| LED Digest 2401: Google Hell |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 2, 2007 Issue no. 2401 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Google Supplemental Hell ==-- ~ John Smart "So, should the SEO be liable for causing the mess...?" <Moderator Comment> ==== CONTINUING ================= --== Core Business Values ==-- ~ Eric Ward "I have one single core value that drives everything else..." ~ Rae Deisler "Your job should be joyous, your work an aspect of your life." ~ Shel Horowitz "...ethics, cooperation, and attitudes...can lead to business growth and profitability..." --== Google Indexing Time for Blogs ==-- ~ Valerie Beeby "Google do differentiate between blogs and web pages." --== Why Linux? [was: Essential Software...] ==-- ~ Michael Linehan "Why would some besides a geek go with Linux instead of OS X?" =========== NEW ================================== From: John Smart Subject: Google Hell A client sent me this. It was originally posted on Slashdot: --------------------- "Forbes has up an article on the consequences of being dumped into a claimed 'supplemental index', also known as 'Google Hell' http://www.forbes.com/home/technology/2007/04/29/sanar-google... It uses the example of Skyfacet, a site selling diamonds rings and other jewelery, which has dropped in Google's rankings and saw a $500,000 drop in revenue in only three months after the site owner paid a marketing consultant to improve the sites. "he article claims that sites in the supposed 'supplemental index' may be visited by Google's spiders as infrequently as once per year. The problem? Google's cache shows that Google's spiders visited the site as recently as late April. "Google Hell is the worst fear of the untold numbers of companies that depend on search results to keep their business visible online. Getting stuck there means most users will never see the site, or at least many of the site's pages, when they enter certain keywords. And getting out can be next to impossible -- because site operators often don't know what they did to get placed there.'" Source: http://slashdot.org/article.pl?sid=07/05/01/1229242 --------------------- So, should the SEO be liable for causing the mess, and shouldn't this industry have some form of standards? John Smart InternetDesign.com A Human Touch in a Digital world. Comment? <Moderator Comment> I found this post on Slashdot very interesting: "Does this also mean that you can "game" the sites of your competitors to get them into Google hell? "It seems that if I want to deep-six your site, which might mean your entire business and/or livelihood, all I need to do is find the most inept link spammer I can, and pay him a pittance to whore your site's URL all over the place, on tons of spamblogs and Viagra pages. All of a sudden, Google will notice, can your page off of the search results, and you're hosed. "I've got to imagine that this has already happened; heck it seems like a fairly good extortion scheme: pay us or we'll linkfarm you until Google notices and your competition slaughters you. It's like SEO, only in reverse." Comment? ======== CONTINUING =============================== From: Eric Ward Subject: Values Like Adam, I had the remarkable good fortune to get to know Tony Hsieh (Zappos, Link Exchange) back when I helped with the original link building and publicity campaign for Link Exchange. As Tony prepared to sell to Microsoft, he helped me negotiate what is to this day my single most lucrative individual project. He told Microsoft to hire me to write the original BCentral search engine and directory submission guide. He then was generous enough with his time to help me navigate through negotiations for BCental to buy my NetPOST service, which to my utter shock MSFT valued at 1.3 million dollars. I operated NetPOST back then as a one man show from a basement office over a 28.8 modem :) Because I was a complete moron and didn't want to move to Redmond, I turned the 1.3m down. But I will never forget what an amazing guy Tony was / is. I am not surprised at all that Zappos has done what it has. I just wish I'd listened to Tony then. :) I have one single core value that drives everything else: 1). If a client is unhappy as a result of your work, do whatever it takes to make them happy, no matter the cost, no matter the time involved, and even if you feel the client is wrong, do it anyway. I have not lived up to this every time, and I know it, but it's what I aim for. Eric Ward EricWard.com | URLwire.com | WARDREPORT.com Content Publicity Strategies & Holistic Link Development w: http://www.ericward.com ----- http://www.urlwire.com Comment? -------- new post - same topic -------- From: Rae Deisler Subject: Core business values What a visionary list of values by Tony Hsieh. I wasn't familiar with the company Zappos before this, thanks so much for turning me on to them. I'll be putting an order in just as soon as I can pick out a pair of shoes I like (shoe overload!). About the values, my business principles are quite simple: - Act With Integrity Your character is a huge selling point. Displaying respect, confidence, strong morality and an ethical approach to business instills security and confidence in the client. It also disarms people and is incredibly effective for avoiding conflicts. - Take the High Road Often in business you'll be faced with decisions, and sometimes these can have ramifications directly on the client. I've learned that choosing the most ethical direction in most situations is always a safe best. I take this to the extreme and even cost myself money in the interests of avoiding a hit on the client. - Communicate Openly Don't be something you're not. If you can't do something, if you don't know something, come right out and say it. It's powerful to use honesty in a business situation; frankly it often takes potential clients off guard. They're used to getting the spiel. - Have Fun Your job should be joyous, your work an aspect of your life. We compartmentalize everything in the US, we separate, catalogue, organize