| LED Digest 2396: SSL Certificate Tips |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 25, 2007 Issue no. 2396 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Transferring Domain Names ==-- ~ Niall Kennedy "Are there any other avenues that we could explore to obtain this domain?" ==== CONTINUING ================= --== SSL Certificates ==-- ~ Mary Johnson "I prefer Xramp because it includes the display of the organization's name..." ~ Asim Jalali "...Verisign and Thawte are without a doubt the most recognised certificate authorities." ~ John Smart "[I] signed up with Comodo. I could not speak highly enough about them..." --== Building Platform and Buzz ==-- ~ Biana Babinsky "...you build your platform by building on the things you have done previously." --== Blogs, RSS & Sitemaps ==-- ~ Tom Anson "And how is the priority to be set?" <Moderator Comment> --== How to Sell Domains ==-- ~ John Brumage "There are services such as SEDO that operate domain auctions." --== SEO Standards ==-- ~ Steve Pronger "Google's own site is not valid HTML..." =========== NEW ================================== From: Niall Kennedy Subject: Transferring a Domain Name A client of mine, company X, want a new domain. We tracked down the domain, which was registered by company Y. However, company Y has been bought by company Z. Company Z have no need for the domain and as such were not willing to enter into a dialogue to transfer the domain to company X. We hoped to allow the domain to 'drop' at the end of its registration period and purchase it at that point. However, there must have been an legacy automatic re-register on the domain, and it was recently re-registered to Company Z. The admin contact for the registration is a generic ISP contact, ie not a person we can talk to. The registrar requires instruction from Company Z to amend the contact details. However, because there's nothing in it for Company Z they are not willing to make the effort to ask the registrar to change the contact details to allow a transfer to take place, despite the fact that they have no desire to use the domain. Are there any other avenues that we could explore to obtain this domain? Niall Kennedy http://www.europc.co.uk Comment? ======== CONTINUING =============================== From: Mary Johnson Subject: SSL certificates > I want a low-cost but accepted SSL certificate. Verisign or > Thawte are the first ones to spring to mind, but what others > do you all know about? Who would you recommend. - Jon Langley, LED Digest 2395 - http://www.led-digest.com/content/view/1798/55/ I have used both Thawte and Xramp (now SecureTrust). I prefer Xramp because it includes the display of the organization's name with the certificate, which I think adds a level of comfort and familiarization for the person checking it out. Thawte charged extra for this. Mary Johnson, Software Engineer Web Site Helper LLC www.websitehelper.com Comment? -------- new post - same topic --------- From: Asim Jalali Subject: SSL certificates We used Comodo SSL certificates for many years on our e-commerce site and never had anyone raise an issue about it. Most visitors know they need to look for a secure SSL connection when checking out, so as long as they can establish a HTTPS connection they are happy. However, Verisign and Thawte are without a doubt the most recognised certificate authorities. We switched to a Thawte SSL 123 certificate because it's cheap at only $149 for a year. As trust is so important on the web, especially for e-commerce sites, we subscribe to other security services as well like Comodo's Hacker Guardian service which scans our server each day for vulnerabilities. We also subscribe to SafeBuy and Internet Shopping Is Safe (ISIS) schemes in the U.K. Bizrate in the U.S offers a similar service and also allows constant ratings of a store. Some schemes also offer third party arbitration in case of dispute. All these services help assure a visitor that a website is genuine and committed to a safe shopping experience. Regards, Asim Jalali Comment? -------- new post - same topic --------- From: John Smart Subject: SSL I used to be a reseller for GEO Trust SSL, but they became a nightmare - no customer support, they upset my client, and made him jump through all sorts of hoops to get what he paid for (this was a renewal, not a new cert!) So I looked for a new supplier, and signed up with Comodo. I could not speak highly enough about them - the service is phenomenal, there are people who actually answer the phone line! e-Mails get answered too! Sign up with them, you will not regret it! Oh, and unless you buy through me, there is nothing in this for me in recommending them! It probably is not worth you buying through me, so I am saying this solely in the interest of sharing good news! John Smart InternetDesign.com A Human Touch in a Digital world. Comment? ============ Sponsor Message =========== Why pay more for less? Some content providers charge extra to search-engine optimize copy. And some are so clueless, they don't offer SEO at all. A lot of good that'll do your site. At GetWebContent.com, we SEO everything we write without any additional charge whatsoever. Get it all, http://GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - new topic --------- From: Biana Babinsky Subject: Building Platform and Buzz > I have a client who is working to build 'platform' > for a new marriage book... This project has me > scratching my head. I've done the usual PPC > with product-based sites, but building buzz and > 'platform' is new to