that shows many of the logos and graphics we have used over the years on different colored table cells, including a few that I had to make special to fit an individual situation. You can see that either you plan ahead, plan for only one color backgraund, or be prepared to make custom logos when needed. http://epage.com/b/LogoTest.html Feel free to use my comments if you want to start a discussion on logo design or something like that. Brad Waller, VP, Affiliate & Business Development EPage Inc-AdJungle Inc http://epage.com Comment? ======== CONTINUING =============================== From: Michael Linehan Subject: Site diagnosis > A project was dropped into my lap that > has me scratching my head. - Scott W. Merker, LED Digest 2377 - http://www.led-digest.com/content/view/1780/55/ From time to time people post some kind of request for help on why a site isn't ranking well ---- with no url. In theory, I could write an hour's worth of reasons why the site MIGHT not be ranking well, and maybe none of those would apply. But if I could see the site, I could pinpoint the reason in a minute. Well, I exaggerate, but you get my point. I think we could all be of more assistance at those times, if we had the particular site to look at and knew the phrase(s) rank is desired for. Michael Linehan Marketing Alchemy www.marketing-alchemy.com Comment? -------- new post - same topic -------- From: Reg Charie Subject: Site diagnosis Hi Scott, There are so many things which could be causing the problem, without a link to the site any answers would just be guesswork. Thank You, Reg Charie www.dotcom-productions.com Comment? -------- new post - same topic -------- From: Nathan Holley Subject: Diagnosing a Poorly Ranked Site Without a URL, what can we really tell you? There are myriad reasons why a site may have poor rankings. Give us the domain and you'll get specific criteria. That said, here's the approach I normally use when investigating a site. Might as well throw something useful into this thread: How many links coming in? http://siteexplorer.search.yahoo.com How many counts of the domain in Google? http://.google.com/search?q=domain.com How old is the domain? What's the registrar expiration? http://archive.org , http://domaintools.com How do the traffic / ranking trends look? http://www.urltrends.com/ Is there a trail at sites like Delicious, Digg, Technorati, Bloglines, Stumble, Reddit? Any of these directory links? BOTW.org Yahoo Directory DMOZ Business.com JoeAnt Gimpsy One of the best tools to use is this one: http://www.seomoz.org/page-strength Another great set of tools I use: http://www.webuildpages.com/tools/default.htm Doing this gives you a pretty good indication of the site's health. Of course you could also just use the old standby: http://.google.com/search?q=site:www.domain.com This is a great way to find duplicate content issues, btw. Oh yeah - one more thing: Cache date in Google. Cheers, Nathan Holley Comment? ============ Sponsor Message =========== Will the real King please stand up? Sit down Content, you're no King. You're pictures, logos, imagery ... all kinds of stuff Google and the other SEs totally ignore. You, copy! Stand up! You're the Real King! You're words. You're the only page elements SE bots even look at. For the best search-engine-optimized website text in cyberspace, see the Copy Kings at www.GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - new topic -------- From: Lloyd Richmond Subject: Personalized email Mailings to opt-in customers: > I would like to start doing a personalized follow-up > [email] to those who purchased from me...how many > should we send to a customer (maybe 3). - Janet Pickard, LED Digest 2376 - http://www.led-digest.com/content/view/1779/55/ This depends on customer lifecycle, email content, and your own marketing objectives. There is a concept of "drip-email" where your contacts regularly hear from you in a manner that is welcome. That system might only generate something once per calendar quarter or when something important has to be transmitted. > How far apart (3 weeks, 3 months, 6 months). Again, subjective, depending on your customer's tolerance for email contact, and your capacity to deliver helpful content. > What should I say in each email (thank you, how did we do, > suggestions, special sale, special discount coupon). Emails that are "all about you" aren't as effective as emails which contain content that is "all about them." So, craft your messages to be of vital interest to your recipient. Remember, it isn't necessarily the number of emails they get from you, it is the *quality* of emails they receive. In your case, having a clientele that is highly polarized to the chess world, an informative, inquisitive (and short) message that