| LED Digest 2381: Selling with Amazon Merchant |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 3, 2007 Issue no. 2381 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Selling with Amazon Merchant ==-- ~ Mark Roberts "Just curious to know if anyone has any experience, good or bad, of selling on Amazon?" --== Redirecting Sites with Rewrite ==-- ~ Nathan Holley "I've never seen Google be so slow indexing a site that appears to be properly 301'd." ==== CONTINUING ================= --== HTML Standards and Search Rankings ==-- ~ Michael Martinez "I would be surprised if either Larry Page or Sergey Brin really understood what [SEO] is all about." ~ Lee Roberts "It's thoughts like these that cause the digital divide..." --== iFrame Exploit to Run Hidden Adverts ==-- ~ Veronica Yuill "Two simple rules: 'filter input' and 'escape output.' Plus 'Never trust user input' ;-)" --== Last Modified Javascript Trick ==-- ~ Will Bontrager "[My] Server Snooper can provide the headers." ========== NEW =================================== From: Mark Roberts Subject: Amazon Merchant I have had good luck selling my products via my own web store and am constantly looking for ways to expand my market and exposure. Recently, I have been looking at an Amazon Pro-Merchant account. I have used Amazon for a lot of my personal purchases over the years and I have also noticed that when searching for various products, links to Amazon routinely come up relatively high in the results page. This is all leading to an interest in following a trend (if it really is a trend). Just curious to know if anyone has any experience, good or bad, of selling on Amazon? I am by no means giving up my current store, just wanting to expand. thanks. Mark Roberts Bird Houses by Mark birdhousesbymark.com Comment? -------- new post - new topic -------- From: Nathan Holley Subject: Redirecting sites (again) I hate to revisit this topic *again* here, but I've been a bit worried about something. A few months ago I was helping a client with some SEO. He owned 3 domains and pointed them all to the same site. Same content, different domains, bad move. He picked his preferred domain from the set and I went about redirecting. His preference wasn't indexed in Google. The other 2 domains were, however. I thought "instant sandbox killer!" So now rewrite is in place and the 2 indexed domains point to his choice. Which is still not indexed by Google after 2 months. Is my rewrite code bad? Here it is:
Looks right to me... I've never seen Google be so slow indexing a site that appears to be properly 301'd. It's strange, but maybe the big G is using more stringent algorithm watches because of the tightening grip of abuses. Thanks for any pointers LEDers. Nathan Holley Comment? ======== CONTINUING =============================== From: Michael Martinez Subject: Standards > Search engines are 100% pure math and language > following very stringent standards (else the code would > blow up, rendered useless). - Al Toman, LED Digest 2380 - http://www.led-digest.com/content/view/1783/55/ Actually, they do break their code every now and then. But what the search engines do is not "SEO" (search engine optimization). > Now, in the case of SEO (if you will), these folk are more > correctly, "web page for search engines optimizers." One can only wish. Most SEOs today concentrate on acquiring link anchor text (actually, most still seem to think that PageRank is what influences Google's rankings the most). The lack of standards in the SEO industry has absolutely no connection with what programming standards may or may not be employed by the search engines. And I would be very surprised if either Larry Page or Sergey Brin really understood what search engine optimization is all about. They may be billionaires, but they got to be such primarily because of the failings of others. Google just happened to have a nicer interface when it came along. Its results were as easy to manipulate as any other search engine's results. Michael Martinez http://www.michael-martinez.com/ Comment? -------- new post - same topic --------- From: Lee Roberts Subject: Standards > As for Target, it should be their call... But I am pretty > sure that they have an idea of how much business > they lose, and how much it would cost to not lose > that business. - John Smart, LED Digest 2380 Do you remember the Pinto? Ford Motor Company knew there was a problem with the Pinto and felt it was less expensive to recall the car after they had to pay out settlements for all the people that died. They considered all the money they would make on the sale of the car and how much they would lose based upon the safety issues and lawsuits. However, they certainly didn't count the frustration of lose by the families who lost family members. Department stores, regardless of the brand, set the store's floor plan to meet three requirements: 1. Maximize product availability with limited space 2. Maximize aisle level merchandizing to promote the most products 3. Deter shoplifting All physical stores follow the same three concepts above. Unfortunately, this prohibits shopping by blind