our thoughts according to interests, needs, and goals. But it's all the same mandala of experience. Having fun on the job is a powerful way to make work your life and your life more rewarding. - Be Humble I agree completely with Tony on this quality. It's very important. Looking from above we're all pretty much the same in regards to our situation. We have different classes, income levels, abilities, intellects, etc, but we're all human beings and we must remain that way. That means none of us is so high and mighty above the others that we can act like we're important. Frankly, we're not important. The ocean is important, the galaxies, the sun. We are only important in our ability to serve and contribute to the world around us, not in our self-interest and personal ambitions. Humility says, "I'm wise enough to know I know very little" and speaks volumes about a person's character. Sorry to get so off the track of marketing, SEO, etc. Frankly, this is a refreshing break. Rae Deisler Comment? -------- new post - same topic -------- From: Shel Horowitz Subject: Values > I'm interested in hearing your thoughts. What > core business values do you have? - Adam Audette, LED Digest 2400 - http://www.led-digest.com/content/view/1803/55/ Tony's list is a great one. As the author of Principled Profit: Marketing That Puts People First, which is all about using values in business -- showing how ethics, cooperation, and attitudes of service and abundance can lead to business growth and profitability -- this is something I think about a lot. I've been working with a UK-based branding consultant, Nick Kettles of NewMythCreate.com, on a process to extract my core values of honesty, integrity, quality, service, social change, etc. into a pithy little tagline. Under his guidance, I've come up with this: "The courage to act with integrity... the wisdom to profit from it." I like it a lot -- and I'm not even done with his process yet. Shel Horowitz http://www.frugalmarketing.com Sign the Ethics Pledge: http://www.business-ethics-pledge.org Comment? ============ Sponsor Message =========== Now you got 'em, what are you gonna do with 'em? Surfers, that is. They're at your site, but is your copy ready? Is it powerful enough to convert casual visitors into free-spending customers? At www.GetWebContent.com/LED we first write "sell" copy that makes you money and your website sticky. Then we SEO it to make sure it gets read. ============ Sponsor Message =========== -------- new post - new topic -------- From: Valerie Beeby Subject: Blog indexing > How Long Before a Blog Post is in Google? > I was playing about last night and noticed that > my blog posts seemed to get indexed very quickly > by Google. This also included the test WordPress > blog and not just the Blogger (Google) ones. - James Miller, LED Digest 2399 - http://www.led-digest.com/content/view/1802/55/ Google do differentiate between blogs and web pages. Here's what they say in my Google Account help page on Alerts: --------------------- "Google Alerts are emails automatically sent to you when there are new Google results for your search terms. We currently offer alerts with results from News, Web, Blogs, and Groups. "A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search. "A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search. "A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search. "A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search." --------------------- Apart from signing up for Alerts, I'm afraid I just don't know how you do a Google News, Blog or Group search. Maybe there are separate databases for News, Blog and Group entries. Such items are more instant but could be more short-lived than web pages. Enlightenment? Valerie Beeby Which six expressions on your face are recognised everywhere? http://www.purple-owl.com/art-faces.html Comment? -------- new post - new topic -------- From: Michael Linehan Subject: OS X / Linux [was: Software...] About Linux, I don't understand all these people writing in about Linux. Yes, there are some great programs. But there are major players who have no intention of porting to Linux. And, I tried Open Office. Yes, it's Word compatible --- sort of. Even for the simplest documents, there are glitches. Whereas Apple's Pages imports from and exports to Word flawlessly, for any documents I use, anyway. With Linux, you get a lot of "potential" power at a great price, but that there are severe limitations that have to be solved. So for super-geeks it's not so bad, they can script their own drivers or whatever. For people running a business it's just not as easy. One possible factor in going with Linux is cost. The one thing Apple's OS doesn't have is a pile of free, open-source programs. But how many programs does the average micro or small business owner actually need? And then, let's consider apparent cost and real cost. Like the cost of using a program such as Open Office that is not fully Word compatible, or of constantly using an interface that just isn't as integrated and easy as a Mac - so every operation is a little less efficient. The couple of times I so-called installed (i.e. compiled) a program, compared to just installing in OS X! What a hassle! Efficiency equals more money in your pocket - moment by moment. The cumulative effect of all those little efficiencies over the year is enormous (Gartner Group report: Mac equals several thousand dollars per person increased profit.) Is it that while leaving Windows, people still buy into the anti- Apple propaganda enough that they don't regard OS X as a viable alternative? Is it that they like free software? Is it that they are geeks, so they like messing around with Linux? Why would some besides a geek go with Linux instead of OS X? Michael Linehan, Marketing Alchemy www.marketing-alchemy.com Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Goethe tells us in his greatest poem that Faust lost the liberty of his soul when he said to the passing moment, 'Stay, thou art so fair.'" - Robert Francis Kennedy |
