| LED Digest 2406: Vertical Search Engines |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 9, 2007 Issue no. 2406 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Migrating to ASP.net - Ranking Concerns ==-- ~ Anonymous "Does anyone have experience with this and can you comment?" --== Poor AdSense CTR ==-- ~ Magnus Brattemark "...although the site gets a lot of visitors there are almost no clicks." ==== CONTINUING ================= --== Shopping Carts, Sub-Domains & SEO ==-- ~ Jeff Hinds "...using a hosted domain for you shopping cart would be a last choice." ~ John Brumage "For many years we have used very fast bandwidth at a server farm for images..." ~ Bruce Garrett "We use a shopping cart...that is hosted on a different site from that of our website..." --== Headaches & Eyestrain ==-- ~ Tom Anson "It sounds to me like you're having problems with electro magnetic fields." --== Essential Biz Software ==-- ~ Christophe Cash "Crimson Editor - A (Free) professional source code editor..." --== Vertical Search Engines ==-- ~ David Yancey "...around 2015, we'll see at least a half dozen next-generation Googles emerging..." <Moderator Comment> ==== BULLETIN BOARD ============= --== New Domain Registry Spam Scam ==-- ~ Steve Pronger =========== NEW ================================== From: Anonymous [email]: withheld Subject: ASP to ASP.net and SEO Will Changing Platforms Affect Search Engine Results? We are contemplating an upgrade from ASP to ASP.net and have concerns that page names domain/page.asp to domain/page.aspx will have a negative impact on search engine rankings. Does anyone have experience with this and can you comment? Anonymous Comment? -------- new post - same topic -------- From: Magnus Brattemark Subject: AdSense Hi everybody! This week I bought a travel site www.turismo.com.sv (yeas I know it needs a whole lot of work). The first thing I did was to add some AdSense ads, but although the site gets a lot of visitors there are almost no clicks. When I first put AdSense on my other travel site www.alfatravelguide.com I got some clicks right away, and then after tweaking a little the CTR went up. But now, almost zero! Any thoughts? Magnus Brattemark Comment? ======== CONTINUING =============================== From: Jeff Hinds Subject: Shopping carts > Are there any downsides, in terms of search engine > results and visibility, integrating a hosted shopping > cart as a sub-domain on [another host]? - M. Williams, LED Digest 2405 - http://www.led-digest.com/content/view/1809/55/ IMHO using a hosted domain for you shopping cart would be a last choice. Register your own domain find a reliable web host that includes a shopping cart that is SEO friendly and flexible for your needs. There's numerous web hosting companies out there that offer lots of bandwidth, storage, and powerful tools that can easily be setup. Don't expect good results on the search engines for a couple of years unless you plan on doing some incredible word of mouth marketing through the social networks. Best, Jeff Hinds http://www.netagency.com Comment? -------- new post - same topic -------- From: John Brumage Subject: Shopping carts > ... the provider of the main website offers lots > of bandwidth, storage, and powerful tools, but > the accompanying shopping cart is unsatisfactory. - M. Williams For many years we have used very fast bandwidth at a server farm for images, and locally hosted shopping / web server. All pages and shopping consume very little bandwidth except for the images, allowing us to have heavy compute power at a low price. So all text comes from myshop.com/text and images come from images.myshop.com. This avoids confusing the search engines and gives us fast pages. John Brumage Disco Legend Zeke Comment? -------- new post - same topic -------- From: Bruce Garrett Subject: Shopping carts We use a shopping cart, Cartmanager http://cartmanager.com/, that is hosted on a different site from that of our website www.archive-cd.com Our website is hosted by 1&1 http://order.1and1.com We usually rank in the top 5 for Google, and others and have for a number of years. We link from our website to the secure shoping cart and to date we have not had any problems. Bruce W. Garrett, CEO ARCHIVE-CD, LLC Paperless Archiving Solutions www.archive-cd.com Comment? ============ Sponsor Message =========== Pirates of the Caribbean, what a great flick. Lots of kids want to grow up to be pirates. Some go into the web content business. They loot copy from one client and sell it to many more. The clients get to walk the plank, because duplicate copy is a big SE no-no. At http://GetWebContent.com/LED, our copy is custom crafted for you and you alone. ============ Sponsor Message =========== -------- new post - new topic -------- From: Tom Anson Subject: Headaches > Since first going computerized in 1984, I've had fatigue > issues involving the computer. Recently they've been > much worse. headaches and eyestrain start after only > a few minutes sometimes... - Shel Horowitz, LED Digest 2403 - http://www.led-digest.com/content/view/1806/55/ Hi Shel, I'm actually surprised that more people don't write in about things like this. It sounds to me like you're having problems with electro magnetic fields. I have Fibromyalgia, which tends to make me very sensititve to environmental things. I have many of the same symptoms you've described, except I would add general body aches, joint pain and brain fog. What I've found to really help is controlling the EMFs. What I've found most helpful is to wear either a Philpot-type magnet (with negative pole on one side, positive pole on the other; wearing the negative side toward the body, best if worn on the left side of the body) or a diode. I also have diodes place on my monitor and CPU, near the power box. I have no idea where you could find an appropriate diode (which is a problem for me, since I need to replace mine). Philpot magnets are available online somewhere. But, another thing that might help is the Q-Link. Q-Links are available online as either a pendant or a plug-in device (the Alley, or something strange like that). Either will block EMFs, and many people find them very helpful. My wife loves hers, but I can't wear one. I know that this works. Some years ago, I was feeling basically good. I had an appointment with my chiropractor, so I changed my clothes and headed to his office -- about a 10-minute drive. By the time I was half-way there, I started having all sorts of weird pains; and, by the time I reached his office, the brain fog was so bad, I could hardly navigate. I was discussing this weird situation with my chiropractor when I noticed that I had forgotten to put my diode in my pocket when I changed clothes. Somehow, I managed to get back home (I was a little too foggy to know the details) and put on my diode. Within 10 minutes, I was feeling fine. There are essential oils that will help to balance your body's energies, as well; but really, you're wasting your time with them unless you can deal with your environmental EMF exposure. If you're interested, I could also tell you about an acupressure technique that might help with the eye strain / headaches. Hope this helps. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com Comment? -------- new post - new topic -------- From: Christophe Cash Subject: Software > What are the essential programs > you use every day for work? - Adam Audette, LED Digest 2398 - http://www.led-digest.com/content/view/1801/55/ Crimson Editor - A (Free) professional source code editor that is a good replacement for Notepad, it also offers many powerful features for programming languages such as HTML, C/C++, Perl and Java http://www.crimsoneditor.com/ CoffeeCup Direct FTP 6.2 - A quick drag and drop FTP client that has the ability to edit HTML, previews images & features built-in zip archiving. http://www.coffeecup.com/direct-ftp/ PSPad - Another universal GUI freeware source editor for Windows used for editing many languages including PHP, Perl, HTML, and Java. This software doesn't need an installation and is semi-portable. http://www.pspad.com/en/ Christophe Cash http://www.audiomind.us Comment? -------- new post - new topic -------- From: David Yancey Subject: Vertical Search Engines? Part 2 of 2 OK, so the rise of vertical search has been delayed by the above and other lesser reasons [see previous issue http://www.led-digest.com/content/view/1809/55/ ]. Still, it is coming. What will happen as "vertical" gradually proves its inherent superiority in the eyes of users. Google and the look-alike engines will face the prospect of migrating away from the construct they have more or less staked their identity and brand upon, and toward several dozen "foreign" search constructs. I'll further predict that in these coming verticals, web-crawling as the foundation for the index will be much less important than it seems today. This is not something the money people OR the technology people in the Big Three want to think about. But history repeats itself, even though younger people typically don't realize it when they are in the middle of a huge, exciting, "everything is different" techno-economic transition like the present emergence of interactive marketing. But even in an industry as seemingly novel as search, we can safely predict that the Big Three of search will surely fail to adjust to the "vertical" trend as it emerges, just as Detroit's Big Three failed to stay competitive in their markets, computing's Big Three (IBM, Univac, and GE) failed to adapt to fast-changing computer technologies, and TV's Big Three failed to cope effectively with cable and, more recently, other web- or satellite-based invaders. What it means in economic terms is profound. Few can estimate how large ad-supported search will be by 2015, and fewer still seem to understand how much of this type of advertising revenue will be diverted to these new "verticals". But I'm confident enough to take a stab at the analysis: - "Search"-based advertising and marketing revenue globally today probably exceeds US$125 billion, including the