individuals. Individuals in wheelchairs are also blocked from shopping in the interior of the clothing sections. Nearly one-third of the US population is disabled. Should we, who can provide them better access to their world, limit that access? Should we turn them away because they can't drive? Consider for a moment, a blind person can't drive, yet a blind person can own a car. Should that blind person be prohibited from learning all she can about that car? She can't see the colors, but certainly she should be able to choose the color of her car. A blind person can cook, why can't a blind person be able to review an online cooking show to learn how to make a new dish? You say, but they can't see so it doesn't matter. It might not matter to you, but it could matter to her. A mother, who is blind, can have a child that can see yet is deaf. The child is too young to purchase items online, but can review the material with assistance. The mother needs to make the decision and do the shopping. Are we to reject her because we think that a blind person will never visit the site? A deaf father has a son who wants to buy some music online. The father can't hear the music, but that's irrelevant. The father can read the lyrics. If the father doesn't want the son to have music with vulgar language, the only way the father can know if the music includes vulgar language is through reading the lyrics. Should the music site prevent the father from purchasing because they think a deaf person would never shop on their site? It's thoughts like these that cause the digital divide. Countries such as UK, Italy, the European Union, and others have seen the importance of removing discrimination to allow full access to all their citizens. If every business took the stance that "we know how much we lose if disabled persons can't shop our site and it's not enough to worry about" simply ignores the costs of paying the attorneys and all the negative publicity. Click and mortar Web sites can offer online only specials (oh Southwest Airlines did this and was sued), but if the disabled person can't buy through the Web site, why is that okay? Isn't this act of discrimination stealing for the less fortunate? Having a Web site developed properly isn't that hard. There are several levels of accessibility. The lowest level of the accessibility guidelines was created to include the largest population possible. The next levels get tougher to meet, but takes into consideration even more accessibility requirements such as those required for meeting the needs of a deaf and blind person. Regards, Lee Roberts Shopping Cart Software http://www.applepiecart.com Rated #1 by SEO Firms Comment? ============ Sponsor Message =========== Would you write your own Super Bowl commercial? Or would you hire a professional ad copywriter? Guess what? Your website copy is your Super Bowl spot, your best shot at winning new business. GetWebContent.com is the web's premier provider of "Super Bowl-winning" web copy. When words are king, visit GetWebContent.com, the King of Words. http://GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - new topic --------- From: Veronica Yuill Subject: i-Frame exploit > Too bad you can't edit the request object under vbscript. > It would be so sweet to slip in and strip out all the verbotten > characters prior to any other code getting a peek. - Kevin Houston, LED Digest 2380 I don't quite understand what you mean here, Kevin. You most certainly can "edit the request object" in VBScript. Any input from a form posted using the GET method is available in the collection called Request.QueryString. If the form was POSTed, it's in Request.Form. Your VBScript code can manipulate those objects any way you like. So what you need to do is decide what characters are acceptable in each form field in your site. Then write code to check all input and throw away anything that isn't in that set before you do anything else with it. You also need to escape any user input that is echoed to the page, e.g. replace < and > with HTML entities. This will go a long way towards closing any security holes in your application. Two simple rules: "filter input" and "escape output". Plus "Never trust user input" ;-) HTH Veronica Yuill http://www.larecettedujour.org Comment? -------- new post - new topic --------- From: Will Bontrager Subject: Javascript trick > ... free program called WebBug on my Web site that > will let you easily have a look at the headers exactly > as returned by the Web server. - Tom Aman, LED Digest 2380 For LEDers who use Mac, Linux, or other non-Windows operating systems, or who prefer not to install WebBug, the Server Snooper at http://bontragercgi.com/Server_Snooper.php can provide the headers. It amazes people, sometimes, to know how much data about their choice of server and web page is publicly available; "public" includes yourself, crackers, and competitors. The information is sent to every browser requesting a web page. Will Bontrager Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "It is no longer good enough to cry peace, we must act peace, live peace and live in peace." - Shenandoah |
