| LED Digest 2391: Inheriting Domain Names |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 18, 2007 Issue no. 2391 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Domain Names in a Will? ==-- ~ David Spahr "...I was able to get a domain my mother owned when she died..." ~ Lorelle Smith "As far as I know, U.S. law still does not view domain names as real property." --== SEO Standards ==-- ~ Veronica Yuill "I thought we'd pretty much established that using valid HTML is not primarily about SEO..." ~ Tom Anson "...for many people, effective SEO work is in the eye of the beholder..." ~ Nathan Holley "I had heard that there was a time when Bruce got into some hot water for spam." --== New Trends in Checkouts ==-- ~ Chris Nielsen "I found a solution to this problem a while back..." ~ John Barendrecht "I won't deal with any company that gives me the option to create an account..." --== Designing for a Target Audience ==-- ~ Will Bontrager "The Color Associations report spans 10 web pages." ======== CONTINUING =============================== From: David Spahr Subject: Willing Domain Names > Here's a little different kind of question. How > can one will a domain name to an heir? Must > some arrangement be made with one's domain > name registrar? - Dan Rosenfield, LED Digest 2390 - http://www.led-digest.com/content/view/1793/55/ Although it was a rigamaroll I was able to get a domain my mother owned when she died as a regular part of the will. David Spahr mushroom-collecting.com Comment? -------- new post - same topic -------- From: Lorelle Smith Subject: Domain inheritance This is such an excellent thing to consider far in advance of one's demise! As far as I know, U.S. law still does not view domain names as real property. I own a number of potentially valuable domains, so I've given this some thought and hopefully enough preparation. First off, my domain registrations all show my business as the legal registrant, which is absolutely crucial. (Make sure it says organization and not individual, or your beneficiary will have a real mess on his / her hands.) My husband is named as a cosigner & beneficiary so he can keep my business bank account open as well as the associated credit card. The domain registrar automatically charges the card at renewal. In our safe deposit box I keep a list of all my passwords so he can log in to any of my online accounts. He'll need to update the expiration date on the card and maybe change the email address on file, so I've left instructions to log in at the registrar's site to do this. As a sole proprietor in Washington, which is a community property state, my husband is already my biz partner so will inherit my business. But I suppose it would be best to set up as some type of corporation so that my (grown) son could take over in the event that both my husband and I die together. Thanks for reminding me to get cracking on this important task! I would hate for my great domains -- which I had the foresight to register years ago -- to be released back into circulation. There are a number of sites where speculators can monitor newly released names, and mine would be snapped up in a jiffy. So even if they're not legally considered part of my estate, I owe it to my heirs to make provisions for keeping them registered. Thanks for bringing up such an important topic, and I will be watching this thread for everyone's tips! Lorelle Smith, The Keywordsmith Professional Keyword Research & Analysis Consultant http://www.keywordsmith.com Comment? ============ Sponsor Message =========== Would you write your own Super Bowl commercial? Or would you hire a professional ad copywriter? Guess what? Your website copy is your Super Bowl spot, your best shot at winning new business. GetWebContent.com is the web's premier provider of "Super Bowl-winning" web copy. When words are king, visit GetWebContent.com, the King of Words. http://GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - new topic -------- From: Veronica Yuill Subject: SEO standards > If HTML validation weren't important for SEO > (in Bruce Clay's opinion), would he have it in > place on his own website? Prob'ly not. - Jere Matlock, LED Digest 2390 - http://www.led-digest.com/content/view/1793/55/ Huh? I think you are doing a disservice to Bruce Clay there. Maybe he ensures he uses valid HTML in order to ensure in turn that *human* visitors to his site have a good experience and see what he intends them to see, no matter what browser they are using. I thought we'd pretty much established that using valid HTML is not primarily about SEO, it's about making your site work properly under many different conditions. It's not much good being #6 for "search engine optimisation" if your site is so broken that when some of your visitors get there they can't read the content ;-) Veronica Yuill www.larecettedujour.org Comment? -------- new post - same topic -------- From: Tom Anson Subject: SEO standards Jere Matlock said that those looking for an SEO firm should get referrals and then contact those referrals. That sounds like a really good idea; but, you need to know a little something about the referrals before you can accept their word on the SEO work done. When I was young and stupid in the ways of the net, I hired a so-called SEO company (I think the name was Internet Advancement) to optimize my website. They made all the kinds of claims that I realize now is the sign to run -- not walk -- away. Their work really hurt my business, even though they pretty much fulfilled all of their contracted goals. I managed to get my money back (a few others on this list were not as fortunate), but it took some years to recover from the damage. To use Jere's metaphor, they weren't even gluing wings on a pig; they were using safety pins. The point is: a few years later (I think it was in relation to an LED discussion of this type of company), I was in contact with someone whose site had been optimized by this company. He was thrilled with the work they had done. (He's the kind of guy this company would have loved to give as a referral.) But, after I talked with him a couple of minutes and asked a few questions about the specifics of the results he was seeing, he realized that his business was suffering, too. I guess you just need to keep in mind that, for many people, effective SEO work is in the eye of the beholder. It's just that some of us are looking the wrong way. