| LED Digest 2397: The Power of Celebrity |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 26, 2007 Issue no. 2397 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== <Moderator Comment> --== The Power of Celebrity ==-- ~ James Miller "So perhaps some of your SEO money might better be diverted to a minor local celebrity..." --== 301 Redirects ==-- ~ Nancy Cardinali "I know this is an old subject, but I think I have a new twist." ==== CONTINUING ================= --== Transferring Domain Names ==-- ~ E. Eldon Sarte 'Give Company Z enough money to transfer domain rights to you." ~ Richard Stubbings "Why not offer them money?" --== Blogs, RSS & Sitemaps ==-- ~ Michael Martinez "The default priority for each listing is set to .5 and you should generally leave it there..." =========== NEW ================================== <Moderator Comment> Rae Deisler tipped me off to this news: Verisign is raising the price on .com domains on October 15 by 7%, with .net domains going up 10%. If you have some renewals in store, do them now to save a bit of cash. -Adam Comment? ---------------- From: James Miller Subject: The Power of Celebrity In my test blog, I made a sensible comment about a minor celebrity, who is well liked in the UK, for what they do. I was quite surprised at what happened. I now find that approximately ten percent of my page views are to the four pages in the blog that refer to them. The blog has about 200 posts and about 1,200 page views every day. There is also quite a correlation between the page views and when they are in the news. Does this give an interesting way to get your web site up the search engine? Suppose you are a local business in a town like Ipswich or Norwich in the UK or say Boise in the US. You might be a garden centre, a clothes shop or a speciality cheese shop. So perhaps some of your SEO money might better be diverted to a minor local celebrity who already uses your services. They could promote your site with a few comments, which would then be picked up by the search engine. It's also a two way street, so they might like the local promotion too. Any thoughts? James Miller www.daisy.co.uk Comment? <Moderator Comment> The most popular searches are often related to popular culture, as any viewing of Google Zeitgeist will attest [ http://www.google.com/press/zeitgeist.html ]. By watching television and paying attention to trends, or viewing magazines and doing the same, you can predict the kinds of searches that will be popular. By the way, fellow LEDer Waitman Gobble has set up a daily email with the most popular searches from Zeitgeist. You can sign up at http://www.absoluteminds.com/zg.html -- word is there's a monthly version in the works; this one's daily. -Adam -------- new post - new topic -------- From: Nancy Cardinali Subject: 301 Redirects Hi all, I know this is an old subject, but I think I have a new twist. I am redesigning (donating my time) a site for the Blind & Vision Impaired of Marin. If you type www.BVIM.org into you browser address thingy, you will be forwarded to this address: http://63.135.117.252/BVIM/INDEX.htm I understand what that address means, so we don't really need to go there. My question is: When I do a 301 redirect to the new site, which will be independently hosted, do I use the http://63.135.117.252/BVIM/INDEX.htm in my .htaccess file? Seems the only way, but... I have access to the domain name controls. This is clear to me, I hope others understand my problem. Thanking in advance... Nancy Cardinali boomertravelcenter.net Comment? ======== CONTINUING =============================== From: Eldon Sarte Subject: Transferring domains > Are there any other avenues that we could > explore to obtain this domain? - Niall Kennedy, LED Digest 2396 - http://www.led-digest.com/content/view/1799/55/ Give Company Z enough MONEY to transfer domain rights to you. E. Eldon Sarte SketchCo.com - Design @ Work Comment? -------- new post - same topic --------- From: Richard Stubbings Subject: Transferring domains If "there is nothing in it for company Z" why not? Why not offer them money? If you are asking them to do some work, pay them. It usually works. Richard Stubbings http://www.doctorwhoonline.co.uk Comment? ============ Sponsor Message =========== Want a fresh pizza delivered? Call Domino's. Want some fresh web content? Visit GetWebContent.com. We deliver fresh, we deliver fast and, unlike Domino's, every pizza copy we bake is different. We custom write it to fill your order and then burn the recipe. After that it's all yours to use on one site or 1,000 sites. http://GetWebContent.com/LED, fresh, fast and only for you. ============ Sponsor Message =========== -------- new post - new topic -------- From: Michael Martinez Subject: Sitemaps > If you only enter in your home page on the > form, how do you set priority for other pages? - Tom Anson, LED Digest 2396 - http://www.led-digest.com/content/view/1799/55/ The tool will crawl your site from the root URL you give it (you can specify a sub-directory or sub-domain). From that crawl, the tool will generate an XML sitemap tool that you can then download to your hard drive. There you can open it up in Wordpad or another text editor and adjust the content (I have had to make very few changes). The default priority for each listing is set to .5 and you should generally leave it there except for your home page and HTML sitemap page. I would give those higher priorities, although assigning them 1.0 is not necessary. However, the page that should have the highest priority (in my opinion) is the page which is most likely to have changing content. That varies by site. The priorities are used by the search engines to weight their crawling priorities only for the pages listed in the XML sitemap. This has no effect on how your sites are normally crawled and indexed by the search engines. The priorities only help if you vary them by page. Otherwise, it doesn't matter if they are all set to .5 or 1.0 (although I have no idea of what setting a priority to 0 would do). Michael Martinez http://www.michael-martinez.com/ Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "One of the most adventurous things left us is to go to bed. For no one can lay a hand on our dreams." - E. V. Lucas |