stimulates click-throughs may be effective. "Which classic opening did Johannes Zukertort use in 1874 to defeat Cecil De Vere?" Then show a link to an answer page on your site. Include at the bottom of the email any specials, discounts, or other Opt-In offers that may be attractive to them. This marketing approach is usually highly welcome, and is also effective for you. Depending on the size of your opt-in contact list, you may also wish to utilize an alternative email solution such as OLH ( http://rh.onletterhead.com/ ). The Pro service allows you to customize your lists to cater to individual customer interests. It also offers automatic opt-out screening, full reporting of who opened your emails, how many people received a forwarded copy, and other very helpful marketing indicators. Lloyd Richmond Comment? -------- new post - new topic --------- From: Jeremy Weiss Subject: Standards > ... the United States has ruled in court more times > than I can count that accessibility does not apply to > the Internet for business Web sites. - Lee Roberts, LED Digest 2376 Lee, Would not last years ruling against Target be construed as something that "demands closer attention to accessibility" since it basically said that if you are a brick and mortar company and have a website, your website must be ADA compliant? Sincerely, Jeremy Weiss Online Lead Generation & Internet Consulting http://www.bluephoenixconsulting.com Comment? -------- new post - same topic -------- From: Michael Martinez Subject: Standards > ... still trying to determine the standards > in SEO and I'm getting closer. - Al Toman, LED Digest 2376 - http://www.led-digest.com/content/view/1779/55/ There are no standards in search engine optimization. There should be, but if there were such standards they would be very sparse because the methods and techniques have to continually evolve. SEO is an ill-formed attempt to stabilize a quantum-like environment. There are four things that affect any given page's rankings on any search engine: 1) What the page owner does 2) What other page owners do 3) What the search engine does with its data 4) What people search for You cannot pin all that down at any one time. Search technologies change, people's queries change, and other content on the Web changes. What you do is all you have control over. The only standard I would advocate for SEO is pretty simply: Experiment, evaluate, adjust. Michael Martinez http://www.michael-martinez.com/ Comment? ==== BULLETIN BOARD =============================== From: Andrew Bourland Subject: InfoMarketer's Forum Launch Hi folks, Just to let you know that today we are launching the InfoMarketer's Forum, an online discussion list dedicated to... as you might guess... information marketing. InfoMarketers Forum is dedicated to providing an information and idea exchange among those who market and sell infoproducts as well as those who would like to. We welcome eBook authors, home study course authors, professional coaches and mentors, seminar promoters and anyone else who is dedicated to the profession of information marketing. We want to strongly emphasize that those who are not currently infomarketers, or may be "newbies", are more than welcome to join us. Many people possess certain skills, knowledge, passion and expertise to become infomarketers, whether they've written a single word about it or not. Also welcome are those who repackage and market public domain works, refashioning classic works for a contemporary audience. You can choose to read the daily interaction on line or receive it by email --post by post or in daily digest form. If you would like to subscribe, just send an email to: This email address is being protected from spam bots, you need Javascript enabled to view it BTW, to my good friend, Adam... I hope this isn't considered spamming the list. This is a free community and we aren't selling anything. If you feel this is spam, please zap it. Thanks, Andrew Bourland InfoMarketers: What is the #1 most pressing issue you face as an infopreneur? Tell me at http://www.infomarketingu.com Comment? <Moderator Comment> Definitely NOT spam, Andy. This announcement is most welcome - and I'm sure it'll be a great resource. I've subscribed even though I'm not techically an infomarketer myself. I was curious why you decided to go with Yahoo! Groups rather than Google Groups? I don't have a favorite or anything, just wondering if you did some research prior to the launch that influenced the decision. Best wishes, Adam ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "No one has yet realized the wealth of sympathy, the kindness and generosity hidden in the soul of a child. The effort of every true education should be to unlock that treasure." - Emma Goldman |