search engines and their network partners, classified ad services, most other local newspaper advertising, much cable TV advertising, and Yellow Page services, offline and on. If we consider how interactive marketing is redefining "direct marketing", it is reasonable to lump at least another US$50 billion in marketing-spending with the above total. In effect, the power-players of online search have about US$175 billion of annual ad revenues (and sales commissions) to shoot at -- a number easily ten times what most today count as the potential "search market" - This number will grow to about US$250 billion globally or more by 2015, with probably 85% of the total being concentrated in the more heavily wired major economic regions. - I estimate that the then-emerging new (meaning non-Big Three) "verticals" will be well on their way by 2015 to capturing at least 15% of this total global search-dependent market. If they do a really outstanding job of exploiting Google's and the copy-cat web-crawling engines' basic weaknesses, these new verticals should by then be beginning to displace today's search leaders, not by being smarter or having more PhDs, but by simply taking away the lion's share of their so-called "local" revenue thanks to a better search solution for users. For LEDers, it means that, by about 2015 if not earlier, you will be posting about the challenges and frustrations of doing SEO and SEM in some two dozen or more sites, instead of the present Big Three. Ugh! But it also suggests that by around 2015, we'll see at least a half dozen next-generation Googles emerging, with at least a few dozen others nipping at their heels. This will spell huge opportunities for investors, naturally, and will also offer *much* more effective messaging platforms for web publishers, advertisers, etailers, and local businesses to reach their targeted audiences. Finally, for an example of what is easily the most successful "vertical search engine" to date, simply think of the item type "books", and the name Amazon.com. With about 50,000 active SKUs in Amazon's main store, I admit to a certain bias here -- but I've had to learn from necessity over the past six months how closely Amazon's search platform accommodates and facilitates searchers. I am *not* predicting that all the other 20-30 major verticals we will see over the next 10-15 years will be selling something, just citing one particular early case where the "vertical" emerged out of the need to list millions of items for users.. David Yancey "See us in Amazon.com by searching on the keyword 'tootoographic' " Comment? <Moderator Comment> I wanted to point out another vertical search tool that offers pretty up-to-date results and is focused on blogs: http://del.icio.us. Searching by tags gives pretty consistent results that are timely, relevant, and useful. Here are a few examples: Email: http://del.icio.us/search/?fr=del_icio_us&p=email&type=all Marketing: http://del.icio.us/search/?fr=del_icio_us&p=marketing&type=all SEO: http://del.icio.us/search/?fr=del_icio_us&p=seo&type=all You can also browse by tags and those sometimes give a nice snapshot of an area, like this section on startups: http://del.icio.us/tag/startup Depending on the niche, I find myself using delicious quite a bit for things. However, quality and relevance seem to vary wildly depending on the search terms. Still, it's a nice tool to have. Adam Comment? ==== BULLETIN BOARD =============================== From: Steve Pronger Subject: Domain Registry of America It seems the Domain Registry of America are trying a new variation on their "domain transfer disguised as an invoice" ploy. I received an email with this heading today: RE: besthomebuyes.com; Order # 1470380. I normally would have deleted this as spam but it was addressed to me personally. It starts out: --------------------- "Attention: Steven Pronger, Re: Transfer of besthomebuyes.com BRANDON GRAY INTERNET SERVICES INC. dba Namejuice.com has received a request from Domain Registry of America on 4/30/2007 2:19:14 PM for us to become the new registrar of record." --------------------- I won't bore you with the full text, but note this: --------------------- "1) You must agree to enter into a new Registration Agreement with us. You can review the full terms and conditions of the Agreement at http://namejuice.com/regagree.asp --------------------- Must agree huh. And don't you love the order number in the heading. Apparently Domain Registry of America have abandoned snail-mailing their deceptive transfer "offers," designed to trap the naive, in favour of good old fashioned spam. A word of warning fellow LEDers, don't deal with these Internet Snake Oil Salesmen under any circumstances. If you receive a similar request, ignore it. More info: http://www.ftc.gov/opa/2003/12/domainreg.shtm http://icannwiki.org/Brandon_Gray_Internet_Services Cheers Steve Pronger http://www.stevepronger.com Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Ask questions from you heart and you will be answered from the heart." - Omaha |