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com Comment? -------- new post - same topic -------- From: Nathan Holley Subject: SEO standards First of all, I really admire Bruce Clay and his company. They're ethical and professional, and he's really done a fantastic job pushing them into becoming a brand that sets the high standards bar. Even their blog (by Lisa Barone) is really interesting, because it's not nearly as professional (or stuffy) as you'd expect. That's somehow a breath of fresh air and helps them though, in contrast to their "elite" image represented on the site. I had heard there was a time when Bruce got into some hot water for spam. Does anyone know the details on this, or can you comment Bruce? Basically the gossip (that's all it is) I heard was back in ancient days he was out-ranking everything using some technique, even coming up ahead of Danny Sullivan for his own name or something, and got dinged (probably total rubbish). There was also a rumour he got booted from speaking engagements at a conference for a bit...? Don't know about that one either. When he released that cool search engine relationship chart, it was a way for him to reinvent himself and get back into the industry. At least, that's how the gossip trail tells it. Sorry, I can't release my sources (from way back when and probably selling used cars now). Again, this is total gossip and probably all vicious lies! :-) But you wouldn't believe the stuff you can hear at conferences. Nathan Holley Comment? -------- new post - new topic -------- From: Chris Nielsen Subject: Checkout > I now have a new A-Z address book, double > the size of the old one, which is now full of web > addresses, usernames and passwords. - Phil Chave, LED Digest 2390 I found a solution to this problem a while back, since I have many accounts and also have accounts for clients. It consists of assessing how important it is to have a strong password for an account and then using the same thing for all accounts. I'll explain. For me, I just have two levels, important and unimportant. For the important sites I use a letter and number password that is 11 characters long that has no words. The letters and numbers have meaning to me and that makes it easy to remember along with the fact that I have used it a lot. Since I only use this at important, easy to trust sites, I can afford to use the same thing over and over. True, if it was discovered I would be in trouble, but that's an acceptable risk to me. Then for sites that are not important, I create a private password "key" that consists of something I create and elements from the site. This allows me to use a unique password for each site that would not be easy to guess unless they get more than one to see what the pattern is. An example of this this could be as follows: The 3rd letter of the domain name in caps: D The number of letters in the domain: 10 The domain extension, reversed, last letter in caps: moC The number of cats we have: 2 And the first letter of the domain: l D10moC2l Or you could just take something static like: tY878 and add something from the domain like (last three letters of the domain, reversed): tse tY878tse A clever hacker that gets several of your passwords would be able to figure it out, but clever hackers are not going to be much interested in getting into accounts at forums and other sites where there is little or no money to be made. While I have used static elements in my examples, using a password key that is completely created from things on the site would be the best option. Using a similar method to create usernames would give you further protection. Of course you should create your own password key and not use my examples, just make sure you don't use things like "The second letter of the site background color" since a site re-design may get you locked out of the site...! Thanks, Chris Nielsen prepaid-phone-card.us Comment? -------- new post - same topic -------- From: John Barendrecht Subject: Checkout I would like to present the other side of the coin. I won't deal with any company that gives me the option to create an account and offers to remember me. Why? I don't want them to store my credit card information. If they don't have my credit card info, it can't be hacked. What if someone found my book with passwords? They could just log on as me and order whatever they want. How many of these sites have a "delete account" button? Until all hackers and ID thieves stop, I prefer to enter my cc and personal info each time. I deal with a couple of Fortune 500 companies that have subscriptions and every year I phone in my credit card because they don't keep it on file. The inconvenience is a small price to pay for peace of mind, knowing that my credit card info can't be hacked into on their servers. As for PayPal, I'm scared to try that. If I buy from a merchant and he doesn't deliver or delivers a different product, I can phone Visa and get the charges reversed. How can I phone Visa and cancel a PayPal charge when I never bought anything from PayPal? Paypal is neither a bank nor a merchant. I love Verified by Visa and the fact that Visa asks you to phone them when you go on holidays so your charges in other countries will go through without a hassle. If a merchant's computer was compromised and you got my Visa #, you only have half the equation. Without the V by V password, you can't order. Yes keeping a black book with passwords is a hassle and I hate to admit, thicker than black book with girls' names. John Barendrecht Centralhome.com Company Inc. http://www.centralhome.com Comment? -------- new post - new topic -------- From: Will Bontrager Subject: Targeted design The issue of Judy Vorfeld's Webgrammar ezine http://webgrammar.com I received just a few minutes ago contains a link to a color associations report by Joe Hallock. Among other things, the report contains pie charts of colors associated with trust, security, inexpensive, quality, fun, and other perceptions. [see Francisco Becerra's post in issue 2389 about this resource: http://www.led-digest.com/content/view/1792/55/ ] I don't know how authoritative it is. But it may be worth a look for those considering a site design or revamp. The Color Associations report spans 10 web pages. The data sets page, containing many of the pie charts, is at http://joehallock.com/edu/COM498/datasets.html Very interesting stuff. Will Bontrager http://flowto.info/ Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world." - Buddha |