me. - Gordon Moe, LED Digest 2393 - http://www.led-digest.com/content/view/1796/55/ I have a lot to say on this topic - after all, this is what I do for my customers. Platform building is all about getting your name known and getting as many of your target customers as possible into your circle of influence. Here are some of the steps that you can take to start building a platform: - Define your target market - who are the people you want to buy the book? - Create a free offering that you can give away to your target market. This can be a special report, audio recording, e-book, etc. You need to create an offering that your target market really wants - that way you will be able to use it to get more newsletter subscribers. - Start building your newsletter list - use the free offering as a gift for everyone who subscribes to your newsletter. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about your book. - Use online marketing techniques - search engine optimization, article marketing, your own blog, etc - to get newsletter subscribers. The more subscribers you have, the more people you can contact, the more people will be able to buy your book. - Create other products and programs. Having just a book is not enough. Create other products based on your expertise - e-books, audio recordings, classes, etc. Now you can use your newsletter list to sell your products. As you can see, you build your platform by building on the things you have done previously. You define your target market first, then you create a gift you can give away, then you use marketing techniques to get more newsletter subscribers, etc. Biana Babinsky No Charge Report, "Top Strategies To Get Clients Online" http://www.avocadoconsulting.com/free_report.html Comment? -------- new post - new topic -------- From: Tom Anson Subject: Creating sitemaps I'd like to thank Michael Martinez for his post on sitemaps (LED Digest 2395) and for Adam's comment at the end of the post. However, I have a couple of questions: 1) Looking at xml-sitemaps.com, it looks like you enter only the index page for the site, yet it asks for priority. From their page: ------------------ "The priority of a particular URL relative to other pages on the same site. The value for this tag is a number between 0.0 and 1.0, where 0.0 identifies the lowest priority page(s) on your site and 1.0 identifies the highest priority page(s) on your site. The default priority of a page is 0.5." ------------------ If you only enter in your home page on the form, how do you set priority for other pages? I guess you go through the document generated by xml-sitemaps.com and edit it by hand? And how is the priority to be set? My site structure is somewhat inverted from the importance of the pages, since I'd like people to purchase from pages that are deeper into my site (e.g.: products / blends / wiseMen.html). To me, that's an important page, despite being so deep within the site. It's more important than my index page. Also, Adam said that the major search engines won't accept submissions of sitemaps any more. I'm not sure if my host will allow me to add a robots.txt file to my site, but on the off-chance that it will, how would I go about writing it for Google, Ask, Yahoo and MSN? I don't have a clue (which is nothing new... ). Thanks much, Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com Comment? <Moderator Comment> The search engines will still accept your manual sitemap submissions, Tom. It's just an easier option to include a directive in your robots.txt. Check out more details here: http://blog.ask.com/2007/04/sitemaps_autodi.html Personally, I've never messed with any priority stuff for sitemaps. Adam -------- new post - new topic -------- From: John Brumage Subject: Selling domain > How and where is the easiest way > to sell domain names? - Lyn Jolley, LED Digest 2395 If someone wants a name enough to pay decent price, they will look you up in whois and make an offer. There are services such as SEDO that operate domain auctions. Hopefully other LEDers can give some more insight there. My opinion is that for well ranking domain names, the transfer should be structured carefully to avoid loss of authority. I have used escrow.com and been happy with that service for larger transactions when the actual exchange takes place. For most sales, i just use my credit card software. John Brumage Disco Legend Zeke Comment? [There's some informative discussion on domain appraisals and sales in issue 2356 http://www.led-digest.com/content/view/1755/55/ . -ed] -------- new post - new topic -------- From: Steve Pronger Subject: SEO standards > How does non-valid HTML affect the > company's public image? - Andreas Huttenrauch, LED Digest 2395 Not one eensy weensy tiny little bit: http://validator.w3.org/check?uri=www.google.com http://validator.w3.org/check?uri=www.yahoo.com http://validator.w3.org/check?uri=www.microsoft.com Andreas falls into the trap of believing that things that matter to programmers and tech types in general, matter to the other 98% of Web users. They don't. As far as search engines are concerned, they care about relevancy and trust, not compliance to Web standards. As long as the spiders can navigate and index your pages, "valid" HTML is not an issue. If Google's own site is "not valid HTML (64 errors)" does it make sense that such things would contribute in any way to how they rank your site? Steve Pronger http://www.stevepronger.com Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Chance fights ever on the side of the prudent." - Euripides |
